Content Eloqua Spending SQO 
PathFactory
DECEMBER 17, 2018
In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. And Netflix makes it oh-so-easy to easily spend hours consuming. Let me explain.
PathFactory
SEPTEMBER 12, 2018
Glassdoor improved their buyer’s experience by activating all the content in their nurture programs to give prospects the power to guide themselves through their journey. Firstly, the content we produce has to be better. The report outlines that “better content” means it has to be: Easy to find. Easy to access. Are everywhere.
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