Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Online users read 20-28% of your content, and their attention span is short today.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Optinmonster

AUGUST 2, 2023

Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. 91% of businesses use video as a marketing tool in 2023. The highest ever proportion of marketers (96%) continue to value video as an ‘important part’ of their content marketing strategy.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Oktopost

APRIL 20, 2021

Dwell Time. The amount of time a user spends on a website before navigating back to the search results page is their dwell time. The more users can engage with a site’s content, the longer their dwell time will be. Now it can directly impact your placement in Google’s search results. Semantic Search.

SEO 62

SEO Dwell Lead Scoring Lead Ranking 62

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Vidyard

OCTOBER 27, 2019

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. But you don’t have to take their word for it.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Contently

DECEMBER 19, 2018

If you’re concerned with the amount of time users are spending on your site, or you want to measure the quality of the time they’re giving your content, here’s a short list of metrics on the rise that you can evaluate. For example, your audience may spend an average of three minutes with your content.

Top of Funnel 166

Top of Funnel Lead Scoring Lead Ranking Dwell 166

Vidyard

OCTOBER 27, 2019

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. But you don’t have to take their word for it.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Tomorrow People

MARCH 23, 2021

The Attract phase encompasses three essential metrics which marketers will already be very familiar with, form an important basis for any solid set of marketing metrics: cost per lead (CPL), marketing qualified lead (MQL), and sales qualified lead (SQL).

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Content Marketing Institute

AUGUST 20, 2018

Effective how-to content combines the winning elements of the other content formats discussed, which adds up to longer dwell time and a lower bounce rate because they: Are presented as steps in list form. The longer you can keep readers on your page, the more likely they will engage with your content.

Dwell 102

Dwell Click Rate Copywriting Lead Scoring 102

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. Despite this knowledge, it is still critical for B2B marketers to demonstrate how SEO investments improve business results.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Marketing Interactions

MAY 21, 2018

According to the latest email marketing benchmarks by MailChimp, I’m being generous in the example above. It’s hard to inform anything about your content marketing strategy with such low results. Yet, we seem content to continue to send email campaigns with mediocre performance. Don’t Let Your Content Become a Dead End.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? Or should you put them on the back burner and focus on content and link building? Learn what these terms above are, if they even matter to SEO, and how to improve them when writing content. How can you measure dwell time? Dwell time SEO tips.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Only B2B

MARCH 30, 2022

Instead of dwelling on a lost lead, concentrate on the next one and learn as much as you can from your mistakes. Maintaining a consistent outreach strategy assures you don’t miss out on a sale. It is critical to have an optimistic outlook. Practice Patience. SDRs who are successful recognize that nurturing leads takes time.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

seo.co

FEBRUARY 8, 2022

You can also choose to make your content interactive by gamifying it. Gamification increases website dwell time and enhances user stickiness. Radically Alter Your Content Length. Want more information on content marketing? Head over to our comprehensive guide on content marketing or our SEO link building guide.

SEO 98

SEO Content Dwell Advertising Mediums 98

accelerate agency

MAY 9, 2020

They are especially useful for building and directing an effective content marketing strategy. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Content might have to be better and you may need more backlinks. Content tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Don’t dwell on something. Non-Obvious trend: Manipulated outrage.

Curation 109

Curation Content Marketing Proposals Dwell 109

Marketing Interactions

FEBRUARY 15, 2019

For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs. I was sitting in a call with a group of marketers recently, reviewing a go-to-market plan.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Atomic Reach

MARCH 11, 2019

How do you measure your content marketing efforts? One of the biggest challenges in content marketing is measuring the effectiveness of your content marketing. Some questions you might have asked yourself might include the following: Is our content marketing working and helping us achieve our objectives?

Top of Funnel 40

Top of Funnel Dwell Opt-out Content 40

B2B Memes

MARCH 25, 2011

It encourages your readers to dwell on data they would otherwise skim over. So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. A good infographic combines the visual splendor of print with the accessibility and engagement of the Web. Click to enlarge.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

SmartBug Media

AUGUST 28, 2019

Video preference in consumers should be a driving force to start adding video strategy to your content marketing and demand generation efforts. Because video is so engaging, people are likely to spend more time consuming it—which means a longer session and dwell time on your site. Video Attracts Mobile Users.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Biznology

JUNE 13, 2014

Agile Marketing B2B Marketing Content Marketing Internet Marketing Big Data Brand Trust Brand Value Emotional branding knowledge value chain' .” It may seem like a contradiction in that by knowing more about our customers’ habits and behavior (for both B2C and B2B), we should be able to deliver better value.

