SnapApp

JANUARY 2, 2019

It’s still important to create quality content that empowers buyers, tells your brand’s story, and connects all other aspects of your marketing efforts, like reporting and campaign planning. That’s why we’re taking a look at three types of interactive content you can leverage as a part of your ABM strategy. Assessments.

Account Based Marketing 63

Account Based Marketing ABM Allocation Marketing Budget 63

SnapApp

JULY 24, 2018

By gating all our assets we’ve basically created a dynamic that forces buyers away from our website and content. At SnapApp we might be a little bit biased, but we believe that interactive content is more than a shiny new piece of content that simply is cooler than a white paper. How Does Interactive Content Help Sales?

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

SnapApp

JULY 18, 2018

To address this, B2B marketers have turned their attention toward content marketing—increasing demand generation, engagement, and overall leads through quality content that provides value to the prospective buyers. By sharing content prospects want to engage with, marketers can nurture leads along a path to drive conversions.

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

JULY 13, 2018

Webinars sound like the gold-standard content marketing win — your audience gets free training and substantial value, and you’re getting hundreds of new prospects and a thought leadership platform. Buyers today want content and products to speak to their unique needs. Content loading… Running an Engagement-Driven Webinar.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

SnapApp

JUNE 7, 2018

Read on to explore how Paycor and Blackbaud used interactive content powered campaigns qualify leads and drive impressive results. Deploying a variety of content formats across multiple channels, they were able to achieve: 3,700 responses in 90 days. Interactive Content for Leads at Different Stages. Paycor Case Study.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

SnapApp

NOVEMBER 28, 2018

Why not take a break from the hustle and come to Content with a View at SnapApp? You’ll meet with other Boston area marketers for a casual evening of talking content marketing and demand generation over food and drinks. Content with a View Wednesday, December 5 5-7 pm 200 Clarendon Street, 21st floor Boston, MA.

Peer-to-peer 59

Peer-to-peer Content Sales Qualified Leads Demand Generation 59

SnapApp

AUGUST 22, 2018

But regardless of what stage of the buyer journey, or process your prospects undertake to get from awareness of your brand to ultimate purchase, you are thinking about demand generation marketing efforts for, successful marketers also carefully consider how to utilize its partner in crime: content.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

SnapApp

AUGUST 29, 2016

Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. This kind of content is highly effective. Content marketing specialist Ben Stroup discovered that 90% of consumers find custom content useful. Focus on Content Metrics.

Psychographics 67

Psychographics Content Buyer Personas Template 67

SnapApp

AUGUST 16, 2018

Enter, interactive content: the secret weapon of the modern sales superhero. Check out these examples of how interactive content can support your modern B2B sales process. Check out Blackbaud’s stats to date from their product picker: Read more about how Blackbaud uses interactive content here. Knowledge quizzes. Final Thoughts.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

AUGUST 7, 2018

In Greg Allen’s recent post , he explored why interactive content can assist marketing and sales alignment. Now, we’ll show—in three steps— how incorporating interactive content can drive marketing and sales alignment. The first step toward effective interactive content is to define what “effective” will mean.

Top of Funnel 59

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 59

SnapApp

APRIL 21, 2016

Now, think about the environment in which your content lives (i.e. What Is a Content Experience? Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Organize Your Content.

Top of Funnel 48

Top of Funnel Content Landing Pages Paper 48

SnapApp

APRIL 19, 2016

Now, think about the environment in which your content lives (i.e. What Is a Content Experience? Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Organize Your Content.

Top of Funnel 48

Top of Funnel Content Landing Pages Paper 48

SnapApp

SEPTEMBER 12, 2019

Content is an essential tool in every B2B marketer’s arsenal. But in a world where buyers spend 48% of their journey researching solutions independently, content has to work double time to take over the role that, in the past, was filled by a skilled salesperson. . Ungate your content. Make your content conversational .

Top of Funnel 48

Top of Funnel High Quality Lead Marketing Qualified Leads Lead Ranking 48

SnapApp

AUGUST 16, 2018

Enter, interactive content: the secret weapon of the modern sales superhero. Check out these examples of how interactive content can support your modern B2B sales process. Check out Blackbaud’s stats to date from their product picker: Read more about how Blackbaud uses interactive content here. Knowledge quizzes. Final Thoughts.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

MARCH 3, 2016

By Victoria Hoffman , Content Marketing Manager at Uberflip. And yet, 60-70% of B2B content sits unused , meaning that the hours and dollars poured into 60-70% of your content efforts are — I hate to say it — pretty much wasted resources. Your content comes into the scene when people are searching for information.

Content 59

Content Buyer's Journey Verticals Organic Leads 59

SnapApp

SEPTEMBER 21, 2016

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. Content-enabled campaigns work. Content-enabled campaigns bridge the difficult gap between marketing and sales goals. And guess what?

