Is Author Rank Really Relevant?
JULY 18, 2014
SERP results for the authorized will simply have a byline. Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content.
Why You Should Invest In Content Curation
MAY 3, 2016
When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality?
5 Content Marketing Faux-Pas that are Killing Your Business
OCTOBER 2, 2015
It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. From ad placement fails to grammar and spelling errors, an ineffective content strategy can kill your business in more than one way, often by damaging the flow of traffic to your website as well as sales conversions.
Why You Should Create More "Boring" Content
MAY 1, 2015
I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. If you're looking to start creating more "boring" content for your business, keep on reading.
Why You Need Social Media, Even if Your Customers Don't
APRIL 26, 2012
Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? But this blog post isn't an attempt to convince you that your future customers are using social media. If you're investing in content creation, it would be a shame not to get it any visibility in organic search. People change, man.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Because if you create content nobody is searching for … nobody is exactly who will find you.).
If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
JULY 26, 2016
decided that I was tired of the cycle—of working weekends planning for complicated win-or-lose campaigns and a content marketing strategy that might not resonate with people. I was tired of spending big money to borrow the attention of an audience for just a few weeks. My personal quest was to go from content marketing Novice to content marketing Expert. Publishing felt easy.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. All this gives you guideposts for your content creation and marketing plan. Content. The post How to Attract New Customers – i?marketing
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
This post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section. This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Why publish to Google+? Your Google+ page is more than just another channel for your content.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Content Marketing Findings. Pingdom ).
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
JULY 19, 2016
But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. That's a pretty compelling reason why you'd want to remove some of your web pages from SERPs.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. Delivering content at the peak of a term’s search volume gives it the best chance to perform for our client.
MAY 18, 2010
The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. The operative word in that last sentence is “start.
11 Ways to Use Content to Build Online Authority
JANUARY 13, 2012
And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. As it turns out, one of the easiest methods of doing all this is through content creation. Create Niche Content. Publish Case Studies. Write Long-Form Content.
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. How do you get your website to the top of SERPs? Content creation. Content freshness is a key Google ranking factor. The trick is to focus on quality and relevance.
The Ultimate Online Editing and Proofreading Checklist
APRIL 24, 2015
As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door. Content Promotion.
How to Use Video Marketing To Get More Sales and Increase ROI
APRIL 2, 2013
Our goal was to actually publish video content and not spend weeks planning and strategizing the exact approach- early on, we knew we weren’t going to get it perfect, but we wanted to get it out there. Thought Leadership: Presents new or useful information relevant to your industry. Higher SERP Results Increases Traffic that Leads to Sales. Why Video Marketing Works.
B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
AUGUST 9, 2011
Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. Content marketing is so important today, but companies struggle to create compelling content. What do you recommend for them to create compelling content?
How To Get A Positive Return On Your Marketing Investment
B2B Marketing Insider
JUNE 15, 2015
It also falsely simplifies prospect behavior: people don’t just want to be engaged for the sake of it; they want to be engaged in relevant, timely, personalized ways. If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Use A/B Testing.
Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
NOVEMBER 20, 2015
He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. Furthermore, according to Andy your site needs 4 things in order to get traffic and convert visitors into leads and customers: Must be search engine friendly.
How to Please Google in a Post-Hummingbird World
JULY 10, 2014
Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have. But content-centric SEO still includes SEO.
The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
OCTOBER 17, 2014
Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet. Usually, people will publish a story with a set number of steps or tips.
Everything You Need to Know to Dominate Local Search
DECEMBER 2, 2011
From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Ask customers to post about their great experiences with you.
How to Track, Analyze, and Improve Your SEO Strategy
APRIL 10, 2012
Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. Adjust Your Content and SEO Strategy Accordingly. What do you do?
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
Conducting research is an essential part of writing quality blog content. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. During my research for this post, I noticed a common gap in some of the content available on the topic. The title of the content.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. Contending that “Every page indexed by Google has a content quality score assigned to it.
12 Places Businesses Should Be Collecting Online Reviews
OCTOBER 23, 2012
Set up a free account with them, and then encourage your customers who are on Angie's List to leave reviews there. account so happy customers are always at the top of your review feed, especially is you're a location-based business; Yelp! that's obviously only relevant for, well, restaurants. Pretty much the key to great content, am I right? Until today. Dun dun dunnn!!!
How to Survive Google's Pending Panda Update
MARCH 15, 2013
Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. Or webmasters may just be trying to win in the SERPs through a little trickery instead of good old fashioned elbow grease. It appears the Google search spam team has a busy year planned.
Rand Fishkin Discusses the Future of SEO & Inbound Marketing
JULY 16, 2014
The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. The is no universal number for how often a brand should post content online. Tweet This Quote ). Tweet This Quote ).
SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
FEBRUARY 25, 2014
There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. Headings and Content. Headings and Content. Titles.
How to Tell Google Not to Index a Page in Search Results [Quick Tip]
MARCH 30, 2013
While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index. This means you can proactively keep unwanted content out of the search results. Say what?! That’s it.
What to Do When You Get Dinged by a Google Algorithm Update
SEPTEMBER 8, 2014
To read more content like this, subscribe to Insiders. Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. What do I mean by poor quality content? First and foremost, analyze your website’s content. Unrelated pages or content. Link schemes.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. Or that 73% of U.S. And 73% of U.S.