Over time, the company increases sales and as sales increase, it hires someone fulltime to develop marketing campaigns and write content and use social media tools more effectively. Tags: B2B Marketing B2B Web Content “Our customers already know who we are.&#. This is a line I’ve heard since starting my business 12 years ago this month. The reasons for the statement vary with the company and the product / service offered: “Our known universe of customers is small. They all know us and we know them.&#. “We’re a big company with a big name.&#. Every. MORE >>

According to Search Engine Land , these methods include paid links (sites that pay for links from other sites), and content farms (sites that have “ shallow or low quality content “) to use Google’s words. For months now, SEOers and content marketers have been complaining about Google’s search results. Top results for searches often include crap content from sites like Ezine Articles (a site that got penalized by Google in its crackdown — and about time, too), scraper sites and spam blogs. Create the content (the hard part). MORE >>

B2B Content Marketing Tips B2B Web Design Tips B2B Web Marketing iPad friendly WebsitesTweet I needed to reprogram my thermostat, so I carried my iPad over to it and looked up the product name in order to find the manual online. The company’s Website looked good on my iPad but for some reason I couldn’t access the drop down menus, nor could I find a sitemap link on the home page. had to boot up my Mac to navigate the site. If I hadn’t needed the manual, I would have ditched this company and its site seconds after encountering it on my iPad. justsayin. Ditto for email. MORE >>

It’s what has motivated me to provide quality, targeted content — but that’s another post!). have written and Tweeted about Eloqua’s content in the past because I think they produce content that’s relevant and helpful to marketers. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. So how do you win the ear of influential bloggers in your market? What methods have you tried to win the attention of bloggers? MORE >>

Tip #3: Write original content using your own expertise. Of course, the post itself contained original content that educated buyers about the topic — and oh yeah, it just so happened the client’s product helped solve the problem of cooling down a warehouse. ” You cannot get high value original content like this by buying it from “automated” services that churn it out by the truckload. This is one of my favorite strategies for creating blog and e-newsletter content. And four, it’s original content that Google loves. MORE >>