Lead Ranking 48

Lead Ranking Top of Funnel Campaigns Marketing Qualified Leads 48

SnapApp

AUGUST 7, 2018

In Greg Allen’s recent post , he explored why interactive content can assist marketing and sales alignment. Now, we’ll show—in three steps— how incorporating interactive content can drive marketing and sales alignment. The first step toward effective interactive content is to define what “effective” will mean.

Top of Funnel 48

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 48

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

SnapApp

AUGUST 18, 2016

How do marketers make the most of the content they produce? Or attribution and measurement, to make sure we know how our content is contributing to the bottom line. But the content assets in and of themselves are more valuable than many of us realize. Are you looking at the content you create with a repurposing eye?

Planning 48

Planning Webinar Metrics Content Marketing & Strategy 48

SnapApp

DECEMBER 27, 2018

Earlier this year, we introduced SnapApp for PDF , a new tool that allows marketers to take their existing static content and create more engaging experiences for readers. Since the launch, our customers have consistently seen incredible results with their interactive content. Want to see the power of SnapApp for PDF in action?

Marketing AI 54

Marketing AI Top of Funnel Sales Qualified Leads Examples 54

SnapApp

MAY 7, 2014

Last week, we discussed why letting your interactive content speak for you is critical for B2B marketing success. So this week, we will dive into the mechanics of interactive content, to show you what it is and why it can work for you. Take Unitrends for example.

Peer-to-peer 48

Peer-to-peer Content Lead Scoring Lead Ranking 48

SnapApp

NOVEMBER 21, 2013

A Highly-Unscientific Look At Content Meiosis And Using Data To Create A Never-Ending Chain of New Content. Today, content marketing’s biggest content creation challenge is volume. Content Division and Reproduction: How to Move Beyond Repurposing. Content Division and Reproduction: How to Move Beyond Repurposing.

Content Marketing 54

Content Marketing Content Demographics Segmentation 54

SnapApp

APRIL 26, 2017

Offering a limited variety of content formats. Pull out your buyer personas and your list of content assets for this first exercise. Strength exercise: Connect your existing content to each of your buyer personas, at each stage of your sales funnel. That will build your core content map. Repetitive CTAs.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

SnapApp

JANUARY 25, 2017

Today, I’m going to tell you why snackable content is the answer to your content woes.

Content 48

Content Lead Marketing Qualified Leads Leads 48

SnapApp

NOVEMBER 2, 2018

Last week, SnapApp held a webinar with Hileman Group , a digital marketing agency that helps marketers develop comprehensive digital marketing strategies and help build tools that drive clients’ success, to discuss ways to solve buyer’s journey pitfalls with interactive content. Watch the recording ). What makes them interactive?

Webinar Metrics 48

Webinar Metrics Top of Funnel Digital Marketing Funnels Lead Scoring 48

SnapApp

AUGUST 25, 2015

Creating holiday marketing content that works. Creating holiday marketing content, either as net-new content or as a variation on one of your existing assets, doesn’t have to be hard. Once you’ve selected your holiday inspiration, it’s time to start creating content. Content loading.

Webinar Metrics 48

Webinar Metrics Planning Content FAQ 48

SnapApp

JANUARY 12, 2016

We checked all the boxes — develop content , run by the marketing director, post to website — but our work is just not capturing leads or driving conversions. Here are five of the most common interactive content mistakes and easy solutions to rock your next campaign: . There’s a lot of bad content out there. Bad Design .

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

SnapApp

MAY 31, 2016

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Content loading. That’s a lot of new leads. These can also be easily turned into a blog post, offer, or podcast!

Landing Pages 48

Landing Pages Content Conversion Rate Buyer Personas 48

SnapApp

AUGUST 22, 2018

But regardless of what stage of the buyer journey, or process your prospects undertake to get from awareness of your brand to ultimate purchase, you are thinking about demand generation marketing efforts for, successful marketers also carefully consider how to utilize its partner in crime: content.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

SnapApp

FEBRUARY 14, 2017

With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. Why should we use interactive content and marketing automation? Image source.

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . Account-Based Marketing + Content Marketing. Content Marketing Ideas and Inspiration. Content Strategy Essentials: Keyword Research.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

SnapApp

JANUARY 10, 2012

Interactive content can engage more sets of eyes -- and keep them on your site longer, but not necessarily longer enough to justify the additional investment of time, money and complexity. When making content decisions at this level, you need to understand the benefits in context of your business and marketing strategy. Time on Site.

Content 48

Content Conversion Rate Interactive Marketing User-Generated Content 48

SnapApp

MAY 22, 2014

Min’s Content Marketing And Innovation Summit brought some of the brightest and most influential people in the media and publishing industry to The Yale Club in New York City on May 20 th , to discuss the most important issues and opportunities that impact ad revenue and growth. Are you getting the most from your content?

Advertisements 48

Advertisements Advertising Content Paid Search Agency 48

SnapApp

JUNE 19, 2018

This content is password protected. To view it please enter your password below: Password: The post Protected: Why Content that Converts is the only option left appeared first on SnapApp.

Content 48

Content 48