Litmus

NOVEMBER 16, 2021

Here’s why: Email marketing captures first-party data. As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Your email programs can provide valuable insights into what content people are engaging with, as well as when and where they’re engaging with your communications.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Litmus

FEBRUARY 4, 2022

As you’ve probably heard, our team expanded in 2021 to include the amazing crew from Kickdynamic , which offers the leading AI-driven dynamic content solution. We wanted to take this opportunity to give you more insight about why Litmus and Kickdynamic are joining forces and what this means for the future of email for Litmus customers. .

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What do you love about email marketing? April Mullen.

Privacy Protection 102

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 102

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. Social signals.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. You’ll be able to customise the type of content your sharing based on where they are in the customer journey.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

JANUARY 24, 2023

It can surface hard-to-find information that can be used to create more meaningful email campaigns. Even small businesses will use GPT3 type tools to generate content for newsletters and campaigns. in combination with these tools to prepare more impactful emails in 2023.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. CTR is a great view of email engagement and shows the percentage of your audience that’s interested in the email content.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Quality email lists are essential for successful campaigns. Segmentation allows for personalized content, increasing engagement and conversion rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Below, we look at each factor that you need to consider to be successful in email. Personalization is a strategy that involves creating content specifically for the individual subscriber.

Email Marketing 119

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 119

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Marketers will increasingly rely on AI to optimize their campaigns, automate routine tasks, and enhance customer experiences. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Table of Contents. Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Just for Fun. Just For Fun.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

It might be a sign that your emails aren’t being delivered to the inbox. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Secondly, is the content of the emails in your automations still valid and do all the links still work? Ensure your emails still render correctly.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. This can be detrimental for your email campaign performance and deliverability.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 90

Email Marketing Marketing & Strategy Marketing Strategy Planning 90

Litmus

JULY 7, 2021

Our 2020 State of Email Workflows report found that 45% of teams do their peak season planning a month or less in advance. Thankfully, most teams are at least aware of what’s on the horizon since 60% of email teams use a year-round content calendar, and 15% use one at least during peak seasons. A little planning goes a long way.

Planning 104

Planning Deliverability Privacy Protection Email Campaigns 104

Litmus

AUGUST 2, 2021

Some typical FOMO strategies, like countdown timers, might not work for Apple Mail users this holiday season because of Mail Privacy Protection updates. It is the most popular email client on average, when combining Apple Mail opens from iPhones, Macs, and iPads. Litmus helps your holiday email plans go as planned.

Examples 137

Examples Privacy Protection Bundling Email Marketing 137

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 84

Sales Management Opt-out Privacy Opt-in 84

Litmus

JUNE 16, 2021

Get powerful, holistic insights to optimize email campaigns. With so much competition in the inbox, it’s critical to understand what’s resonating in your email program—and what’s not, so you can be agile and effective with your email strategy. Sounds impossible, right? Not anymore. Introducing: Litmus Integrated Insights.

Eloqua 77

Eloqua Privacy Protection Aggregators Click Rate 77

Scoop.it

NOVEMBER 3, 2022

Use attractive visuals or video content. With the growing popularity of Instagram, TikTok, and YouTube, video content is gaining immense momentum through all marketing channels. Emails are no exception. Revamp your email automation workflows with relevant content. Follow the accessibility principles to the T.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

APRIL 22, 2022

It’s up to email marketers to deliver the same experience no matter where their message is read. Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . What is a responsive email and why is it important?

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Martech

AUGUST 15, 2022

If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in?” ” All the metrics you use should help you answer that question: total revenue attributed to email, revenue per email, revenue per subscriber, and so on. How do you measure success?

Budget Programs 94

Budget Programs Privacy Protection Paid Search Agency Planning 94

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. This is where everything should start when reviewing your campaigns. Click-through rate.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. The nature of your business (and what that means for subscribers).

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. And only 12% of brands measure subscriber lifetime value (LTV). Conversion rate (CVR).

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? BIMI, AMP for email, and the future of marketing.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. For the record, soft bounces and emails opened in preview mode should not impact opens). We’ll say it louder for the people in the back: Don’t buy an email list.

Email Marketing 94

Email Marketing Deliverability Tips Work Management 94

Litmus

DECEMBER 20, 2023

What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign? For our big New Year’s Eve email last year, we wanted to know: could we encourage subscribers to come back to an email to sign up? average open rate (on par with our usual email campaigns) 26.9%

Rules 84

Rules Template Display Tagging 84