Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Who should take it?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

Litmus

OCTOBER 24, 2023

In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. Which ESP is the most popular among email marketers? And you all delivered!

Service 95

Service Peer-to-peer Eloqua Opinions 95

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. From Inspiration to Education: Choose Your Content Wisely. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! We’re sure they’ll all be back in contention next year. It's no longer open for debate.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. Content creation, journey orchestration, and email would be high on the list. Some do, most don't.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. For example, it’s no longer about Email or Web as silos, but about the entire, integrated, orchestrated experience. Start to finish.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

SendinBlue

AUGUST 24, 2020

Sendinblue provides a toolbox of everything you need to create powerful and engaging marketing campaigns. The features let you optimize the customer journey from start to finish, using deep insights into customer behavior to track performance and tweak your campaign. Both include 1,000 contacts. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails? Email open rates. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. We all have a love-hate relationship with email. Lead Gen Tactics.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

ClickZ

OCTOBER 22, 2020

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Content4Demand

OCTOBER 16, 2020

By Tyler Heuple, Digital Content Specialist at Triblio It’s better to know your next step than step where you don’t know. At face value, orchestration is taking all the moving parts in your ABM campaign and then synchronizing them to create a cohesive strategy between sales and marketing to give buyers consistent experiences.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. It is most suitable for teams that prioritize inbound marketing and need a tool to support their digital content strategies. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Valasys

JULY 1, 2021

B2B marketing automation is not just about sending mass emails. Running omnichannel campaigns that are consistent and personalized. The following is a tentative list of high-priority functions that the B2B marketers may want to employ automation solutions for: a) Email Batch & Trigger. b) Optimum Email Deliverability.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Heinz Marketing

NOVEMBER 26, 2021

Using data housed in both your CRM and your MAP , you can: See what customers buy, what content they consume, the nature of their conversations with sales reps, and more that helps you understand what problems, solutions, and themes your marketing efforts should focus on. Contact Name or Email. Supplemental email. Job Titles.

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

PathFactory

MAY 29, 2022

Example: if an open opp contact engages with the content, the threshold can be reduced and a notification sent to the sales rep immediately compared to a lead that is not within the ICP that might need higher engagement to meet the threshold. bottom of the funnel content). Value Proposition. Technical Lift: Moderate. FMB in Marketo.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Use this to optimize meetings for sales calling campaigns. Have these individuals been on your website?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

SnapApp

NOVEMBER 13, 2015

Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Content loading. At the end of each quiz, contestants were sent to a lead gen form consisting of only their email address. 1,564 YouTube Views.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Zoominfo

MAY 9, 2022

If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. The biggest hurdle that people face is content,” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Litmus

JUNE 4, 2021

Litmus Builder lets you quickly build for and test the email clients that matter most to your audience, and use reusable HTML and CSS code snippets and pre-tested templates to reduce errors and maintain brand consistency. Part IV is on best practices for creating HTML emails in Builder. Three ways to create a new email project.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Litmus

MAY 13, 2021

As one of the most effective marketing channels, email has been asked to pick up a lot of slack over the past year. Creating that many emails, while staying on-brand and error-free, can be a challenge. Does drag-and-drop add additional code to my email that I should be aware of? Didn’t make the live webinar?

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Customer Experience Matrix

JANUARY 20, 2016

Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data. Intent-based email lists are obviously contactable but volumes are often quite low. Clients also receive contact names, email addresses, and phone numbers at those companies.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. They’re located North of Boston in Newburyport, MA.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

TrustRadius Marketing

DECEMBER 16, 2019

They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. . Reporting on a few key metrics of campaigns could have been more intuitive and straightforward.”.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

SalesIntel

MARCH 22, 2023

When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. By understanding the unique needs and preferences of each segment, you can create more effective marketing campaigns that drive positive results. Instead, an industry-focused marketing campaign is the right approach.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Ledger Bennett

APRIL 1, 2020

Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out. Digital proposals – templated modular proposals can be created and sent quickly post digital meetings. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out. Digital proposals – templated modular proposals can be created and sent quickly post digital meetings. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50