Smashmouth Marketing

JULY 1, 2010

Got a content-rich, informative website? Is your marketing value embedded within the content prospects see as valuable? Got a poorly designed website? You and I both know that if you do, your prospects aren't coming back. Chances are they'll keep coming back even after they purchase.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

MARCH 1, 2010

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. What's' behind the curtain? I've fallen victim to that before.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

MARCH 14, 2020

MQLs and HQLs are generated in many ways – typically through content syndication, email marketing or telemarketing. How does this equate to a pay-for-performance demand generation? They can replace that lost lead flow by acquiring some Marketing Qualified Leads (MQLs) and Highly Qualified Leads (HQLs).

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

JANUARY 25, 2017

The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. My expectation was a 100 or so people, with some decent speakers. What I got was a huge surprise.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

AUGUST 19, 2009

Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 6, 2013

Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. damphoux: Again @tjaros hits it w/ Demand Types.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

SEPTEMBER 23, 2009

kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

DECEMBER 1, 2010

One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Smashmouth Marketing

AUGUST 18, 2009

Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 15, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b. anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Definitely worth checking out. Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

JUNE 9, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Tags: marketingprofs demand socialmedia marketing events sales2.0 Yesterday I posted my favorite tweets for the day. Again, the twitter feed was loaded. Find it with hashtag #mpb2b.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

MARCH 11, 2022

Everyone is into content marketing. Here are 5 mistakes to avoid while creating a content marketing strategy: 1. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. So listen up!

Planning 194

Planning Content Marketing Buyer Personas Content 194

Smashmouth Marketing

AUGUST 8, 2010

” I’d like to share with you some ideas on how you can “get it” and keep yourself from becoming a Demand Gen Twit: Remember, it’s not always about you -- If there’s one thing that burns me up about Twitter, it's the people who are shameless self-promoters. SHAMELESS. What does that mean for you?

B2B 100

B2B Word of Mouth Twitter B2B Sales 100

Smashmouth Marketing

JUNE 25, 2009

As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in. Tags: reviews demand marketing sales2.0 It’s a natural progression, especially for smaller companies.”

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

SEPTEMBER 30, 2009

The technology is only an enabler - the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels. If you have great content that people want to read, you can offer it via email and also use it on those other channels.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

The technology is only an enabler – the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels. If you have great content that people want to read, you can offer it via email and also use it on those other channels.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 29, 2010

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! 7 Fluff-Free Reasons Your Online Content Isn't Spreading. Garland shares some great thoughts as to why your content may not be as aflame as you'd like it to be.

Demand 100

Demand B2B Comparison Demand Generation 100

Smashmouth Marketing

OCTOBER 8, 2009

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Mike: Blogging seems to be the communications platform of the future. In fact, our new site's press section will basically be a blog. It brings value to our readers and credits for SEO. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Mike: Blogging seems to be the communications platform of the future. In fact, our new site's press section will basically be a blog. It brings value to our readers and credits for SEO. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. I'll be at the Boston summit on Oct. 5 and 6, so if you are there, please introduce yourself.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. She acts as the marketing operations liaison with the CollabNet sales team worldwide and contributes to messaging and content. I'll be at the Boston summit on Oct. 5 and 6, so if you are there please introduce yourself.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100