Oktopost

FEBRUARY 28, 2021

This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language. Creating Content That Resonates. Today’s B2B buyers trust people, not brands. Tracking Metrics That Matter.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Valasys

FEBRUARY 19, 2024

Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry. By offering relevant offers and services to client’s interests and purchase behavior, businesses can build trust with their clientele, foster loyalty, and drive repeat purchases.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Convince & Convert

DECEMBER 1, 2015

Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. Working with sales reps for better use of enablement content.

Top of Funnel 99

Top of Funnel Account Based Marketing Marketing & Strategy ABM 99

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

SendinBlue

AUGUST 24, 2020

You can customize content, messaging, and branding to align with your customers’ wants and needs, all from one central place. Eloqua is a marketing automation tool from Oracle that allows you to create engaging marketing campaigns for every step of the customer journey. The software is hot on personalization.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

PathFactory

DECEMBER 17, 2018

And trust me, only a true nerd would call these things cool.) In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Madison Logic

MARCH 14, 2023

Additionally, creating and maintaining a persistent and personalized customer experience through your account-based campaigns helps you be where customers need you in the buying journey and win their trust and loyalty. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Heinz Marketing

NOVEMBER 26, 2021

Using data housed in both your CRM and your MAP , you can: See what customers buy, what content they consume, the nature of their conversations with sales reps, and more that helps you understand what problems, solutions, and themes your marketing efforts should focus on. Robust Data Intelligence Platform(s).

Account Based Marketing 114

Account Based Marketing ABM Sales Management Budget Programs 114

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Using social networks to listen and engage with buyers, then surrounding yourself with the influencers and experts that your buyers trust on LinkedIn and Twitter.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

ANNUITAS

MARCH 10, 2016

It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Although marketing automation is now almost fully embraced by marketers, sales organizations are still not completely accepting of the technology benefits, nor are they trusting of marketing’s motives.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Convince & Convert

MARCH 14, 2016

Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast. Understanding your business goals and mapping your content strategy to meet those goals. Instead of organizing content by format, organize it by topic. Joe Pulizzi.

Marketing & Strategy 100

Marketing & Strategy Eloqua Business Startups 100

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Trust me, I have been there. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Say “I”

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

ClickZ

JANUARY 13, 2020

If you understand where people spend their time and how they engage with content, both in their professional and personal lives, and use that combined data to enrich their profile, then you’re going to deliver a better result with that customer, in the long run. So how can the trust be regained?

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. The Social Media People Problem.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Heinz Marketing

OCTOBER 4, 2021

They’ve got some amazing speakers, great content. I would say Topliners from Eloqua is one, that was very much a product community, which became a tribe. You went to the Eloqua, this is pre-acquisition. You can learn more at sendoso.com/connected. You can sign up for free. This is not news to you. ” “Great.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

TrustRadius Marketing

DECEMBER 16, 2019

And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. . Consider features like AI-powered emails, dynamic content, triggered emails, segmentation, nurture campaigns and more. You may need to talk directly to a salesperson to cut through the marketing jargon.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. The sales folks who have mastered the new dynamic understand a few fundamental truths in selling: Buyers want to buy from someone they trust. Because she never tried to sell me anything or even try to get us to partner with Eloqua.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Anyword

NOVEMBER 7, 2018

Email—once considered “dead” and old-school—has statistically shown to deliver conversions, drive sales and garner audience trust. As a result, many brand marketers and publishers have launched highly successful email newsletter programs that deliver relevant, opt-in content directly to subscribers’ inboxes on a daily or weekly basis.

Optimization 42

Optimization Marketing & Strategy Work Management Marketing Management 42

markempa

NOVEMBER 29, 2016

Because she’s in the “more,” she’s in the “just do more, connect with more people, send more tweets, share more content,” and not thinking about more relevant. If I didn’t authentically care about women in tech, I would never have shared that piece of content. Empathy is necessary.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. What do you trust more: the seller of a product telling you how great the product is, or an actual user of the product telling you how it helped their business? Recruit evangelists.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Webbiquity

DECEMBER 26, 2012

Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Vidyard

SEPTEMBER 30, 2013

Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? It’s customer first!

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Customer Experience Matrix

NOVEMBER 5, 2009

My own answer boiled down to a perhaps-not-convincing “trust me, they’re really different”, although I’ve addressed the question in depth in the resources section of the Raab Guide Web site. Yesterday also triggered another set of thoughts regarding the importance of marketing content.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

KEO Marketing

NOVEMBER 18, 2015

People are using social media – not just traditional media – to consume content that is relevant to them. Nowadays, brands aren’t the only ones who publish content. By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

Leadspace

JANUARY 4, 2017

Real-time content/offer management. They just don’t trust, give credibility to (never mind loyalty, goodwill, or brand reputation to) the ad and promotional stuff like they used to. What DO they trust? Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Vidyard

JANUARY 22, 2015

Here are the people you need to start producing some remarkable video content, from concept to promotion: 1. Does he or she produce the kind of content you are looking to build for your organization? This person decides what the goal of your videos will be, and will ultimately shape the content of every video produced.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50