Leadspace

MARCH 22, 2023

By implementing a powerful Customer Data Platform (CDP) with profiling capabilities, we can easily create accurate and up-to-date unified buyer profiles – but once we’ve built these profiles, how do we determine which ones to spend money and time pursuing? How do we prioritize them? That’s where Leadspace Revenue Radar comes in.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Biznology

JANUARY 19, 2018

His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Oktopost

MARCH 11, 2020

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Creating Content That Resonates. In addition, the data from your social employee advocacy program should not live in a silo.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Resources: Eloqua.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. And Netflix makes it oh-so-easy to easily spend hours consuming. Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Oktopost

FEBRUARY 28, 2021

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Creating Content That Resonates. In addition, the data from your social employee advocacy program should not live in a silo.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Zoominfo

MAY 9, 2022

When you consider the average sales professional spends less than 40% of their work week actually selling , the pressure on individual sales reps becomes that much more demanding. “If Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Content Creation Workflow Management. Creating the content itself. That’s where interactive content comes in. Distribution.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

PathFactory

MAY 3, 2022

Both articles make some great points which align nicely to the direction of our Intelligent Content Platform and our latest addition, PathFactory for Revenue Enablement, announced yesterday. Since buyers only spend 17% of their time interacting with vendors, it’s important to ensure the limited time that sales has to convince the buyer count.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Highest Quantity and Quality of Lead Content or Offers. Lowest Cost Per Lead Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how. What’s the location of the company?

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Madison Logic

MARCH 14, 2023

Build, Unify, and Map Target Segments Focusing on Where You Want to Grow ABM is about targeting specific buying committee members with content that is relevant and personalized to them. This visibility ensures that social advertising spend can be optimized in the most profitable areas.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Heinz Marketing

OCTOBER 4, 2021

They’ve got some amazing speakers, great content. We’ll all reset, we’ll be okay, but Sangram, I was really excited to have you join today and I’ve learned so much from not only your energy and insights, but also you have been spending a lot of time recently just digging in on what makes things work.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. The Social Media People Problem.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

ANNUITAS

MAY 5, 2020

Even worse, it can result in these roles spending all of their time merging and managing technologies instead of doing great marketing. . For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. What type of mechanism do you use to track content and channel attribution?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. And the buying process needs to be made as easy as possible.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Ledger Bennett

JULY 11, 2018

It’s crucial to find keywords relevant to your landing pages to avoid the wrong people clicking irrelevant keywords – this would ultimately increase your CPA (Cost per acquisition) and overall spend. Website Content Keywords. This will help you diversify your ads, without sacrificing audience targeting.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

TrustRadius Marketing

DECEMBER 16, 2019

And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. . Consider features like AI-powered emails, dynamic content, triggered emails, segmentation, nurture campaigns and more. Artificial Intelligence is up and coming, but not fully here. Reporting capabilities are limited.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone. An “All Day, Every Day” Battle.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Here are my top takeaways from the spending five days at two events, and quite a bit of time in the air. . Content loading. Interactive experiences have come of age.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Matt: If you’ve listened to this show in the past, you know that we are as guilty as a lot of media marketers in that we spend the majority of our time talking about acquisition. Jocelyn: Yeah, my pleasure Matt. Jocelyn: Yeah.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

ANNUITAS

APRIL 11, 2011

The conference was full of great content and information on the state and the future of B2B Sales. In reality the shift in the buyers’ power make sales all the more important at the early stages of the buying cycle – especially in the consideration phase where buyers spend most of their time.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

SnapApp

AUGUST 29, 2014

Many consumers spend a lot of time researching new products and services prior to making a purchase. Using non-question content pages, they have provided information between question pages to keep the audience as informed as possible. Eloqua Integration Seamlessly Delivers Leads from SnapApp to Database.

Pricing 48

Pricing Price Marketing Management Eloqua 48

ClickZ

JANUARY 13, 2020

If you understand where people spend their time and how they engage with content, both in their professional and personal lives, and use that combined data to enrich their profile, then you’re going to deliver a better result with that customer, in the long run.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

ViewPoint

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Complicates content marketing goals. Kate Maddox.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. The personas will help drive your content marketing efforts and your lead nurturing programs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. have become a key part of this process for innovative organizations.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. They’re not spending as much on marketing as the other vendors.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

markempa

NOVEMBER 29, 2016

Because she’s in the “more,” she’s in the “just do more, connect with more people, send more tweets, share more content,” and not thinking about more relevant. If I didn’t authentically care about women in tech, I would never have shared that piece of content. Empathy is necessary.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, not all content within a topic has predictive value. Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122