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| Page 1 of 2 | Previous | Next | MARKETING EDGE JANUARY 3, 2008 Marketing Edge About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? REI is all about outdoors — take us there. | MARKETING EDGE NOVEMBER 3, 2010 Restaurants are Social by Nature In the case of restaurants, they all care that diners tweet their breakfast, lunch, and dinner to their hearts content. Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” In the case of restaurants, they all care that diners tweet their. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” | | | | | | | MARKETING EDGE FEBRUARY 28, 2010 San Diego Chargers Do Social Media Right Huge amount of content under a variety of licenses and parameters. Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. The Chargers do like to get social with: Tumblr. Flickr. Twitter. Facebook. Forums. | MARKETING EDGE DECEMBER 20, 2011 Keys to Integrating Content That Motivates Audiences Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital marketing, online or off. Content marketing corporate marketing marketing video Hubspot Integrated Marketing lead generation Pistachio social marketingHitting on a single topic in marketing, social media and business communications. | MARKETING EDGE MARCH 18, 2010 An Experiment in Brand Journalism growth, “because it is carried with the user at most times, is ideally placed to capture information at its source, and is a key enabled of user-generated content and social web interaction. I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. The mobile device is central to social web 2.0 Web In My Pocket. | MARKETING EDGE NOVEMBER 6, 2012 Stop the “Effortless” Bull About Social Content I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. Content Marketing Social MediaIt’s. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. | | | | | | | | | -
MARKETING EDGE | SUNDAY, SEPTEMBER 9, 2012 Insta Image For Connecting Business and Consumers Food presentations Travel and interesting places Community and customer created content Tim Landis highlights how Nike has built a following of nearly 500,000 on Instagram as it features athletes pro and amateur using its products. Content Marketing content marketing image content Instagram nike photo content visual webThe image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Quick and to the point. MORE >> -
MARKETING EDGE | SUNDAY, SEPTEMBER 16, 2012 Video Tips For Trade Shows and Conferences Challenge Your Answers Content Marketing Uncategorized lead follow-up lead generation trade show marketing trade shows video video marketingYou make a substantial investment to exhibit or event just attend trade shows and conferences. Here’s a way to maximize your return on investment (ROI) from trade shows and conferences. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. MORE >> -
MARKETING EDGE | MONDAY, FEBRUARY 8, 2010 One Way to the New Mass Market Now the bad news, the path to reach them is through 1 percent of the people that participate on-line in social media – content creators, commenters, and communities. Time 18:10. Alleluia the Mass Market is alive and well, we have rediscovered the masses. This is good news for all those companies that watched their mass market target disperse like cockroaches when you turn on the lights. As a listener and reader of the Marketing Edge podcast and blog use the promo code NCFPPP to receive a $200 savings if you register by March 12. Huba is on the money with this metaphor. MORE >> -
MARKETING EDGE | THURSDAY, AUGUST 4, 2011 Is This What Social Media is Supposed To Be? It was a night that recognized one of hundreds of groups that contribute content in social. We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be. It was a night that recognized one of hundreds of groups. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be. MORE >> -
MARKETING EDGE | FRIDAY, FEBRUARY 5, 2010 The Attraction of Third Tribe Marketing Their views about how communities are formed, how new tools are helping companies become social and not just use social tactics, and how value is established in a world with instant access to information and millions of content contributors instead of dozens of information gate keepers. This is not a plug or some third party affiliate cheer. I’m not one for the making money on the Internet crowd because those that scream that the loudest are old century thinkers in a new century world. Boo Hiss. also became a member because some of these ideas may have application to clients. MORE >>
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