Digital B2B Marketing

OCTOBER 18, 2011

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Just like companies learned to develop custom landing pages to promote Likes on Facebook, corporate sites will direct visitors to engage. The future of digital media is social.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

JULY 17, 2013

You see a content opportunity in everything. You think the idea of talking to a brand on Facebook is completely natural. You wake up panicked by the decrease in global Facebook members. You believe content is something marketers create. Your fingers instinctively type “campaign” instead.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Being worth discovering and sharing (content). Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Filed under: Content , Demand Generation , Social Media. Being discovered (search and PR). Being recommended (social media).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Being discovered (search and PR) Being recommended (social media) Being worth discovering and sharing (content) Making marketing contacts channel agnostic The first three elements represent inbound marketing with the addition of PR. For B2B marketers, this environment requires a renewed focus on three elements and one major change.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

AUGUST 11, 2011

On Facebook, it is the only option. Hand Over Content Control. Your audience needs to be able to control what they receive from you, both the content and the frequency. Although some had good content, because of the volume, it become noise. More importantly, social media is much closer to an opt-in channel than email.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

APRIL 28, 2011

THECOOLIST : Facebook is completely dominate. Blogs and media companies : where is their content widely shared? Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included. The general advice is to understand your audience and what sites they use.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

JUNE 26, 2012

Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? To yet another, it is a metric from Facebook. All of the above? Awesome ROI!

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

OCTOBER 16, 2012

If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing. In inbound marketing, discovering your content is natural. Inbound Marketing Removes the Friction In sharp contrast to outbound marketing, inbound marketing has no friction.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JUNE 4, 2013

Inbound or Content Marketing. When used with content promotions, email continues to be a cost effective channel for marketers that need more granular targeting. Strategy Uncategorized banners content marketing demand generation direct mail Email event marketing inbound marketing lead generation search social media' Direct Mail.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

MAY 7, 2012

Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. When you start, you probably have 20 or 30 pieces of content. At the end of a year, that has likely grown to 250 or 300, plus your tweets, Facebook posts, Pinterest images and more.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

MAY 27, 2011

We are not just on Facebook on our mobile devices. With applications like Posterous, WordPress and Blogger available for iPhone and Android, content creators are now creating on their mobile devices. Now, with high resolution screens and simple navigation, mobile devices have become primary media consumption devices.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Yes, Facebook is a public company and they need to increase revenue.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

OCTOBER 17, 2016

Sure, we talk about a buyer journey or about carefully mapping content. We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Serial content consumers. Only score meaty content. But at the end of the day, what are we doing?

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. B2B Content Marketing Will Flood LinkedIn. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MARCH 4, 2011

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Facebook is even more important to marketers. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Does your content measure up? The bar for quality is higher than ever before.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

APRIL 26, 2012

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering?

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

JANUARY 22, 2014

You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Facebook Delivers Better ROI Than Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 21, 2011

If your audience is marketing, that probably describes nearly everyone that would tweet your content. [If Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? Link expansion. About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

DECEMBER 4, 2012

Engage Differently How will mixing up the content you share or focusing more on creating discussion impact your marketing? The comparison will let you identify segments that represent a disproportionate share of value.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

MARCH 11, 2011

This is the content you slaved over and chased your subject matter experts for weeks, even months, for. And the days tick by, until one day your content is out of date, its jail term turned into a forgotten life sentence. Your content was developed to support your position. Your content will be sharable.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

JULY 25, 2013

From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Too Many Segments, Not Enough Content. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. This happens: 2.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Since I’m often logged in to other Google accounts, I cannot use +1 buttons to share content on Google+. Advantage: Facebook, and every other network except Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.].

Consulting 100

Consulting B2B Sales Marketing Automation Contact Marketing 100

Digital B2B Marketing

DECEMBER 6, 2012

It will arrive when consumers least expect it, when their attention is focused for the content or interaction they expect. From Facebook to DMPs, CRM Retargeting , personalization and new data sources, every interruption will become more noticeable, more relevant and more targeted than the last.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

JULY 19, 2012

Check Their Focus You could review all of the content, but you don’t have time. Weed out any options you can before you brew a pot of coffee and sit down to read the last month’s worth of content from each site. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

JUNE 18, 2014

Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

JULY 1, 2013

LinkedIn Sponsored Updates change that, giving marketers the ability to promote updates in the LinkedIn content stream beyond their own followers or connections. Supports Content Marketing Programs. You don’t have to look far to see the importance of content marketing in B2B. Available On a CPC Basis. Improves Performance.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MAY 9, 2012

But chances are they aren’t looking at your site, email or content on their smartphone. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. If you have ROI tools, videos or content in flash, they will need to be updated to serve mobile audiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

MARCH 24, 2011

Most of the content is useless , I’m not giving up my information for that. Content is distributed freely, newsletters require only an email address. Regrettably, not all marketers are ready to take this leap and set their content free, even if they should. I hope we will see more marketers ungate more of their content.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

FEBRUARY 27, 2013

Here is more info on finding your content sweet spot. Begin sharing content that is relevant to your selected area of focus through each of Jamie’s relevant profiles. Create Short Form Content. This content should reference the current thought leaders you identified as well as your own research projects where possible.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 25, 2011

For many B2B marketers, the data is more relevant than Facebook. Sharing content, confirming or inviting connections, or posting questions is a business and professional activity, done in a free moment. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ).

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 4, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Online Advertising Metrics: A Simple Framework Facebook Is Bigger than the Numbers → Email List Rental: Approach with Caution March 4, 2011 (..)

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

JUNE 5, 2012

Your opinion of creative, media or content is a distraction. 71% of marketers pay attention to brands’ feeds “all the time” on Facebook, versus just 23% of normal people (also known as your audience). Your audience’s perspective is the only one that matters.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100

Digital B2B Marketing

NOVEMBER 5, 2013

The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Hallelujah!

Curation 100

Curation Content Differentiation Twitter 100