ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. In this way, content is a long play, winning trust over time. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. What Is the Content Ecosystem Model? How Content Ecosystems Work.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Marketing Insider Group

AUGUST 3, 2020

All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. ABM gives the sales team fewer leads to work with. Faster sales cycles. Creating strategic content.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. For content marketing to be truly effective, it needs a strategy with resources behind it. “For

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Parse.ly

NOVEMBER 8, 2018

Behind those numbers are legions of sales teams, all vying to create impressive sponsored content and native ad campaigns that will get prospects to sign on the dotted line. Analytics dashboard has been a long-time companion to content studios and commercial teams at publishers. Have it emailed directly to them.

Sales Cycle 55

Sales Cycle Advertising Agencies Emarketing Distribution 55

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. With B2B sales cycles getting longer, this is a critical point. Once you do this, you can align the content with the right keywords. So, where do you start?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation. Content before tech.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Launch Marketing

SEPTEMBER 18, 2019

Content marketing—everyone’s doing it. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. Understanding the importance of content marketing and how it can impact your business is only the beginning.

B2B Marketing 90

B2B Marketing Content Marketing Planning B2B 90

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

JANUARY 17, 2017

Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. Topic Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Use the power of storytelling to convert consumers into customers.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Heinz Marketing

APRIL 20, 2023

Intent data can also help with shortening sales cycles, preventing churn, and assists in upselling. Types of Customer Purchase Intent Different types of intent inform where the prospect currently is in their customer journey, and therefore, different types of intent are in different stages of the marketing funnel.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Tiecas

SEPTEMBER 5, 2023

A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals. See Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions ) Brand positioning : Defining the desired brand image and positioning in the market.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. Video for Sales 1.3 It can also integrate video into your email, content, and digital marketing strategies. For sales, using an online video platform is a no-brainer. Use Cases of an Online Video Platform 1.1

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Only B2B

FEBRUARY 16, 2022

As a result, the pandemic has altered how B2B organizations will operate, promote, and think about their customers. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved. Put The Customer First. Customers have always been at the centre of B2C marketing.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Content4Demand

SEPTEMBER 19, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Continue Watching 2019 State of Video & Interactive Content. The Best Intent Seven Ways Intent Data Maximizes Marketing Budgets and Enhances Sales Performance. Analytics tools such as Keyhole.co

Top of Funnel 40

Top of Funnel Marketing Budget Intent Data Content 40

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. Relevant content is key.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

SmartBug Media

MAY 28, 2020

Tracking this data over time can provide significant insight into which channels convert best and how long leads stay within a sales cycle, as well as help identify where to allocate additional marketing resources. Customer Close Rate. Customer close rate is a benchmark that all marketing teams should track.

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

Seismic

MARCH 23, 2021

The radical transformation of B2B marketing and sales over the past decade—stemming from the growth of digital to the empowered customer—pales in comparison to the changes over the past year. Yet many marketers still struggle to adequately fill the content-demand gap and align their work to the specific needs of sellers.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Marketing Management Paid Search Agency 52

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Contents 1. Top Sales Podcasts 1.1 Sales Success Stories 1.4

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Account-Based Sales Development. Account-Based Customer Success. And in context with the shift in sales cycles, “You can’t wait a year to see results [in ABE].”. It] is about influence.”

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Only B2B

FEBRUARY 26, 2020

MQL or a marketing qualified leas is a potential lead/prospect who is more likely to convert into your customer because he has already been prepared through different methods. Develop and Share Plausible Content. Plausible Content. Must Read: Steps to Reintroduce BANT in Modern B2B Sales Cycle. Sales Funnel.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

SmartBug Media

NOVEMBER 7, 2019

When taking this approach, it's more than possible to tailor content to each individual person's needs, wants, and desires. Plus, marketers will have a clearer understanding of where leads are in the buying cycle and how to best encourage a move down the funnel. Build customer personas. What area do they need most help on?

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Recommended Resources. Get Content.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Televerde

AUGUST 10, 2021

Assessing current processes like the sales funnel, lead generation, strategies, and lead qualification can help you identify opportunities for increasing sales velocity. Content marketing can generate leads and reach prospective customers before they ever contact you directly. What is Sales Velocity?

Sales Management 52

Sales Management Top of Funnel Lead Qualification Tips 52