Ideas For Content Marketing
APRIL 11, 2013
High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Build a Knowledge Base - create a more content driven FAQ section. Host a Webinar - webinar content can be promoted in several channels. Create an Infographic - summarize long blocks of content on your website and make them visually appealing. View Original Article
Nurturing Leads with a Business Blog
MAY 16, 2013
Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. Blog About Topics Sourced From Your Sales Team Your sales team will have great ideas for content that can specifically help them close those leads as customers. Enable Salespeople With Top Blog Content Make sure your salespeople know about all the great content assets they have at their fingertips. Weave subtle product mentions into your blog content when appropriate.
INFOGRAPHIC: What You Should Know about Content Marketing
MAY 15, 2013
From Edge Media, here''s an infographic that covers every aspect of content marketing including: What is content marketing? What makes good content? What are the benefits of content? Content market vs. advertising. Myths about content marketing. View Original Article
INFOGRAPHIC: Online Marketing Content
MARCH 11, 2013
From Content Crossroads, here's an infographic that looks at the past, present and future of content marketing, in terms of form, channels and strategies. View Original Article
Content Marketing Lessons
MAY 30, 2013
The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Content marketing is the great equalizer." There is no silver bullet."
Using Apple's Marketing Techniques
MARCH 10, 2011
Deliver content that educates in interesting ways. great design enhances the content experience of your readers. How to use it: If you want to write as carefully and thoughtfully as Apple, you probably need to spend much more time writing your content to get it really well-crafted. What makes Apple so special? A big part of it is how they market their products.
Does your company's Web presence differentiate your company from the competition?
MAY 28, 2014
The key to effective blogging, therefore, is value added content and a frequent Web blogging presence. An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool. This will undoubtedly bring traffic and new sales prospects but it is only part of the solution.
Content Marketing Misconceptions
JUNE 6, 2013
Jeff Bullas says that the concept of content marketing is still evolving. While marketers try to perfect concept, there are some false ideas about content marketing that can stand in the way of success. Content Marketing Is a New Concept” Content marketing existed long before the Internet (e.g. Content Marketing Is Digital" Non-digital content marketing strategies include: conferences, lectures, seminars, workshops, articles in industry magazines, industry reports and customer newspapers. Here are twelve of those misconceptions. View Original Article
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
Webinar: How to Increase Content Marketing Production by 300%
JUNE 25, 2013
Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. well-crafted content strategy and implementation can perhaps be more valuable to your business than any other marketing tactic.
INFOGRAPHIC: Digital Marketing Explained
NOVEMBER 30, 2012
From Pixaal, here's an infographic that gives an overview of digital marketing, including SEO, content marketing, search engine marketing, social media marketing and email marketing. View Original Article
Avoiding Blogging Pitfalls
MAY 31, 2011
Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. Reasonable advertising that doesn't distract from the content is acceptable. Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Make it easy for them to get what they need.
HubSpot Reveals New Tools to Accelerate Sales
SEPTEMBER 16, 2014
Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. An Insiders Look at HubSpot’s New CRM Tools. Recording optional.).
SEO Tips for Small Budgets
FEBRUARY 16, 2011
Logos and Content - If you aren't a graphic designer, invest in a customized logo. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Tracking - $20/month is reasonable. Analytics Tools - Google Analytics is free. View Original Article
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
VIDEO: Future of Advertising
JUNE 26, 2012
According to Story Worldwide, it's a lot like content marketing. What is the future of advertising? In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story. Watch on YouTube
INFOGRAPHIC: Content Marketing vs. Traditional Advertising
FEBRUARY 20, 2013
From Marketo, here's an infographic that shows the advantages of content marketing and how it is competing with traditional advertising. View Original Article
Social Media Trends for 2013
FEBRUARY 7, 2013
Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts. In 2013, we will see more content marketing tools. Search and content will be increasingly integrated and intertwined. Social and Mobile" As more people find and consume information on tablets and smartphones, content for the social mobile web becomes paramount.
SLIDESHOW: Clickable Calls-to-Action Tips
APRIL 18, 2013
Use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs. Use personalization and dynamic content. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. From the Hubspot blog, here''s a slideshow about CTA best practices. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold.
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
Creating Relevant Content
OCTOBER 18, 2012
Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Establish a production process." To avoid getting stuck on logistics, figure out who will produce content, set deadlines, and create a review process that potentially includes editors, SEO and legal experts. That content can be repurposed into multiple forms and multiple channels. Surveys.
Why Implementing a Good Content Strategy is Good for Business
AUGUST 13, 2012
Think of a content strategy like a map to your destination or goal. content strategy does several things to ensure that you are positioning your company and yourself for success. First, it establishes your commitment to providing your users with fresh content. It also helps you focus on your key strategy and message, which will guide you to write content that is meaningful and supports your objectives and overall goals. Fresh, meaningful, and consistent content is content that many will find worth sharing. How often are you updating your content?
