Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Scoop.it

JULY 8, 2021

However, creating successful content is a challenge. This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have. Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress.

High Quality Lead 86

High Quality Lead Curation Efficiency Content 86

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy.

Process 53

Process Optimization Curation RSS 53

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Brand Identity 103

Brand Identity Branding FAQ Content 103

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing. Click To Tweet.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Convince & Convert

DECEMBER 13, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. Listen Now. Find us on iTunes: [link].

Social Media 151

Social Media Media Content Case Study 151

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

Webbiquity

MARCH 13, 2019

These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This makes it easy for our readers to share our content on these sites. Our blog has about 4,000 RSS and email subscribers. Blogging Supports Social Media Marketing.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

The Customer

MAY 4, 2020

There are many examples over the years of what’s new in marketing being relegated to junior members of a team, with executives waiting for scale before paying attention. Social Media is a recent example, and sadly as new platforms, like TikTok and Snap before it, roll out it’s probably still a current example.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand. Social Media Marketing/Social Media Promotion.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. Write about it!

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Sprout Social

APRIL 18, 2017

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Automate Your RSS Feeds.

Social Media 102

Social Media Rules Automation Media 102

Webbiquity

AUGUST 17, 2012

It’s very rare that anyone prefers the packaging of an item to its contents. Consider for example, a bottle of a wine or the cover of a book—sure, what’s on the cover or label may be what initially appeals to you. So while appearance is important, content is still king. Will it be a hit or miss? Information Era.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

Biznology

AUGUST 4, 2015

In Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. SOCi: What SOCi does is allow either a singleton or a team to provide very targeted and specific content for organizations that need to bring relevant and engaging content to their social media followers.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Convince & Convert

APRIL 24, 2014

Right now most of our traffic comes from sharing links to our posts on Facebook and Twitter (which isn’t bad in and of itself), but I wish we could create a standalone readership who finds our content valuable enough that they’d come back to the blog on their own. How can you create content that draws them back again and again?

Cross-Selling 161

Cross-Selling RSS Budget Programs Ad Frequency 161

B2B Digital Marketer

MAY 9, 2024

Lead by Example in Collaboration and Integrity: Demonstrate the importance of sales and marketing alignment through your actions. Strategies for improving lead generation through collaboration. The role of organizational ownership in successful alignment. Moving beyond technology to foster genuine sales and marketing synergy.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

The Point

SEPTEMBER 23, 2015

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

Convince & Convert

MARCH 19, 2013

Simply specify a source or channel where the content is coming from and a destination to where you want the content to go as soon as it’s published. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. Find More Relevant Content with BundlePost.

Social Media 167

Social Media Product Tools Media 167

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

MLT Creative

MARCH 1, 2012

You have things to sell, and limited time and resources to create social media content that is both human and helpful. Until recently, I was possibly the least automated B2B marketing professional on Twitter. At our agency we try to be as human and helpful as possible when creating content, but we do use automation tools.

Twitter 40

Twitter Advertising Agencies Process B to B 40

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form. How to Run a Contest on Twitter. How to Run a Contest on Facebook. Follow the Rules.

Social Media 101

Social Media Media Rules Guidelines 101

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

AUGUST 23, 2011

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Social media is important.

Traffic 100

Traffic RSS Social Media Social Networks 100

Convince & Convert

NOVEMBER 1, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. To win a copy, just find an audience acquisition method in the wild – some way that businesses are capturing emails, Facebook likes, Twitter followers, etc. Listen Now. Find us on iTunes: [link]. in the offline world.

Skype 128

Skype RSS Social Media Television marketing 128

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. About 32 managing editors are specially trained to handle content on the blog and are responsible for being miniature versions of Brooks. Content may not be king, but quality content certainly is.

Television marketing 139

Television marketing Skype Social Media Public Relations 139

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. He suggested that we actually spend time to get to know our followers on Twitter.

Social Media 100

Social Media Media RSS Twitter 100

Convince & Convert

FEBRUARY 22, 2013

The RSS feed is: [link]. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

Brand Identity 137

Brand Identity Branding Paid Search Agency Social Media 137

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Savanta

AUGUST 3, 2011

Well, in the main it means the use of social networks, two of which dominate – Twitter (used by 85% engaged in social media) and LinkedIn (77%). Take Twitter as an example. Analysing the number of reported Twitter followers reveals five milestones of success: Most (43%) are ‘Dabblers’ (<250 followers).

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120