Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Creating the Content of Your Audience’s Dreams.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Valasys

MARCH 12, 2020

Integration of Market Basket Analysis in B2B marketing implies unleashing the power of predictive sales for allowing the organizations to grow & sustain admits the ever-increasing completion & evolving trends in the market. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

DemandBase

OCTOBER 10, 2018

I agree that slight gains in key marketing metrics can be achieved through activities like a website refresh, renewed emphasis on content marketing or a data clean-up project. However, these marketers (surprise, surprise) are typically relying on a very marketing-centric approach. But there’s more to the story.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Hinge Marketing

FEBRUARY 9, 2017

Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective. What is Return on Marketing Investment, Anyway? Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. First, let’s start with a definition.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 1, 2019

The latest changes in the LinkedIn algorithm have impacted the “best time” for the posts to be published on the platform, frequency of the posts, as well as the best practices for optimizing the Content Marketing Score (which now needs to assimilate video marketing capabilities).

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

JULY 29, 2019

Writing blog posts after researching the most common keywords being searched for by the prospects during their buying cycles helps the marketers in evoking positive emotions such as trust in the minds of customers. Blog post ideas, newsletter or e-book ideas, ideas for courses or whitepapers—we need them all.”.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

ClearVoice

JULY 27, 2023

That’s why we connect freelancers with growing brands who need talent like you to power their content marketing and media channels. We want to help connect you with vetted clients who value improving the quality of the content we all consume every day. You don’t have time for that.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Valasys

SEPTEMBER 16, 2019

Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Content Marketing Institute

NOVEMBER 16, 2017

That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal. “If Katrina spoke on the importance of data science and why data scientists need to be marketers’ new best friends at Intelligent Content Conference (see that talk here ) and Content Marketing World (see that talk here ).

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

ClearVoice

APRIL 17, 2019

Get a better idea of the cost for your content plans. See how ClearVoice can help you power your content marketing and expand your team’s capabilities. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? “Better Voices, Better Content” — ClearVoice.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Valasys

SEPTEMBER 10, 2019

Driving positive Word of Mouth Marketing requires executing the cores of marketing correctly which includes optimizing the endeavors such as Inbound Marketing, Social Media Marketing , Content Marketing , Omnichannel Reputation Management & Product Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

JULY 27, 2011

Qualified lead volumes, how good is marketing at sustaining interest and engagement? Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? If you are not converting names to prospects, you should probably test subject lines, or content offers.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Marketing Insider Group

JANUARY 26, 2021

Do your best to prioritize marketing tactics based on an unbiased review of their performance each quarter. Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t.

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

ClickZ

FEBRUARY 24, 2020

After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Valasys

SEPTEMBER 4, 2019

However, depending on the audience base that a company has, the most engaging content can vary from videos to links to statuses, to even photos. Analyzing the preferred content type helps in Conversion Rate Optimization (CRO) by engaging the audiences better.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 25, 2019

Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. Syndication is about accentuating your content marketing strategies. Marketers can benefit from both free as well as paid content syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

ROMI 104

ROMI Paid Search Agency Opt-out Budget Programs 104

Valasys

NOVEMBER 22, 2019

Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” On content marketing: 1. Content Marketing Institute, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

AUGUST 6, 2019

SEO has evolved as a strategy beyond search engine optimization to incorporate all the latest trends of digitization, with which it now has inter-disciplinary connotation and so remains the case with content marketing & other important sub-sets of advertising. Below are the few tips to abide by for improving SEO: 6.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Convince & Convert

SEPTEMBER 21, 2010

Papadimitriou [link] Social Media Monitoring Tools – How to Pick The Right One [link] Romy Neufeld RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – [link] #socialmedia #monitoring [link] Romy Neufeld RT @clab: RT @ennome Social Media Monitoring Tools: How to Pick The Right One – [link] #socialmedia #monitoring (..)

Social Media 157

Social Media Media Paid Content Work Management 157

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. Ways Content Personalization Benefits B2B Marketers. Read more: 5 Ways Artificial Intelligence Scales up B2B Sales & Marketing.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 28, 2019

As audiences prefer human interactions over online interaction, event marketing helps a brand in optimizing their sales revenues & also allows them to establish stronger brand resonance. That’s the backbone to a really successful event.”.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

APRIL 3, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels. ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices. Designing data-driven infrastructures: .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Navigate the Channel

JUNE 7, 2023

Even though some consider traffic a vanity metric, it’s a core reason why B2B marketers use content marketing. It remains a top metric to evaluate content performance, according to SEMrush. # But Google, and other research, show that underestimating B2B brand marketing is a short-sighted mistake.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Anteriad

APRIL 25, 2023

Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content marketing is important because it can attract Influencers and lead to shares, which boosts potential traffic and customers.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. Content marketing is important because it can attract Influencers and lead to shares, which boosts potential traffic and customers.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

OCTOBER 29, 2019

The pieces of content should be entertaining & should strike the emotional cord of the audiences & should excite & entice them enough to expedite the purchase decision. Engage in Video Content Marketing : According to Outbrain, 87% of online marketers use video content.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49