Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Marketing Automation Work Management 70

BOP Design

DECEMBER 17, 2019

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself. If you don’t have that information this year, make sure you start working on lead attribution going forward.

Work Management 99

Work Management B2B Marketing Paid Search Agency Content Marketing 99

Contently

FEBRUARY 21, 2017

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. If all you’re doing is hitting people up for information, you risk undermining trust and pushing potential readers elsewhere.

Marketing Qualified Leads 102

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 102

Marketing Insider Group

DECEMBER 28, 2020

There are additional tools that snapshot this information if GA seems a bit confusing. Content Marketing Software. The last category is content marketing software. Content marketing is one of the most critical elements of any marketing plan. All the other tools we’ve discussed involve content.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

APRIL 27, 2018

What AI Can Do For Content Marketers. It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. Producing content is just one part of content marketing.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. If you’re a kid, that may be a used gaming system — but if you’re a marketer, you have significantly better options from which to choose. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” I like to combine the art and science of marketing,” she says. We all need some of that.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

SnapApp

MAY 16, 2018

In between creating batch campaigns, working with data enrichment tools, and brainstorming new tutorial videos, there’s barely time to research new ideas to up your game, let alone find other marketing ops folks to swap ideas with. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

In between creating batch campaigns, working with data enrichment tools, and brainstorming new tutorial videos, there’s barely time to research new ideas to up your game, let alone find other marketing ops folks to swap ideas with. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Driving Results.

SEO 133

SEO Content Marketing SERP Case Studies 133

Paul Gillin

APRIL 11, 2014

I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.

Marketo 50

Marketo Social Media Lead Generation Marketing Automation Services 50

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

NuSpark Consulting

AUGUST 23, 2018

To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation. That means you have no way of knowing whether your content is helping your business. You want marketing qualified leads — those in the market for your product or service.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Ambal's Amusings

FEBRUARY 8, 2010

" Rebel Brown's Marketing Prediction for 2010. Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Rebel Brown's Marketing Action for 2010. Content availability will continue to grow – in volume as well as diversity.

Emarketing 100

Emarketing Vendors Content Marketo 100

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Sword and the Script | B2B

APRIL 30, 2024

This statistic has profound implications for how marketing leaders invest budgets to drive growth. He was a co-founder of Marketo (acquired by Adobe) and is currently the CMO for Demandbase – among many other accomplishments. That means 50% are in the market over the course of a (whole) year, or around 13% in any quarter.

Statistics 84

Statistics Work Management B2B Marketing Marketing Management 84

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Biznology

MARCH 7, 2019

Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities. Sirius Decisions , Terminus and Marketo are prime examples. March 20-21, London, Get Stacked – The B2B Marketing Technology Conference.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. Content is the best way to be helpful, relevant, informative, and timely.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. Are you capturing the attention of your intended audience?

B2B Marketing 64

B2B Marketing Top of Funnel Lead Ranking Planning 64

Content Standard

SEPTEMBER 29, 2014

While a marketing department may dedicate more than $100,000 per year to content marketing, the process of tracking, measuring, and evaluating that content can get pretty messy. How do you quantify the business earned through thought-leadership content? Kick-start the Content Measurement by Blogging.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. jonmiller Jon Miller Chief Marketing Officer, Demandbase .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

ClearVoice

FEBRUARY 17, 2019

It also provides searchers with review ratings, images, and information pertaining to exactly what they are looking for. When compared with HubSpot, Marketo, or other marketing automation suites, you’ll realize quickly that SendInBlue is a deal. Reaching your marketing goals just got easier.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. Image via BigStockPhoto.com. Forget funny—try for fun.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

Ambal's Amusings

MAY 27, 2010

Matching Content to the Buying Process is the Determining Factor for Content Development. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Content has a job to do. "Simple Content Creates Quality Leads!"

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, I’d recommend it.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

NOVEMBER 17, 2014

Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. Content Marketing Modern B2B Marketing b2b Consumer'

Content Marketing 48

Content Marketing Planning B2B Thought Leadership Content 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Great stuff!

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Ambal's Amusings

FEBRUARY 10, 2010

Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Velocity-B2B Marketing Twitter DougKessler.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100