INFOGRAPHIC: Incorporating Visual Elements into Content Marketing
DECEMBER 31, 2012
Therefore, captivating a viewer with visual content will become an important part of content marketing. From Marketo, here's an infographic about how to build a solid content marketing campaign with visual elements. Social media has forced us to learn to digest information faster and sometimes even at a glance. View Original Article
SLIDESHOW: Understanding Social Media's Visual Revolution
MARCH 28, 2013
MarketingProfs has a presentation offering insights into the power of visual content marketing for brands. The best content, visual and otherwise, is content worth sharing. Be a Content Brand not a brand with content. Brands are becoming more visual as storytelling becomes more and more part of marketing. Five Considerations for Brands Telling Their Visual Story. Brands have an unprecedented opportunity. Brands have an imperative to engage. Show how your product lives in the world. View Original Article
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
A Visual Reminder from Matt Cutts That Body Content Matters
MAY 7, 2014
Below is a short video from Matt Cutts at Google talking about the importance of body content. However, as discussed in the video if the body content doesn''t match the head, then Google is not likely to show your content. Many SEOs, especially in the "old days" put most of their emphasis on the "Head" of the document such as: Meta description. Meta keywords. Page titles.
First Inbound Marketing.Now Inbound Selling?
SEPTEMBER 24, 2013
Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. Unless you are a HubSpot lead or customer, in which case you are plenty familiar. But now there is a new concept called Inbound Selling starting to emerge. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic.
INFOGRAPHIC: Social Media Marketing Trends for 2013
DECEMBER 3, 2012
Discounts and giveaways will incentivize social sharing of branding content. Media spend shifts from display to paid and sponsored content. From Twin Engine, here's an infographic with thirteen trends in social media marketing that should manifest in the next year. Trends. Social Media Marketing gains impact as key marketing tactic. Marketing turns upside down. Social influence moves beyond ‘like’ to incentive driven recommendations. Marketing grows enterprise wide and can no longer sustain being a ‘department’. Social channels integrate and align. View Original Article
INFOGRAPHIC: How to Increase Pageviews
OCTOBER 29, 2012
Post Good Content Frequently. Use Tools for Content Curation. From Bit Rebels, here's an infographic with tips on how to get more blog posts seen by more people. Make Your Posts Sharable. Accept Guest Writers. Search Engine Optimization (SEO). Edit & Proofread Every Word before It's Published. Link Building. Email Marketing the Right Way. Break-up a Long Post. Use Social Media Creatively. View Original Article
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.
Making the Most of Content Marketing Efforts
AUGUST 18, 2011
Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting. Add links to your content when you publish comments on blogs. Put content links in your ads. Link to your content on your business card. Link to your content in your email newsletter. Link to your content on your sales receipt.
SLIDESHOW: Awesome Marketing Quotes
JUNE 13, 2013
Make the customer the hero of your story." - Ann Handley, Chief Content Officer, Marketing Profs. Hubspot has a presentation in which they''ve compliled 101 of their favorite quotes about the inbound marketing industry. Here are their 5 favorites: "Success is making those who believed in you look brilliant." - Dharmesh Shah, CTO & Co-founder, HubSpot. Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process." - Nancy Duarte, President & CEO, Duarte Design.
B2B Content Marketing Statistics
DECEMBER 13, 2012
The Content Marketing Institute and MarketingProfs have produced the report, "B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends". B2B marketers use an average of 12 content marketing tactics. B2B Content Marketing Tactics in Use. 87% of B2B content marketers use social media. 38% of B2B content marketers use infographics. Here are some highlights.
The Seven Deadly Sins of Social Media Strategy
MARCH 14, 2011
Sloth Earn fans by creating engaging content and promotions. Mix conversation with promotion and content. Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Kevin Dugan offers some tips on how to avoid the "“seven deadly sins” of social media: Envy Trying to mimic the social media programs of other brands isn't beneficial. Be prepared to keep your audience's attention. Wrath Don't engage in snarkiness.
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
INFOGRAPHIC: Elements of Inbound Marketing
JANUARY 16, 2013
Inbound marketing refers to the idea of earning the attention of potential prospects and drawing them to you website with valuable content. From AXZM, here's an infographic that explains what they see as the five essential elements of inbound marketing: email, SEO, social media, content and design. View Original Article
INFOGRAPHIC: B2B Lead Generation
NOVEMBER 12, 2012
From Unbounce and Socialmouths, here's an infographic that covers the fundamentals of online marketing, including: Content Creation. Optimization of Lead Generation Pages. Marketing after the Conversion. Mobile Marketing. Lead Nurturing. View Original Article
Statistics That Indicate the Future of Marketing
AUGUST 28, 2012
Personalization, Relevancy and Dynamic Content Stats. 62% of adults under 34 are willing to share their location to get more relevant content. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. View Original Article
INFOGRAPHIC: Content Marketing in a Social, Mobile World
FEBRUARY 6, 2013
Marketers use content marketing to drive awareness, generate leads, and convert sales. From Brightcove, here's an infographic on how to effectively use content marketing in an increasingly mobile and socially networked world. View Original Article
Study: How Much of Your Content Marketing Is Effective?
Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%