Lead Forensics

APRIL 25, 2024

Whether they’re on your website looking for help and advice, exploring other available products and services , or simply looking for a contact detail… Lead Forensics alerts you of the visit in real-time, enabling you to deliver instant, relevant and unbeatable customer experience.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. Forrester analyst Lori Wizdo wrote those words eleven years ago. The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

SEPTEMBER 14, 2021

Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021. As part of our integration upgrade, Momentum Insights is now available on ZoomInfo’s company and contacts pages via the Chorus tab.

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs reporting capabilities.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

DECEMBER 14, 2021

Complete buyer profiles at the account, buying center and contact level are critical. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. And for people or contacts, nearly 95% of records have 8-10 data sources. Our multisource matching does just this!

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Full Circle Insights

OCTOBER 4, 2023

It may seem too basic, but it is critical for everyone to understand what the campaign member, lead, contact, and opportunity objects actually are. A lifecycle model could be better in terms of nurturing leads and contacts as they engage with marketing. It comes down to standardizing your sales process and creating consistency.

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Full Circle Insights Sales Qualified Leads 98

Leadspace

DECEMBER 14, 2021

Complete buyer profiles at the account, buying center and contact level are critical. Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. And for people or contacts, nearly 95% of records have 8-10 data sources. Our multisource matching does just this!

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Forrester Research reports that companies that nurture leads can generate up to 50% more sales at about 33% less cost than competitors. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Martech

FEBRUARY 2, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. You have to go more granular to reach the right contacts. This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing.

Account Based Marketing 98

Account Based Marketing Top of Funnel Marketing Funnels ABM 98

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Contact Us. About Forrester. If you are a registered Forrester client, please log in. About Forrester. Contact Us. Skip to account links. Skip to footer. Search Forrester.com. Advanced Search. Shopping Cart.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Conversica

NOVEMBER 15, 2022

Our Revenue Digital Assistants engage leads and customers in two-way conversations to elicit genuine responses and drive contacts toward revenue-generating actions. Revenue Digital Assistants can also interpret the content and tone within the response and take the next required action.

Best Practices 98

Best Practices Customer Satisfaction Forrester Conversion Rate 98

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” When making a purchase, they typically want all interactions to occur on their terms.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Madison Logic

AUGUST 11, 2022

NEW YORK, NY – August 11, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The Forrester Wave Methodology Overview. Visit madisonlogic.com for more information.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Only B2B

APRIL 3, 2024

However, a premature sales contact could deter them. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. They prefer not to engage with sales messages or calls until they’re ready.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

JANUARY 23, 2021

Additionally, according to Forrester, organizations with growing annual revenues of 10% or more do a better job measuring and describing customer-lifecycle value (retention rates, customer lifetime value, customer satisfaction and customer advocacy). With increased innovation, there are greater selling opportunities for account managers.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Focusing on contact leads rather than unifying leads under correct accounts in their CRM. Process to map contact leads below the correct accounts in CRM.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Zoominfo

MAY 25, 2022

Analysts from Forrester found companies that implemented a B2B sales and marketing intelligence solution realized 35% more leads in their pipeline and 45% higher-quality leads, leading to higher revenue and growth. Real-time alerts Unlike people, technology doesn’t need to take breaks and can continuously monitor other contacts and companies.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

This problem has been discussed in the Market Approach category within Forrester’s recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In their evaluation of 14 leading B2B CDP solutions, Forrester considered several factors to compare each CDP’s Market Approach.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Here are some key benchmarks to consider: MQL to SQL Conversion Rate (20-30%): This metric indicates the percentage of MQLs that progress to become Sales Qualified Leads (SQLs) – leads deemed ready for contact by the sales team.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Zoominfo

OCTOBER 12, 2022

Unlock the Full Conversation with Integrated Sales Tech In a Forrester survey, 58% of respondents agreed that customer, prospect, and account data comes from too many sources. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

MARCH 29, 2022

Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappear by 2025 as B2B organizations focus on the entire customer lifecycle.”. While that sounds great, the devil is in the details. Share your data. Orchestrate your messaging.

Top of Funnel 98

Top of Funnel Buy Lead Ranking Account Based Marketing 98

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. Attendees must qualify to be invited, by filling out the Contact Us form. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual. May 27-28, Chicago, B2B Marketing Ignite USA 2020.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Zoominfo

JUNE 11, 2021

Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo Reps need to pinpoint the right time to contact a prospect and perhaps even track specific days and times when someone is home versus in an office. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Reps need to pinpoint the right time to contact a prospect and perhaps even track specific days and times when someone is home versus in an office. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. People are not checking their emails.”

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. And despite their obvious downsides, data silos are startlingly common.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Siemens’ initial goal and first step was to simply increase contact enrichment. Liz and her team didn’t try to boil the ocean.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

ClickDimensions

JULY 26, 2023

How to Execute Sales and Marketing Unification Embracing the Buying Group Organizing Around the Buying Journey Rethinking Leads Emphasizing Multi-Contact Opportunities Unifying Sales and Marketing Execute Sales and Marketing Unification with ClickDimensions What is a Unified Sales and Marketing Approach?

SMB 52

SMB Gartner Forrester Buyer's Journey 52

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. The impact of process mapping on operational excellence and business performance is supported by robust data and research. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

Engagio

MAY 3, 2021

The Demandbase Data Cloud is the only solution that enables API access to the five key B2B data assets and data management : Firmographics (InsideView) : Includes essential information on companies such as financials, employee counts, market segments, industries, location, and contact details.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Why it’s hot. Why we care.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126