PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. What happens after a buyer clicks on your content offers? Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Industrial Marketing Today

MAY 11, 2010

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about? This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

PathFactory

SEPTEMBER 12, 2018

Glassdoor improved their buyer’s experience by activating all the content in their nurture programs to give prospects the power to guide themselves through their journey. Firstly, the content we produce has to be better. The report outlines that “better content” means it has to be: Easy to find. Easy to access. Are everywhere.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40