Remove Content Remove Custom Publishing Remove Relevance Remove SERP

Trending Sources

Is Author Rank Really Relevant?

Hubspot

SERP results for the authorized will simply have a byline. Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content.

Why You Should Invest In Content Curation

Visually

When it comes to creating content, marketers and publishers face a number of challenges. For example, the  Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality?

5 Content Marketing Faux-Pas that are Killing Your Business

Hinge Marketing

It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. From ad placement fails to grammar and spelling errors, an ineffective content strategy can kill your business in more than one way, often by damaging the flow of traffic to your website as well as sales conversions.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. Content marketing is so important today, but companies struggle to create compelling content. What do you recommend for them to create compelling content?

Why You Should Create More "Boring" Content

Hubspot

I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. If you're looking to start creating more "boring" content for your business, keep on reading.

How to be the Best Answer to Customer Questions: Insights from 600,000 Posts

BuzzSumo

This week we have been looking at content that answers questions in preparation for our webinar with Lee Odden on ‘How To Be The Best Answer’. Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. However, good answer content achieves links as we have seen.

15 Ways to Get More Customers from Your Blog

Writtent

If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought. So, here are 15 ways to boost your blog’s customer-generation. 1. Here’s  how to craft a customer-generating CTA. 3.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.

Why You Need Social Media, Even if Your Customers Don't

Hubspot

Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn't an attempt to convince you that your future customers are using social media. If you're investing in content creation, it would be a shame not to get it any visibility in organic search. People change, man.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Because if you create content nobody is searching for … nobody is exactly who will find you.).

SERP 24

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. All this gives you guideposts for your content creation and marketing plan. Content. The post How to Attract New Customers – i?marketing

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

This post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section. This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Why publish to Google+? Your Google+ page is more than just another channel for your content.

SERP 50

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Content Marketing Findings. Pingdom ).

Stats 145

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. The operative word in that last sentence is “start&#.

AIDA 15

11 Ways to Use Content to Build Online Authority

Hubspot

And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. As it turns out, one of the easiest methods of doing all this is through content creation. Create Niche Content. Publish Case Studies. Write Long-Form Content.

How To Get A Positive Return On Your Marketing Investment

B2B Marketing Insider

It also falsely simplifies prospect behavior: people don’t just want to be engaged for the sake of it; they want to be engaged in relevant, timely, personalized ways. If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Use A/B Testing.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. Content marketing is so important today, but companies struggle to create compelling content. What do you recommend for them to create compelling content?

SEO & Blogging = a Match Made in Heaven?

Writtent

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. How do you get your website to the top of SERPs? Content creation. Content freshness is a key Google ranking factor. The trick is to focus on quality and relevance.

SERP 23

The Ultimate Online Editing and Proofreading Checklist

Hubspot

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door. Content Promotion.

How to Use Video Marketing To Get More Sales and Increase ROI

Synecore

Our goal was to actually publish video content and not spend weeks planning and strategizing the exact approach- early on, we knew we weren’t going to get it perfect, but we wanted to get it out there. Thought Leadership: Presents new or useful information relevant to your industry. Higher SERP Results Increases Traffic that Leads to Sales. Why Video Marketing Works.

ROI 94

Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016

Opentopic

He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. Furthermore, according to Andy your site needs 4 things in order to get traffic and convert visitors into leads and customers: Must be search engine friendly.

SERP 25

How to Please Google in a Post-Hummingbird World

Hubspot

Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have. But content-centric SEO still includes SEO.

SERP 54

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet. Usually, people will publish a story with a set number of steps or tips.

Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Ask customers to post about their great experiences with you.

SERP 41

How to Track, Analyze, and Improve Your SEO Strategy

Hubspot

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. Adjust Your Content and SEO Strategy Accordingly. What do you do?

SERP 21

How to Research Blog Topics: A Step-by-Step Process

Hubspot

Conducting research is an essential part of writing quality blog content. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. During my research for this post, I noticed a common gap in some of the content available on the topic. The title of the content.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. Contending that “Every page indexed by Google has a content quality score assigned to it.

12 Places Businesses Should Be Collecting Online Reviews

Hubspot

Set up a free account with them, and then encourage your customers who are on Angie's List to leave reviews there. account so happy customers are always at the top of your review feed, especially is you're a location-based business; Yelp! that's obviously only relevant for, well, restaurants. Pretty much the key to great content, am I right? Until today. Dun dun dunnn!!!

How to Survive Google's Pending Panda Update

Hubspot

Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. Or webmasters may just be trying to win in the SERPs through a little trickery instead of good old fashioned elbow grease. It appears the Google search spam team has a busy year planned.

SERP 47

Rand Fishkin Discusses the Future of SEO & Inbound Marketing

Hubspot

The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. The is no universal number for how often a brand should post content online. Tweet This Quote ). Tweet This Quote ).

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. Headings and Content. Headings and Content. Titles.

How to Tell Google Not to Index a Page in Search Results [Quick Tip]

Hubspot

While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index. This means you can proactively keep unwanted content out of the search results. Say what?! That’s it.

What to Do When You Get Dinged by a Google Algorithm Update

Hubspot

To read more content like this, subscribe to Insiders. Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. What do I mean by poor quality content? First and foremost, analyze your website’s content. Unrelated pages or content. Link schemes.

Spam 32

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Or that 73% of U.S. And 73% of U.S.

The Top 8 Priorities for Any One-Man Marketing Team

Hubspot

For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? Especially for a small business.

Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

Inbound Marketing: Unlock the content from your emails and social marketing by MarketingSherpa Blog. Observing that email marketing efforts often produce “a mountain of content, but little of it gets used for marketing,” Adam T. If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. Videos, Images & Google!

30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

So instead of labeling your list of marketing students, "List A," label it as "Marketing Students," silly. 4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content. This one applies to any piece of content you can "schedule." confusion.

32 White Hat Ways to Build Inbound Links

Hubspot

This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Think of it like social media -- if you’re a source of great content and you get it in front of the right people, they’re going to share it. Resource lists are both great link bait, and helpful content for your readers. will link to it.

Link 43

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

Does this sound like the first step of a content marketing strategy? Your content strategy should be informed by your SEO goals, and vice versa. You’ll need to craft a post that will sparkle if you want to rank  among the two million blog posts published every day. Is this relevant to our audience? The reason long-form content works is because it goes into great detail.

15 Ways to Make Your Social Media Strategy a Complete Fail

Writtent

Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. Sprout Social is user-friendly, affordable, and offers visually-appealing custom reports. 2. Studies have found that 42% of social media users expect a response to customer service queries from companies in no more than one hour.  .

The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Before, marketers had to manage multiple accounts in different languages, or decide which language they were going to cater to and settle for unhappy followers who couldn't understand the content. 11) Promoted Updates.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

If we publish your question, we''ll even throw in a sweet penname to keep this whole thing anonymous. Email posts directly to personal, relevant connections. To get noticed, you''ve got to start promoting your content to the right people in the right place at the right time. Hey folks, welcome to the second installment of this column. Sound good? Is it just a time thing?

A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

If your business relies on customers that value quality over price, this first bit of data should make you happy. 52% of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price. Leverage Your Lead Generation Content. Survey says: Very!

24.13 μs: 259.0 ns, 14.09 μs, 52.00 ns 278.6 ms: 196.8 μs, 2.837 ms, 274.8 ms