Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint. digital retail sales.

PPC 279

PPC Paid Content eCommerce Allocation 279

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 192

Efficiency Design SME Budget Programs 192

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

Storytelling 55

Storytelling Content Marketing Planning SME 55

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

Content Marketing 132

Content Marketing Content Fulfillment Planning 132

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. But convincing busy product or subject experts to participate in content projects can be a challenge. Build your content on content they are already creating.

SME 40

SME Content Marketing Planning Content 40

Onalytica B2B

DECEMBER 7, 2017

The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. If all that is between you and influencer marketing is knowing where to begin, then read on. 1) Do you know who your relevant influencers are? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Content Marketing Institute

OCTOBER 25, 2022

But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Managing 10 B2B media brands sounds like a daunting task. Here’s how she makes it all work. Continue reading →

SME 84

SME B2B Content Process 84

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. What Is a Marketing Growth Hack?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. But how should your marketing team go about getting other team members to contribute and write content for the company blog? .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

DivvyHQ

FEBRUARY 27, 2020

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Guidelines 117

Guidelines Content Marketing Marketing Management Planning 117

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

Content Marketing 52

Content Marketing Content Fulfillment Planning 52

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

Content Marketing 52

Content Marketing Content Fulfillment Planning 52

ClearVoice

JULY 13, 2022

Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. What is millennial marketing? How to market to millennials. Choose values over value.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Content Standard

MARCH 14, 2019

We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? So how do you test the waters?

Tactics 108

Tactics Branding Brand Identity Planning 108

Animalz blog

NOVEMBER 28, 2023

Just make sure you’re on the Plus plan using its GPT-4 engine.) Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. ChatGPT needs no introduction.

Marketing AI 78

Marketing AI Research Tactics SME 78

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 90

Paper Promotion SME Content 90

DivvyHQ

MARCH 21, 2022

Ok, perhaps this is a bit comical, especially for marketers who never have enough hours in the day. But we, as marketers, aren't always the best at taking a few minutes to look for ways to make our day-to-day more efficient. If you or your marketing team could use a productivity boost, we have some ideas for you!

Product 108

Product Planning Digital Asset Management Efficiency 108

Content4Demand

JANUARY 15, 2021

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. Do you have content in a wide variety of the formats your buyers prefer, or are there new formats you might leverage to reach more of your target audience? Develop Ideation.

SME 66

SME Content Cross-Selling Webinar Metrics 66

DivvyHQ

FEBRUARY 27, 2020

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

DivvyHQ

FEBRUARY 27, 2020

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? But without a solid content plan, it’s almost impossible to be successful in your content efforts. Let’s simplify with eight content planning hacks to streamline your process. You're not alone.

Planning 62

Planning Process Content Buyer's Journey 62

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Creates an Opportunity for Positive PR.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Marketing Insider Group

AUGUST 26, 2015

Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. The result?

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? But without a solid content plan, it’s almost impossible to be successful in your content efforts. Let’s simplify with eight content planning hacks to streamline your process. You're not alone.

Planning 40

Planning Process Content Buyer's Journey 40

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Moz

SEPTEMBER 21, 2020

There isn’t a “best way” to create content, however, for those who aren't strong writers but are strong speakers, transcription will be a powerful way to move at a quicker pace. The step-by-step process Once you write out your content, how do you ensure that people read it? Let’s break down how to get the most out of your content.

SEO 85

SEO Top of Funnel SERP Content 85

Hubspot

JULY 7, 2015

As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Content’s Newest Ally: The Subject Matter Expert. It’s not a stretch to say an SME will offer immense benefits to a content project.

Advertising Agencies 28

Advertising Agencies SME Outreach Planning 28

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. If there is a pre-existing pool of SMEs that you can tap into, GREAT! What are some use cases?

SME 87

SME Content Marketing Planning Paid Search Agency 87

Contently

OCTOBER 26, 2018

It’s a novel way to connect with the C-suite and get them interested in content marketing. Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year. Executives will care more about content. Proving the ROI of content marketing is about the bottom line, sure.

Marketing & Strategy 164

Marketing & Strategy Thought Leadership Marketing Proposals Content 164

DivvyHQ

SEPTEMBER 23, 2022

Your blog is often the centerpiece of your content marketing offering. Google eats up your fresh content and serves it up to hungry audiences. And continual feeding bears more fruit. But sometimes the well of fresh ideas runs dry.

Content 86

Content Google Creativity Content Marketing 86