Content Marketing Information Marketing Leads Marketo 
Contently
FEBRUARY 21, 2017
Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. If all you’re doing is hitting people up for information, you risk undermining trust and pushing potential readers elsewhere.
ClearVoice
MARCH 8, 2022
When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.
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Ambal's Amusings
MAY 27, 2010
Matching Content to the Buying Process is the Determining Factor for Content Development. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Content has a job to do. "Simple Content Creates Quality Leads!"
Ambal's Amusings
JANUARY 21, 2010
Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.
The Point
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?
Zoominfo
JULY 2, 2020
Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Because without personalized, relevant content, marketing automation falls short. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.
Convince & Convert
FEBRUARY 20, 2015
Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales.
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