Brand Identity 80

Brand Identity Branding Dwell Internet Marketing 80

Content Marketing Institute

DECEMBER 18, 2018

While web analytics can show page views, dwell times and usage paths, they won’t reveal issues with the content itself,” he writes. Inside, I interviewed the always fascinating Joe Chernov to get to the bottom of account-based marketing (ABM) and why content marketers should care. Click To Tweet. arrives on site?

Top of Funnel 91

Top of Funnel Account Based Marketing Content Paid Search Agency 91

Marketing Insider Group

OCTOBER 8, 2014

Second, content marketing is emerging as the counter weight to advertising that we hate. Content Marketing. I believe that native ads and content marketing will never be bought 100% programmatically — there are too many nuances to ensuring that content and the publication align. Programmatic.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Atomic Reach

MARCH 15, 2019

When content marketing teams work for companies that sell things, they may create and distribute material internally as well as to the public. When they're using voice search, many people may be out and about while on their phones. That means they likely want short, to-the-point answers and don't intend to do in-depth research.

Intent 105

Intent Top of Funnel Marketing AI Content 105

Marketing Interactions

AUGUST 15, 2021

Pre-sales cycle content. Have they accessed pre-sales content that answers their change management questions and helps them decide to fix the problem? Increase dwell time requirements. 30 seconds is what I usually see, yet most content takes longer than 30 seconds to read. Are they only skimming?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Hinge Marketing

AUGUST 30, 2013

Current SEO trends point to Google and other search engines’ analytics measures, such as dwell times and bounce rates, to measure an article’s relevance to particular searches. Search engines won’t change their minds about good content with natural links pointing to it.

Dwell 48

Dwell Trends SEO Google 48

Contently

NOVEMBER 29, 2016

Since 2013, the incident has served as an interesting learning experience for content marketers. While content marketing has potential as a bold, direct way to communicate with consumers, advertisers are still struggling to find their voices. Content marketing should always be created with that in mind.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Brand Identity Branding 60

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

KEO Marketing

APRIL 28, 2017

Additional factors providing increased impact include: usage data such as dwell time on the page (up 67%) and readability and design (up 67%). Content Marketing. Effective content marketing attracts prospects by consistently providing relevant and valuable content. Build relationships with influencers.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

SmartBug Media

FEBRUARY 5, 2020

Because HTML tags are one of the first things search engines crawl to understand what your content is about, content writers need to understand the importance of using the target keyword and LSI keywords in the title, meta description, headings, and first 100 words of a piece of content.

SEO 87

SEO Tips SERP Content 87

Heinz Marketing

JANUARY 25, 2020

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]. Great infographic if you’re considering influencers as part of your 2020 marketing strategy. Dwell Time is the SEO Metric You Need to Track. Have you heard about ‘dwell time’? Thanks, Mark Walker-Ford. Here’s why.

Dwell 85

Dwell Storytelling Effectiveness B2B 85

Content Standard

JULY 13, 2018

Take solace in knowing that even big-name marketing failures like New Coke are quickly forgotten about when the company owns up to the issue, takes quick action, and moves forward towards the future. But just like England’s slow return to the World Cup, the value of content marketing tends to take time to fully establish itself.

Brand Identity 49

Brand Identity Branding Dwell Top of Funnel 49

Hubspot

OCTOBER 2, 2015

List posts are a fixture of content marketing. More importantly, we need to know if they’re effective or simply a tacky way to push content online. More dwell time. As a result, we click faster, dwell longer, and anticipate being satisfied with what we view. You get the idea. These bad boys are everywhere.

Dwell 28

Dwell Clickthrough Case Studies Domain 28

Optinmonster

JANUARY 4, 2024

” In addition to optimizing for medium tail keywords, RankBrain looks at: Dwell Time: how long a visitor stays on your site (over 3 minutes is a good dwell time). Overhaul Your “Almost” First Page Posts Next up, we have Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media.

Traffic 106

Traffic SEO Tips Dwell 106

Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. It’s a win for visitors and page owners alike.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

BenchmarkONE

FEBRUARY 17, 2022

Competition in the content marketing arena is heating up. Statistics show that the number of brands that are actively using content marketing has grown by 12% between 2020 and 2021. . To succeed, you have to master content marketing and use creative ways to set yourself apart from competitors.

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

Outgrow

NOVEMBER 10, 2020

Your peers agree too and are actively including product quizzes as a part of their content marketing strategy. Spell out Marketing says that interactive content affects your dwell time, session duration, and reduces bounce rate. Confused about how quizzes can be educational? It’s basically everything at one stop.

eCommerce 52

eCommerce Product Lead Scoring Lead Ranking 52