Oktopost

JUNE 16, 2020

14 of the Best B2B Marketing Dad Jokes: What is a pirates favorite piece of B2B marketing content? It’s at the top of the Maple SERP. Duplicate content. My marketer friend quit her job to start a bakery. Long-tail keywords! Long-tail keywords who?) A webinarrrrrrr! Knock, knock!

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Create XML sitemaps, use formatting and correct url structure to help search engines quickly glean and index content.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. During the initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide you with buyer intent insights.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

ClearVoice

APRIL 12, 2022

Research your competitors and notice how their content ranks on search engine results pages (SERPs). Does the content include lots of embedded social media content? Check out these articles from the ClearVoice blog on creating these types of content: Guide to Making a Feature Length Listicle.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

The Lead Agency

JUNE 20, 2019

Keywords are important because they’re the crucial factor that connects what people are searching for with the content that you’re providing to fill that need. With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS).

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Directive Agency

APRIL 15, 2022

Professional content marketer” and “professional ghostwriter,” however, are high-intent and may help me attract clients. You can see the individual queries that are triggering your site to show up in the SERPs. Further Optimizing Pages with Long-Tail Keywords. Those would be worth optimizing for. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Lead Ranking 102

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 102

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Higher rankings in SERPs. Use a mix of methodologies, pinpoint the best content on that topic, and keywords from other sites.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. You have another resource to share, which can also include proper keywords so it ranks higher on the SERP.

SEO 85

SEO Top of Funnel SERP Content 85

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Convince & Convert

JUNE 6, 2013

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). You begin with an idea for your content, which of course, should track to your marketing objectives. I’m an online marketer, a specialist in content marketing strategy and writing.

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

seo.co

DECEMBER 19, 2021

And that means it’ll rank higher in the search engine results pages (SERPs). Now, don’t get me wrong; LSI isn’t the only determining factor of how your content ranks in the SERPs. Ongoing content is your best chance to optimize for semantic search. How to Adjust Your Content Marketing Strategy.

Optimization 115

Optimization Keywords SERP SEO 115

Anyword

AUGUST 18, 2022

Sure, you can create the best digital marketing strategy, but without nailing at least the SEO basics, it will likely fall flat. SEO helps get the right eyes in front of all the hard work you put into your digital marketing strategy. Is there a strong content marketing plan in place? Optimize New & Existing Content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Marketing Insider Group

MAY 22, 2023

To stand out in the competitive world of marketing, you must continue to apply your own unique experience to your work. 111 ChatGPT Prompts for Digital Marketing As prompt engineering becomes more and more prominent in the world of marketing, it’s important to know how to generate the results you want. Video Marketing 65.

Paid Search Agency 62

Paid Search Agency Work Management Marketing Management Webinar Metrics 62

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Which you choose depends on the purpose of the content you’re creating. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Are you seeking to drive more, less relevant traffic to your site?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Parse.ly

JULY 29, 2021

Table of Contents. Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention. Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

SmartBug Media

FEBRUARY 5, 2020

The type of keyword you target will depend on the type of content you’re creating. Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Valasys

NOVEMBER 27, 2019

Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI. The Title Tag: This is the title of a landing page that features in a big blue link as a page on the Search Engine Result Pages (SERPs).

Landing Pages 66

Landing Pages Practices Optimization SEO 66

seo.co

FEBRUARY 15, 2021

Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. You can check this by looking at the SERPs for the keywords you’re targeting. That makes content development the most important and affordable SEO tactic there is. Upload Content To Your Website. Choose A Domain.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Directive Agency

JULY 7, 2017

B2B content marketing is no walk in the park. In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. “Content is king.”

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Actionable takeaway : Add video schema markup to videos hosted on your website in order to improve the likelihood your videos will appear as a video snippet on SERPs. video schema markup.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. PDFs and other media files. Screaming Frog.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Content Marketing Institute

JANUARY 23, 2018

The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Optinmonster

FEBRUARY 21, 2024

Paid traffic is excellent for boosting new content. People start to share the post on social media, which helps Google to see that your new post is important. Then, Emil emailed the brands that he mentioned in the post, plus any experts who contributed to the post, and those people shared the post on social media.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Valasys

AUGUST 3, 2023

SEMrush: Features: Keyword research, backlink profile analysis, technical SEO audits, SERP position tracking, content marketing tools, PPC campaign optimization, social media posting, client reporting, app center, and more. Here is an extensive list of the best 5 automated SEO tools: 1.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Unbounce

APRIL 10, 2019

Or you could start by giving them a one-click sign-in option where they sign in using their social media accounts. I recommend taking a more strategic approach to distributing your content. This means you will be showing them more relevant content that is also more likely to guide them through the sales funnel.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). These optimizations include various strategies, from content creation to more technical tasks like site architecture and indexing.

eCommerce 52

eCommerce Traffic Organization SEO 52

Optinmonster

APRIL 12, 2024

SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. This includes using relevant keywords, creating quality content, and improving user engagement. If you have a #1 ranking, your web page appears first in SERPs. It relies on SEO strategies to boost rankings.

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

Content Standard

MARCH 7, 2023

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Directive Agency

NOVEMBER 2, 2016

For example, content marketing style tactics like publishing keyword based content or guest blogging to increase traffic. . As a general rule, blended paid and organic search campaigns start off with a heavier emphasis on their Pay Per Click ads with less organic market share via SEO. Ad Group Keywords. Direct CTAs.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Marketing Insider Group

NOVEMBER 27, 2023

Social Media Platform Performance Not all social media platforms are created equal, especially when it comes to engaging with your specific audience. This will help you decide where to focus your social media marketing efforts. In fact, 67% of marketers say video content has become more important in the past year.

Planning 219

Planning Lead Scoring Lead Ranking Paid Search Agency 219

Single Grain

DECEMBER 19, 2023

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. Content Explorer – Find top-performing content in your industry. How to Use This Tool Register for the site and log in to the tool.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Scoop.it

DECEMBER 23, 2021

It’s no surprise that content marketing is a powerful marketing tool that helps businesses achieve their conversions and sales goals. Creating high-quality, engaging content and solving your customers’ pain points is a result-driven strategy that convinces your potential customers to come back for more.

Marketing AI 113

Marketing AI Trends Planning Content Marketing 113

Marketing Insider Group

JANUARY 23, 2023

But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored to satisfy the needs of your target audience. Keep your customers engaged by using proven marketing tools , resources and techniques that also promote growth in revenue.

B2B Thought Leadership 256

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 256

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Sharing the content on social media. Share other content.

Top of Funnel 292

Top of Funnel Paid Search Agency Companies Marketing Automation Services 292