Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Relevance 152

Relevance Branding Brand Identity Verticals 152

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Ever since Google made responsive display ads its default ad type last year, the company has been working on ways to help content marketers better utilize these ads.

Trends 109

Trends Examples Content Marketing Verticals 109

chiefmartech

DECEMBER 4, 2017

They are doing things the traditional vendors aren’t doing or can’t do — online commerce, search, content, etc.” But what’s likely driving a big part of that disruption are the dynamics of vertical competition. ” That’s vertical competition at work.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

BuzzSumo

SEPTEMBER 20, 2019

With more than a billion users across the world, it’s probably fair to say that, no matter what market your company is in, your leads and customers are on Facebook. So, it should go without saying that your company needs a presence on Facebook in 2019. How can you create the most shared articles on Facebook?

Facebook 72

Facebook Paid Search Agency Best Practices Verticals 72

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with! But what’s the fuss all about?

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. What Is a Content Audit? A content inventory is documentation of all your existing content.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

Facebook 105

Facebook Ads Cost Per Click Guidelines 105

ClearVoice

JULY 15, 2022

They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. Baby Boomers love video content.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Biznology

MARCH 9, 2021

to come up with marketing content. Snackable content, much of it in smartphone-friendly vertical format, that stops people scrolling and keeps them watching. 20% of Facebook videos are live streams — and so is a Zoom meeting. Among trends they see taking off in 2021 are these: 1. Social Media Video. Interactive Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022? This list will help.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Vidyard

JUNE 15, 2017

The same goes for video (or any content, for that matter) across different social platforms. Since content consumers go to different social platforms for different reasons, it’s important to understand so that you can tailor your video content accordingly. YouTube has a big focus on search, whereas Facebook does not.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 62

Google Content Marketing Content Verticals 62

Parse.ly

MARCH 18, 2021

Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout the year. Parse.ly’s lead data analyst, Kelsey Arendt collected and analyzed 2020 content data from our network of 4,000+ sites and put together a comprehensive data study detailing the trends she found. Table of Contents.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content. Photo by Marvin Meyer on Unsplash.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. The answer really depends on the content.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Onalytica B2B

APRIL 3, 2018

I started from small gigs like facebook post sharing, social media account setup and management as a Campus Ambassador at Nurture Talent Academy and thus ending up with a paid internship with the same company. Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing.

Startups 231

Startups Work Management Social Media Marketing Management 231

Anyword

SEPTEMBER 12, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. Still, publishers would be remiss to neglect other revenue opportunities.

CPC 40

CPC Cost Per Click Facebook Verticals 40

Anyword

SEPTEMBER 12, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. Still, publishers would be remiss to neglect other revenue opportunities.

CPC 40

CPC Cost Per Click Facebook Verticals 40

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. Can I just read the content, please?

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

Facebook 76

Facebook Curation First-Mover Advantage Social Networks 76

Content Standard

SEPTEMBER 24, 2016

Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. The implications are huge for marketers, who are now tasked with navigating a relatively unfamiliar landscape on Facebook.

Facebook 40

Facebook Video Marketing Trends Verticals 40

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Facebook and Instagram Are the New TV.

Youtube 75

Youtube Facebook Marketing AI Lead Ranking 75

Anyword

OCTOBER 10, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. September Recap. There’s been talk for a long time about the duopoly.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Anyword

OCTOBER 10, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. September Recap. There’s been talk for a long time about the duopoly.

CPC 40

CPC Cost Per Click Facebook Lock-In 40

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. The tricky part will be figuring out where your audience wants to hear from you most, and where to best spend your time and resources producing and promoting content. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

SmartBug Media

NOVEMBER 30, 2018

Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. Imperative to each stage of the marketing funnel is ensuring your content reflects the intent of the prospect, as well as their persona. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But all of that content could do so much more. Product pages on the website.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. For some, this means expanding into new products and content initiatives.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. For some, this means expanding into new products and content initiatives.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Digital B2B Marketing

MAY 25, 2011

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100