Savvy B2B Marketing

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The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

Read on for his insights into typical content pitfalls and ways you can avoid them. Sometimes your truly great content flops. Your content has been written by a thought leader in your business, the smartest guy you employ from the research lab. Unfortunately it’s not enough to simply create great content. Great content has to be marketed correctly.

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10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. Blog – While there are other ways to deploy content marketing online, a blog represents one of the most flexible ways to publish content on the internet.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Put a little time and research into creating content appropriate for sites your target audience reads. Stay active, providing quality content, linking to relevant materials, connecting with potential clients and people in your community. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Be Authentic.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

I can easily send posts to Evernote (my new content repository, which I LOVE). About the author: Michele is the Content Development Director of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. I needed a more robust RSS reader for my iPad. It has a straightforward interface.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Are you using intelligent and creative content that engages with your audience? Businesses are now realising the power of content, but the real challenge is deciding what type of content best engages your audience. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success. Lead generation is the lifeblood of any business. Effective B2B lead generation requires strategic planning and persistent monitoring.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. Since content marketing is such a significant – and growing – budget line item, the need to prove ROI is high. A confidence gap clearly exists between content-marketing investments and belief in results. Engagement Quality.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

After years of furiously creating content for Focus.com , I consumed content. That’s not to say I don’t read other people’s content, because I still do that all the time. In this case, I was doing buyer research for myself and I had to get something more from the content than just being impressed. Recruit your customers to write or create the content.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Avoid Duplicate Content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. Publishers maintain a library of tagged source content.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

In my work developing content for technology companies, the topic of “thought leadership” comes up often. In Three Reasons Content Curation is Overrated , Eric Wittlake explains why curation is not your ticket to thought leadership. Wondering if your content is supporting or sinking your thought-leadership efforts? I'm not saying I have all the answers.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are very valuable elements of the B2B content marketing mix. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Unfortunately there are some common mistakes that marketers are making with their case studies. Make sure you aren’t one of them! Making the before unbelievable. This is a critical piece not to over embellish. You just make your client look bad and you set the wrong tone for the whole piece.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

5) Buyer content models : Modeling the information needs and goals of buyers for insight into how they find, use, and share content. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Buyer Personas: How to Deliver Relevant Content to B2B Buyers.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

And content fuels it all Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation.

Be human. Your customers will thank you.

Savvy B2B Marketing

We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. Share other people’s content, share non-business content, don’t be afraid to show your personal side. Your brand needs to be human, too. ” of a brand. Talk like a human being.

Savvy Survey - Do you repurpose content from other blogs?

Savvy B2B Marketing

Coming up with orginal content for a blog 5 days a week is hard! Recently we have noticed an increaing trend not only of our content but that of our favorite bloggers appearing elsewhere without attribution or with attribution that is suspicously hard to locate. We realize that "borrowing content" to fill space is often utilized in the blogging world.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

Repurposed content delivered through different channels reinforces your brand messaging and gets your message out to a much wider audience. Savvy Sister Michele Linn points out some of the pitfalls of content reuse in her article, The Dos and Don’ts of Content Reuse. How do you repurpose content? You guessed it – it’s in the B2B marketing world.

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Savvy Toolkit: Content Marketing Mindmaps

Savvy B2B Marketing

Whether you're a marketer, consultant, or business owner, you're likely looking for ways to get your content strategy and plan in order. Dana VanDen Heuvel offers up a visual of the content, marketing and sales follow-up map he uses regularly. Don't delay -- download them both today

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

In its press release , TechTarget’s senior vice president of client and corporate marketing , Marilou Barsam said, “ …marketers around the world need to invest in building diverse content portfolios and placing this content in varied information sources that IT professionals frequent.”. Implication: Be sure to round out your content assets with the information your prospects seek.

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Keeping Content Fresh: 7 Ideas for Group-Managed Blogs

Savvy B2B Marketing

In addition to working on Savvy B2B, I also manage the blog at the Content Marketing Institute (CMI). This is a daily blog with posts from guest authors in the content marketing space, so I am very familiar with this challenge. Here is an example of a series that we did on engaging content. ” Ah, yes, that is a huge challenge! Provide a list of topics. Crowdsource posts.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Content –Create, curate and convert. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. It’s time to come out of you shell. Comment.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Generate leads – When customer stories are used as offers in campaigns, they drive prospects to your site where they can sign up for events or demos, or download content. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. ” 3.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. I wanted to play with the marketing automation software and start blasting out content. The first thing I learned was how little I knew about my customers, at least as it applied to content marketing. Read on for inspiration!

Why Design Matters in Content Marketing

Savvy B2B Marketing

Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Why is design is such a critical element of the content that companies publish? This is tied to the concept of understanding what content types/formats your audience prefers. Similarly, images elicit emotion, reinforce key messages, and can actually help readers remember content. The quality and consistency of images can also make or break a piece of content. Margery created a fantastic design for the eBook.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

The main reason you are getting this follow up post with original content on a Thursday is that is our highest traffic day. #3 The most important thing to remember in the blogging world is to give proper credit if you repurpose someone else’s content. Here is a copy of the presentation that I promised to all the attendees. 10 – Don’t go it alone. Don’t do it!

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Savvy Week in Review: April 27

Savvy B2B Marketing

How Content Marketers Can Reach a Larger Audience by Redefining the eBook by @Wogahn via @junta42. The mainstreaming of content marketing: ten implications by @ dougkessler via @ Econsultancy. How to stay ahead of the pack even as content marketing becomes the norm. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Key words.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

Content marketing. ” As you’ll see, this premise is closely related to the concept of content marketing. Content Marketing: Delivering Relevant, Valuable Content. While not a new idea, the practice of content marketing has taken hold in a big way over the past six months or so. Providing content: o Aligned with each stage in the buying cycle.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Thinking of adding some videos into your content mix? 7 Reasons Your Content Marketing Strategy Isn’t Working by @sarahbethgo via @markwschaefer. Everyone says content is king, but all your efforts seem to fall flat? Are you missing out on a great content opportunity? Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. Enjoy!

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

To learn how it is done, why don’t you look at a few examples: Ann Handley is the Chief Content Officer for MarketingProfs. In her great book, Content Rules, she talks about the importance of 'talking human." One of the most important ideas here is creating a reusable character for a series of content. No one cares about your products and services except you.” Flesh out ideas.

Make the Short List by Connecting with Content

Savvy B2B Marketing

With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. For the latest research on content marketing, I encourage you to download the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute (CMI) and MarketingProfs (full disclosure: I helped author the report).

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

So this is a tool to share, to comment below with things I should add and to become a living document as we evangelize social and content marketing to the masses! I was given an unexpected eye opening gift a few months ago. All the women in the community are mothers and most are in their 30's - 50's. So many successful, inspiring women enrolled.

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Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

But don’t save money by not training your staff, prepping your data, designing sound programs, or creating strong content. We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Here are some errors to avoid along the way. Buying Because Everyone Else Is.

Overcome Your Content Marketing Challenges

Savvy B2B Marketing

A few weeks ago, I answered a question on the FOCUS network: “What currently is your biggest challenge with content marketing?” Since a big part of any content marketing strategy is repurposing, I thought it fitting to share an adapted version of that “post” here on the Savvy blog. Stay focused on the role of content. Investing time (and money!)

Savvy Week in Review: March 30

Savvy B2B Marketing

50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Content Marketing Overtakes SEO as Google’s Quest to Be “Human” Continues by @TheSalesLion. Happy Friday! Relax. by @JayBaer.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust