Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 123

Marketing AI Storytelling Content Budget Programs 123

Scoop.it

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Content curation comes with many challenges, however.

Curation 81

Curation B2B Marketing Work Management Marketing Management 81

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about how you consume content.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Marketing Automation Services 310

Marketing Automation Services Marketing Budget Paid Search Agency Service 310

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. Content Is King but… Performance Is God.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Convince & Convert

MAY 16, 2024

With most SMBs having less than an hour per day to allocate to marketing, there’s a pressing need for tools and solutions to streamline processes, maximizing efficiency and efficacy. Begin by understanding your target audience’s preferences, pain points, and interests to tailor content that resonates with them.

Small Business Marketing 134

Small Business Marketing Allocation Research Planning 134

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Users are waking up to these infringements and beginning to assert their own rights to their content.

User-Generated Content 105

User-Generated Content Generation Copyright Content 105

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Conductor

DECEMBER 2, 2021

As marketers, we identify insights, make content and optimizations, and measure the impact. The faster we cycle, the more impact we generate – resulting in better content, more optimizations, better reporting, and higher ROI. The faster and more agile your content and SEO workflows are, the more customers you reach.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

Scoop.it

FEBRUARY 9, 2023

In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation. Now, this is not just about content like blogs, it’s also about all online and even offline content pertaining to your brand, social media, email, video content, and more.

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Recruitment content.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance.

Small Business Marketing 250

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 250

Marketing Insider Group

APRIL 10, 2023

Segment Product Keywords by Intent, Brandedness, and Query Efficiency In this context, “branded” means associated with a specific label or manufacturer and “unbranded” or “non branded” means associated only with a brand-neutral product type. Query efficiency” is a high-level measure of search intent.

PPC 271

PPC Paid Content eCommerce Allocation 271

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? I could practically retire.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Valasys

MAY 13, 2024

billion active social media users worldwide, platforms are vital for businesses to engage audiences, boost sales, and raise brand awareness. Yet, effective social media management goes beyond sporadic posts—it requires clear direction, strategic planning, and efficient processes.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

Heinz Marketing

SEPTEMBER 24, 2023

PathFactory is a content engagement and analytics platform that helps B2B companies deliver personalized content experiences, optimize lead generation, and enhance content performance through data-driven insights. This not only keeps prospects engaged but also improves the overall user experience.

Allocation 117

Allocation Top of Funnel Account Based Marketing ABM 117

Martech

SEPTEMBER 18, 2023

The releases for August include generative AI additions but also AI-powered data tools. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta).

Top of Funnel 131

Top of Funnel Forecasting SMS Work Management 131

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Instead, it shares a curated answer in the format you request.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. Digital product development also generates by-products. Instead, these resources go to rot in digital archives.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. The Number of User-Generated vs. Produced Videos 1.1.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. B2B organizations must prioritize quality and value of content interactions over quantity.

Marketing AI 93

Marketing AI B2B Marketing Trends Planning 93

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. On Facebook, this percentage is lower, as about 59% of users have reached out to brands on the website. Image via Khoros 9.

Work Management 147

Work Management Marketing Management Social Media Stats 147

ClearVoice

AUGUST 23, 2023

One of the best ways to utilize it is in your content creation. In this article, we’ll explore the world of AI content development. We’ll cover practical tips for using AI in your content and ideation briefing. Then, we’ll talk about the future of AI in content marketing.

Marketing AI 52

Marketing AI Content Budget Programs Keywords 52

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. AI platform must embody adaptability, openness, scalability, user-friendliness, and security across all markets it serves. Because every piece of content you produce is a gateway to your potential customers.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

BDB

MARCH 28, 2023

These subject matter experts are frequently found in R&D departments, innovation and product development roles and they can play a key role in knowledge sharing internally and externally through expert-led content. Unlike thought leaders, influencers are more likely to be curators of ideas rather than creating them.

Curation 26

Curation B2B Thought Leadership Thought Leadership Opinions 26

Scoop.it

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content. Write more blogs.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Inbox Insight

NOVEMBER 17, 2023

Delving into the depths of customer behavior, this approach allows businesses to curate personalized experiences for their potential buyers – enhancing engagement and conversion rates. Intent data encapsulates the information gathered from users’ interactions with various digital platforms.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. And don’t forget about social listening.

Social Media 98

Social Media Features Media Curation 98

Biznology

NOVEMBER 2, 2017

But in the world of marketing, increasing your efficiency can be especially tough without the right systems. In fact, visual platforms like Instagram are influencing the purchasing patterns of an entire generation more and more each year. The key to an effective social media presence is content curation. Time is money.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Salesforce Marketing Cloud

JANUARY 8, 2024

Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

6sense

JANUARY 24, 2022

In a recent webinar, Grace Kupczak, 6sense’s Digital Strategy and Growth Marketing Manager, sat down with PathFactory CSM Carly Huizenga to discuss the importance of dynamic, personalized content in marketing and sales. When prospective buyers visit the website, their content experience is automatically tuned to their needs and questions.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

Valasys

MARCH 19, 2024

Generative artificial intelligence (AI) has gained considerable attention for its exceptional ability to speed up innovation across diverse fields. It can generate new ideas, insights, and content that transforms human experiences. Once done, you can curate the most useful of possible solutions.

Marketing AI 40

Marketing AI Service Generation Curation 40