Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. Effectively nurturing top prospects requires marketers to provide relevant, educational, and helpful content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Get more content like this, plus the very BEST marketing education, totally free.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Oktopost

MAY 12, 2021

Once they begin following all of your content, they move up the ladder in the customer journey from passive prospects to active brand loyalists. . A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. Invite Your Tribe. So, how do you do that?

Communities 122

Communities Ad Building Brand Identity Branding 122

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. And while it’s important to share various types of content to showcase your brand voice and personality, make sure your values are showcased regularly as well. One great way to get inspiration for developing your own values is to look to other brands.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Brand Identity 129

Convince & Convert

NOVEMBER 7, 2013

The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. Following this promotion, L’Oréal can probably glean ideas about the types of content its LinkedIn community is interested in. L’Oréal does a great job of this on their company page. Are You IN?

Communities 137

Communities Linkedin Microsite Social Media 137

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Brands are moving away from content that functions as static, one-off pieces. Advancing to the Next Piece of Content.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. CPM/CPVV (cost per valued view): To compare cost per valued view against different view durations of other content.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

These data assist the marketers to design a well-curated and finely-researched campaign. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. CPM/CPVV (cost per valued view): To compare cost per valued view against different view durations of other content.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

RebelMouse

FEBRUARY 28, 2019

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Bluetext

JANUARY 8, 2019

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. It’s no question that people love personalized content.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Keep your objective concise and simple.

Microsite 52

Microsite Design Tips Banners 52

Bluetext

JANUARY 8, 2019

Dynamic content may be the next big thing for digital marketers. In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. It’s no question that people love personalized content.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. You work hard to get great content in the right buyers’ hands at the right moment. Develop a content hub where users and search engines can access that content.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. The Takeaway. 5) Spotify.

Personalization 101

Personalization Brand Identity Branding Planning 101

Content Standard

OCTOBER 22, 2015

They aim to relate, inspire, and inform by creating unique content. As such, boutique hotels are a great study for content marketers who are tired of being everything to everyone. Content is organized into a dinner party of artists, empire builders, innovators, fashion-forwards, and musicians (imagine the dialogue).

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

They aim to relate, inspire, and inform by creating unique content. As such, boutique hotels are a great study for content marketers who are tired of being everything to everyone. Content is organized into a dinner party of artists, empire builders, innovators, fashion-forwards, and musicians (imagine the dialogue).

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. You can give out prizes for the employee who Tweets the most or contributes the most blog content. 3) Show them the WIIFM. Helping your company be seen as a thought leader. 4) Training, training, training.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. MM: How would you describe the concept of curating content?

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. All results were from content that we (and others) had already written.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

PathFactory

MAY 29, 2022

Using PathFactory content tracks, Explore pages, or Microsites to ensure new and existing team members have everything they need to be successful in their role at their fingertips. Curated collections of content support HR and department leads to provide easily accessible training and enablement materials to new employees.

Microsite 52

Microsite Curation Training Newsletter 52

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Brafton is a full-service content marketing agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

PathFactory

JULY 11, 2022

Below are five areas that B2B marketers should be focusing on right now to improve the performance of their B2B content and campaigns and ensure they support opportunity creation and deal acceleration. Get crisp on your content strategy. Examine your content inventory. Conduct a content strategy gap analysis.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Seismic

MARCH 25, 2021

To meet buyer needs at every stage of the journey, sellers need the tools to share the right content in context, at the right time. LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. CEOs weigh in on GTM resilience and growth.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Buffer

JUNE 14, 2022

Here are some of the most notable improvements to Start Page: Themes, font packs, and other customization options A curated gallery of GIFs Templates for new users (e.g., We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. 🙌 Multiple Header Styles in action 2.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Valasys

FEBRUARY 17, 2023

You can build a content library quickly without spending a penny on guest posting. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase. A perfect tool to ramp up your content marketing effort. Therefore, a must-have for your growth hack toolkit.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. A more static website or series of microsites.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. Relevant content for today’s customers. You don’t need to write a true “book-sized” piece of content to have it qualify for ebook status.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. AeroLeads To curate information in real-time, where you can find B2B data, emails, and phone numbers.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122