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Stop the “Effortless” Bull About Social Content

Marketing Edge

I’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. Content Marketing Social MediaIt’s. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Marketing Tips for 2014

Marketing Edge

Content Marketing Social Media 2014 marketing trends marketing social marketing I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. So pardon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

An Experiment in Brand Journalism

Marketing Edge

growth, “because it is carried with the user at most times, is ideally placed to capture information at its source, and is a key enabled of user-generated content and social web interaction.&# The report also predicts that the mobile web market will reach $19 billion by 2014. I am fortunate to have had Verizon Wireless, a regional client, to also be interested in supporting this coverage.

What Will Change Social Media in 2012

Marketing Edge

The one constant included in the majority of them is the importance of content. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Now now, everyone and their brother. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless.

Buzz 16

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Insta Image For Connecting Business and Consumers

Marketing Edge

Food presentations Travel and interesting places Community and customer created content Tim Landis highlights how Nike has built a following of nearly 500,000 on Instagram as it features athletes pro and amateur using its products. Content Marketing content marketing image content Instagram nike photo content visual webThe image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Quick and to the point.

Video Tips For Trade Shows and Conferences

Marketing Edge

Challenge Your Answers Content Marketing Uncategorized lead follow-up lead generation trade show marketing trade shows video video marketingYou make a substantial investment to exhibit or event just attend trade shows and conferences. Here’s a way to maximize your return on investment (ROI) from trade shows and conferences. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Is This What Social Media is Supposed To Be?

Marketing Edge

It was a night that recognized one of hundreds of groups that contribute content in social. We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be. It was a night that recognized one of hundreds of groups. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. We, and I say we because social isn’t anything without we. We tried something last night that felt like what social media is supposed to be.

How To Eliminate Voice Over Narration in Video Storytelling

Marketing Edge

Home content marketing interviewing reportingHow to interview techniques that lead to great soundbites. Read More. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Don’t Be A Dummy About Viral Videos

Marketing Edge

Sales video Think About This video content video content marketing viral videoA classic icon can be a catalyst for viral videos today.   The icon comes Read More. The post Don’t Be A Dummy About Viral Videos appeared first on Give It A Think. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Furniture Industry A Great Social Media Case Study

Marketing Edge

I’ve spent about a year getting to know the furniture industry as part of my work in content marketing. Content Marketing Social Media furniture sales HPMKT interior design It is a fascinating industry that has gone through significant change in the last 30. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Show & Tell

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Sales video Video Production content marketing storytelling video content marketingAn example of using video to tell a story. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Getting Most From Brand Journalism

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Content Marketing Strategy brand journalism Brand Journalism can help a company escape the shackles of typical marketing by being a part of the bigger picture. Finding ways to talk about the issues surrounding an industry that a company serves. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Keys to Integrating Content That Motivates Audiences

Marketing Edge

Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Time 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital marketing, online or off. Blog Post Content marketing corporate marketing marketing video Hubspot Integrated Marketing lead generation Pistachio social marketingQuick and to the point. This clip can be on YouTube, included [.]

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

This led to a larger conversation about content, because I believe content is a prerequisite to participating in social spaces. It may well reveal gaps in your content that your audiences could be obtaining from other sources, which will beg the question, Why am I paying these association dues? check the video of a mechanic working on a car.). The audience was [.].

Do They Teach This is Marketing School?

Marketing Edge

Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. It’s a classic a case of hip-notic marketing. Brilliant! It’s a classic a case of hip-notic marketing.

Inside HP Software Social Media

Marketing Edge

The number of Fortune 500 integrating social media, blogging, Twitter or YouTube content for starters has increased in the last year. Time 21:13. Corporate America is getting comfortable with social media. Burson Marsteller did a survey of social media use among the Fortune Global 100 checking to see who had accounts on the top few social platforms.

San Diego Chargers Do Social Media Right

Marketing Edge

Huge amount of content under a variety of licenses and parameters. Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. The Chargers do like to get social with: Tumblr. Flickr. Twitter. Facebook. Forums.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

What Will Change Social Media in 2012

Marketing Edge

The one constant included in the majority of them is the importance of content. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Now now, everyone and their brother has. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless.

