The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Let me count the ways: 1.

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ANNUITAS

DECEMBER 10, 2013

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing'

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Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. The Definitive Guide to Social Engagement Data Inside of Eloqua. Catch all episodes here.

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Eloqua Work Management Transparency Leads 118

Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

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Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

ANNUITAS

MAY 13, 2021

But when it comes to their go-to-market approach, most companies continue to engage in random acts of sales and marketing, and so-called ‘growth strategies’ subsequently fall apart at execution. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

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Enterprise Management Marketing Automation Services Analysis Work Management 130

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore. We’d love to help.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 69

markempa

JANUARY 23, 2018

If they’re not good enough, every part of your marketing strategy will suffer. When you use buyer personas to inform each and every part of your marketing strategy, you tailor your decisions to the preferences of your ideal customers. Is the content you’re serving truly relevant to each person within that audience? Keep reading!

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Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

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Martech

MARCH 28, 2024

Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Get MarTech! In your inbox.

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Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Convince & Convert

DECEMBER 1, 2015

Finding Balance in Every Strategy. Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey. In This Episode.

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Top of Funnel Account Based Marketing Marketing & Strategy ABM 101

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. From Inspiration to Education: Choose Your Content Wisely. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.

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Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

ANNUITAS

FEBRUARY 20, 2014

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Content Type : All content types are not created equal.

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Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

SnapApp

APRIL 19, 2013

If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content. Join us for a free MarketingProfs webinar on Tuesday, April 23rd at 1pm ET as we present How to Increase Engagement and Drive Conversions with Interactive Content.

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Eloqua Webinar Metrics Conversion Content 48

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? 88.89% of respondents stated their team is creating content internally.

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Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Marketing Insider Group

MAY 27, 2023

And no surprise, he and his co-host, Chris Penn, are still churning out some great content. ” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. Marketing podcasts (and coffee) are hot! Marketing Insider Group can help.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Litmus

OCTOBER 24, 2023

In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. In order of popularity among our respondents, the top 15 ESPs are: Salesforce Marketing Cloud 27.02% Mailchimp 19.24% HubSpot 12.63% Constant Contact 9.25% Marketo 8.81% Sendgrid 8.66% Marketing Cloud Account Engagement 8.22% Eloqua 6.9%

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Service Peer-to-peer Eloqua Opinions 97

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Read on to learn more about the strategies and tactics that will take your marketing to the next level. Before you can start building a successful B2B lead generation strategy , it’s important to admit the hurdles that you are facing. Determining the right strategy.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Convince & Convert

MARCH 14, 2016

Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast. Strategy is key. Understanding your business goals and mapping your content strategy to meet those goals. Content Pros Podcast. In This Episode.

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Marketing & Strategy Eloqua Business Startups 102

Webbiquity

NOVEMBER 10, 2020

Mismatched Content Type Priorities. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. Review Sites Are Important (Usually). the qualitative feedback).”

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Enterprise Management Sales Management Work Management Marketing Management 302

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

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Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? What are the benefits? brennermichael : Great Q.

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Activities Webinar Metrics Marketing & Strategy Content 100

The Effective Marketer

JUNE 23, 2011

A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. Here are some great Content Marketing Infographics you may enjoy. The Content Grid v2 , from Eloqua.

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Content Marketing Eloqua Content Marketing & Strategy 100

The Point

NOVEMBER 27, 2018

DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. However, given the right strategy, organic social can actually yield better results. (HS) (HS) Social media advertising has taken off lately.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

PathFactory

MARCH 21, 2019

It’s no longer enough to push out a bunch of emails, ads, and content hoping to funnel leads through a series of conversion points. The really exciting thing is that these real-time customer experiences can finally be enabled by the right combination of content, data, and artificial intelligence. For every buyer. What was it about?

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Top of Funnel Eloqua Content Touchpoints 74

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing.

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Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. We all need some of that.

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Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

KoMarketing Associates

JUNE 26, 2014

Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies. As search engines get better at understanding language and word patterns, content quality matters much more than the integration of a bunch of synonyms and certainly a percentage of keywords in text.

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SEO B2B B2B Thought Leadership Eloqua 120

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Oracle Eloqua. SendinBlue.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

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Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Atomic Reach

MARCH 7, 2019

What is a Content Marketing Agency? However, not all of them offer content marketing as a service. As content marketing continues to be the core of many of the world's most successful companies, we wanted to dig into what is driving the (sometimes, but not always) behind the scenes digital agencies fuelling that growth.

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Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 91

SnapApp

MAY 28, 2019

But if you want to see real results from your lead generation strategy, then focusing on the latter is how you’re going to get there. But finding leads that are truly sales-ready is actually very simple, and it doesn’t require additional marketing campaigns, new content, or complex tools. Create Content for Every Stage of the Funnel.

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Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Anyword

NOVEMBER 7, 2018

As a result, many brand marketers and publishers have launched highly successful email newsletter programs that deliver relevant, opt-in content directly to subscribers’ inboxes on a daily or weekly basis. A number of vendors provide email advertising platforms that support this strategy. Ad content is no different.

Optimization 53

Optimization Marketing & Strategy Work Management Marketing Management 53

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

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Emarketing Marketing Automation Services Manticore Marketing Management 100

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. For example, marketers now in 2015 understand “Content is King” as fact.

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