| | | Sales Lead Dynamics | |  Content | 8 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD DYNAMICS OCTOBER 20, 2010  Extra, Extra: To Get More Leads, Harness the Power of the Press Release Welcome To the New World Of Content Distribution. According to Arun Sinha, a copywriter, president of a marketing communications firm , there are many ways to distribute your content. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. Award. | SALES LEAD DYNAMICS APRIL 5, 2011  Publish or Perish. Become a Thought Leader.or Else Firms that fail to provide relevant content on the Internet and in other forums are unlikely to be found much less respected”. In academia, it’s “publish or perish.” It’s getting that way in professional services, too. Thought leadership” (a.k.a. marketing your expertise via writing and speaking) is probably the best way to find new clients. But it’s not just a great marketing tool. | | | | | |
| SALES LEAD DYNAMICS JULY 16, 2010  New Member of B2B Marketing Zone The goals of B2B Marketing Zone are: Collect High Quality Content – The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community. They come to the content community to find information on particular topics of interest to them. I find the site and the digest very useful. | SALES LEAD DYNAMICS JULY 28, 2010  Nurture Your Prospects. Don’t Drown Them. ……or Starve Them. These tools are really delivery vehicles for your message and your content. Your content is what adds value and showcases your expertise. Your prospects are like plants. Give them the proper attention and they’ll grow (into clients). On the other hand, you can “drown” them with too much attention or “starve” them with too little. Determining the right amount of attention is tricky. | SALES LEAD DYNAMICS JULY 6, 2011  Triumph of the Niche-Meister: A True Story Readers of this blog know that I preach incessantly about niches, positioning, content marketing, referral networks, nurturing programs yada, yada, yada…. The Content Marketing King. All this content creation burnishes George’s reputation as “Mr. He is constantly giving back by creating content and sharing it. This individual has a very successful business. Period. | SALES LEAD DYNAMICS JUNE 2, 2010  “Make Cold Calls? I’d Rather See a Periodontist.” You need a plan, a systematic effort, and great ideas and content to share Prepping for a cold call. If you need a shot of Novocain before you make a cold call, take heart. There is an alternative. . Kendra Lee, author of Selling Against the Goal , writes in “ Hate Cold Calling? Different Ways to Drive Leads , about Ted, a cold-call phobic financial consultant. Ted never picked up the phone. | | | | | | | |
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SALES LEAD DYNAMICS | WEDNESDAY, JUNE 22, 2011  Hook ‘em with Ideas, Not Hype (Or Chutzpah)
When your business becomes a publisher of great content, it transforms into a magnetic force that attracts many people. Rain Today’s e-book 10 Content Marketing Success Stories ($97) shows how service firms can generate more visibility, more leads, and more business by offering useful content. Sending out a newsletter using third-party content. Instead of investing in ad space, you invest in creating content, experiences, gathering points, and communities where people who need help can find it. …….You Buying Advertising. Bugging Sales Prospects. New Leads. MORE >> -
SALES LEAD DYNAMICS | TUESDAY, MAY 18, 2010  Eat Your Peas. Keep on Blogging.
Joe Pulizzi of The Content Marketing Revolution talks about the benefits of blogging in a recent post, “ 37 Reasons to Blog.” For many of us blogging is like eating peas. We know we should do it, but we’d rather eat the beef i.e. do what we enjoy or what seems urgent at the moment. blog can be a powerful marketing tool. But it requires a commitment to post consistently. That’s where the “eat your peas” part comes in. I won’t cite all 37 reasons, but I’ve categorized them and excerpted (verbatim) nine reasons below. Position Yourself as an Expert. Think about that.”. Act like one.”. MORE >>
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