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

Companies, especially content providers look at the marginal costs to produce podcasts given that the content has already been produced. Content that is produced as audio in its original form is cost effective and can be posted in plenty of places on the social web. I’ve been a fan of the medium of audio for a long time. Time 21:22. Here is some simple math. Yes including me.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

An example of support - my blog editorial content is about kids and learning. I am able to focus on kids and learning because Mattel gives me a portion of what I need to pay my mortgage every month. I don’t say good or bad things about Mattel based on their check. just focus on my editorial content and my readers. Clearly something I’d label AD (advertisement). Thomas.

16,000 Ways to Mess With Twitter

Marketing Edge

In the video, Bill Crobsy, the founder of the Twitter Traffic Machine system, is thrilled about two qualities of his system, 1) it gets 16,000 targeted people to follow you in 90 days and 2) at any time it can get two percent of them to click on a link to content that is automatically generated. The outcome of all these numbers is companies will pay you to drive traffic to their content.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You

Marketing Edge

Package your content in those formats, meaning, produce a series of soundbites that can be used in a podcast, create a video (preferably not talking heads) that enhances the storyline, post a powerpoint on Slideshare with pretty charts and graphs, better yet, also have those single images available on a newspage or blog post for easy linking. Let’s connect some dots. will respond favorably.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Both have more in common than you might think.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? He doesn’t even like the words social media!

Twitter CRM Embraced by MyTweeple.com

Marketing Edge

The ability to focus on certain individuals among those you are following and who are following you is critical to deliver content that is of value to that segment of your [.]. Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships. The ability to focus on. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Restaurants are Social by Nature

Marketing Edge

Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” In the case of restaurants, they all care that diners tweet their breakfast, lunch, and dinner to their hearts content. Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” In the case of restaurants, they all care that diners tweet their. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Keeping a social network rolling, America’s RV community

Marketing Edge

What are the some of the elements of a successful social network, 1) similar interests. 2) some what complex or shall I say comprehensive information topics which stimulate knowledge sharing and interaction. 3) individual experiences that provide value to the greater group. 4) ample amount of potential user generated content. OK, I'll admit it, I'm a freak for RVs.

Five Ways Social Media Will Generate More Leads

Marketing Edge

Content that is valued by the audience (beyond the headline, content does matter). 2. Effective digital assets developed for sales process (A video and audio library of relevant content used by sales and in conjunction with blog posts, Twitter commentary, and community comments.). Are marketers and corporate communications treating their content as if they were publisher? Some might call this content marketing. Tags: corporate marketing marketing social media Content marketing Integrated Marketing social lead generation Time 26:57.

Will Social Media Imbalance Cause Us To Eat Our Young?

Marketing Edge

The lighting was poor in this interview, but the content timely and perhaps a [.]. I caught up with the director of the Pew Internet and American Life Project Lee Rainie after his presentation at the University of Minnesota Social Networks Research and Creative Collaborative. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. caught up with the director of the Pew Internet and American Life Project Lee Rainie after his presentation at the University of Minnesota Social Networks Research and Creative Collaborative.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

SxSw What’s it Good For?

Marketing Edge

It’s an ecosystem that supports quality content in all types of niches. No they don’t do wine pourings, but they, as does Gary, command the attention and respect of their audience because of their passion for their content. because the rules of success are the same, good quality content, presentation, and yes, timing and luck factor into success today just as much as they did in the industrial age. content celebrities morph into the hierarchal, gatekeeper, celebrity maker, structure of the previous century. South by Southwest a place to see and be seen for sure.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? That’s not very green. Nice post!

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

And if they lost, their decisions would still be the ingredients of our content. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl, ads are eagerly awaited, a rarity surely in the world of advertising. learned more about social media by watching the game. The game was a reflection of the crossroads at which corporate communications and marketing stand today. That’s right talk.

The Attraction of Third Tribe Marketing

Marketing Edge

Their views about how communities are formed, how new tools are helping companies become social and not just use social tactics, and how value is established in a world with instant access to information and millions of content contributors instead of dozens of information gate keepers. This is not a plug or some third party affiliate cheer. I’m not one for the making money on the Internet crowd because those that scream that the loudest are old century thinkers in a new century world. Boo Hiss. also became a member because some of these ideas may have application to clients.

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%