Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Quick Jump Links.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Jasper Writing long-form content, like landing pages or blog posts. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 340

Top of Funnel ROI Lead Scoring Lead Ranking 340

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Optimization.

Marketing Automation Services 313

Marketing Automation Services Marketing Budget Paid Search Agency Service 313

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. This post explores how AI can assist with content creation. What Exactly Is AI for Content?

Marketing AI 315

Marketing AI Curation Content SERP 315

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Share Your Content. But what is domain authority? How is it measured? Quick Takeaways.

Domain 326

Domain Lead Scoring Lead Ranking SERP 326

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Marketing Insider Group

JULY 24, 2023

SERP Similarity Clustering And then there’s SERP similarity clustering. This method involves comparing the search engine results pages (SERPs) for different keywords, and grouping them based on how similar the results are. It uses machine learning algorithms to analyze SERP data and group related keywords together.

Keywords 218

Keywords SERP Eye-Tracking SEO 218

Hubspot

OCTOBER 13, 2020

That’s where Alex stepped in and built a “SERP tracker” — a tool that calculated the percentage of search results for any given query that mentions a brand, product, or service. In the meantime, you can geek out on this generic R script for the SERP tracker that Alex wrote about on his blog. Big publishers such as Forbes, Inc.,

SERP 66

SERP Lead Scoring Lead Ranking Enterprise Management 66

Scoop.it

FEBRUARY 9, 2023

Now, this is not just about content like blogs, it’s also about all online and even offline content pertaining to your brand, social media, email, video content, and more. What is artificial intelligence in content marketing? What are the benefits of AI in content marketing?

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Marketing Insider Group

APRIL 10, 2023

Sync Up Your PPC and Organic Content Marketing Campaigns Why should PPC ecommerce marketers consider content organic marketing at all? A Marketing Insider Group report finds that organic SEO content generates eight times the traffic of paid media and organic social media combined.

PPC 274

PPC Paid Content eCommerce Allocation 274

Navigate the Channel

JUNE 19, 2023

Most humans are curious, too, so using the curiosity gap can help bring readers to your content. The curiosity gap, a theory and practice that teases readers with a hint of what’s to come without giving anything away, was coined and used effectively by media startup Upworthy. Help them out by making your content visible on the web.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. People Get their News from Social Media.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Content Marketing. Social Media. Video Source: Adam Enfroy 7.

B2B Marketing 304

B2B Marketing B2B Buyer Personas Mobile Advertising 304

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Top Rank Marketing

MAY 15, 2024

In 2023, the top-ranked result of a SERP in Google generated 39.8% Backlinko ) How to check your website’s SEO rankings You can manually check your website’s SEO rankings but, as TopRank Marketing’s associate content director Nick Nelson wrote recently, this is a bit like “using an eyedropper to drain a swimming pool.”

Lead Scoring 85

Lead Scoring Lead Ranking SEO SERP 85

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Here’s why setting specific goals is paramount: 1.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Contently

APRIL 4, 2019

Many media companies still capitalize on knee-jerk emotions and reactionary op-eds. I’m still hoping some of my hot takes from 2014 will fade into the abyss of SERP #4. Hot takes (and bad takes) are just a symptom of a broken media system. Remember, content should either make your audience’s life or jobs better.

Content Marketing 167

Content Marketing Opinions Paid Search Agency Content 167

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. That’s where technical SEO comes in.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. You can feature these on your website or social media platforms.

SEO 228

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 228

Contently

FEBRUARY 14, 2023

To understand how intent optimizes for SEO , you must first understand that SEO ensures your content includes the right keywords, multimedia, and other components, so the link to your content shows up in search engines and their algorithms rank your content higher on the search engine result page (SERP). Stay informed!

Intent 217

Intent Optimization Google SERP 217

Marketing Insider Group

FEBRUARY 27, 2023

Can you imagine seeing your content rank on Page 1 of SERPs? A marketing workshop can help you implement a content marketing strategy that turns that dream into a reality. Sharing impactful content makes it more likely to be shared, raising your chances of reaching new prospects on social channels.

Lead Ranking 242

Lead Ranking Planning B2B Thought Leadership Lead Scoring 242

Scoop.it

MARCH 2, 2023

What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Why Should Brands Bother With Content Marketing? Social media content 3.43

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Conductor

MARCH 17, 2022

Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. In this article, we’ll identify the best metrics you can use to measure content marketing ROI and prove the value of SEO to your organization.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines. Key Takeaways.

Copywriting 263

Copywriting Click Rate Urgency Marketing Lead Scoring 263

Contently

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). But the problem (probably) isn’t the writing. Yes, we may get lucky. So, go back to basics.

SEO 78

SEO Ideal Customer Profiles SERP Content 78

Contently

MARCH 30, 2023

They want a high rank on high-volume search engine results pages (SERPs), but they’re late to the game and don’t have anything unique to say. As a result, they produce a lot of general and generic content for SEO that doesn’t move the needle. The problem isn’t (usually) the writing. Sounds great, right?

SEO 198

SEO SERP Content Keywords 198

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Contently

MAY 11, 2024

Local SEO Content Strategy: Designing for Success When analyzing content for local SEO, Google’s algorithm takes factors like relevance, distance, and prominence into account. For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Brandpoint

MARCH 26, 2020

It’s the ad that comes across your social media feed. This comes as no surprise to folks in media relations. Big political years overtake the media, both paid and earned. However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. So, how does content marketing fit into all of this? Content marketing is key to organic SEO. Use the SERP, Young Skywalker.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

ClearVoice

JUNE 27, 2022

Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. Enhanced visibility in SERPs. The role of content in SEO and SEM.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52