Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). In this post, we'll be diving into the conversion rate of your organic traffic into leads and customers. Adjust Your Content and SEO Strategy Accordingly. MORE >>

Home About Resources Archives Subscribe Consulting Contact Online Marketing Blog BIGLIST Blogs SEO Social Media Content Marketing PR Liveblogging Interviews More » B2B SEO: Content Sourcing & Optimization Lee Odden on May 3rd, 2010 B2B , Content Marketing , Online Marketing , SEO , SEO Tips Share B2B marketers have always been in the business of “ content marketing “ with white papers, case studies, webinars, demos, free consultations, ebooks and the like. How many pages are actually getting indexed and included in SERPs by search engines? MORE >>

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). However, if there is a causal relationship then it suggests that links shared on Facebook have high impact on SERP rankings while numbers of tweets on Twitter, Facebook Likes, and Facebook comments don’t hold as much weight. Is this true? No one knows. Marketing Takeaway. MORE >>

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Ask customers to post about their great experiences with you. MORE >>

Apparently, Google VP Marissa Meyer compares the current Google search engine result pages (SERP) to jazz music, citing the lack of structure and rhythm (read: unpredictability) in both. It most certainly looks like a morph between Yahoo’s and Bing’s SERP, where the left column is now populated with suggested searches and viewing options. If this drives users to interact with the results more because of increased relevancy, then there will more qualified clicks all around.  Either way, make no mistake – this is no simple design tweak. Or is it? Privacy Policy MORE >>