LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Adobe Experience Cloud Blog

AUGUST 17, 2016

But, just like Olympic runners, there’s plenty that can go wrong–both batons and leads can be passed too early, too late, or simply fall into a black hole for months until they resurface and you find out that they’ve purchased from another vendor (okay, that last one might apply more to leads). But not all platforms do this.

Marketo 48

Marketo Marketing Automation Services Enterprise Management CRM 48

ClickZ

DECEMBER 10, 2019

Based on her experience at OUP, Scollans developed a 12-step process for implementing marketing technology which she uses with her consulting clients. It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Advice to martech vendors.

Work Management 83

Work Management Press Marketing Management CMO 83

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Claritix tells me this has been quite sufficient for their initial clients, who have liked the fact that set-up is virtually all automated or handled by the vendor.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients.

Acquisitions 110

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 110

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. First, 30% of the surveyed buyers said they would disengage from a vendor whose values don't match their own.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

MAY 3, 2019

You could also collaborate with a local vendor and get the opportunity to provide their products to the vendor’s clients. You can benefit more by hiring the vendor as a local consultant, who will help them understand the local market more effectively.

Marketing Management 133

Marketing Management Business B2B Thought Leadership Advertising Agencies 133

PathFactory

MAY 3, 2022

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Since buyers only spend 17% of their time interacting with vendors, it’s important to ensure the limited time that sales has to convince the buyer count. Our reason? Seller beware—the buyer has done their homework.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Valasys

MARCH 25, 2019

took home the prize for emerging vendor of year, Marketo was crowned the best marketing automation vendor. Martech vendor of the year. Emerging vendor of the year. ABM tech vendor of the year. Marketing automation vendor of the year. Martech consultancy or integrator of the year. While Kulea.ma

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ViewPoint

APRIL 28, 2011

Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. source: Marketo ). 44% conducted anonymous research of a select group of vendors. source: Google ). 59% engaged with peers who addressed the challenge.

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

Heinz Marketing

MARCH 27, 2023

What are, where do you to consistently outsource things to sort of agencies and consultants? And I have, one of our clients had a problem with Marketo talent. They had this revolving door of Marketo talent, and they could never keep Marketo people in the job.

Demand Generation Agencies 96

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 96

LeadSloth

OCTOBER 4, 2009

In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. The Marketing Automation Vendors. My specialty is Marketing Automation Consulting, and many of the vendors were attending with a booth. Marketo (booth 6).

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. Like all of Bizible’s marketing channel integrations, it’s easy to set up with just a few clicks and is fully vendor-supported.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. They've taken a range of approaches to addressing them.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The Point

FEBRUARY 11, 2013

Andrea Wildt, former product director for the marketing product at Salesforce.com, had been working with Roan Bear, an expert Salesforce consultant, on a project where a client wanted to get an accurate tracking of the marketing impact on their revenue. It was the third time they had worked on such a request.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Jackie Walts

SEPTEMBER 27, 2019

Similar percentages are cited by Marketo and Alterra Group. This means including vendors and platforms that help identity companies that most resemble your target account list firmographics or the accounts you’ve had success with in the past. In enlarging your list—a continuous process—two other approaches could be useful.

Demand Generation 54

Demand Generation Account Based Marketing Work Management ABM 54

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 126

Marketo Marketing Automation Services Enterprise Management Marketing Management 126

Launch Marketing

SEPTEMBER 16, 2020

In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. You can also leverage premium tools like Pardot , Marketo and HubSpot to help capture a more in-depth breakdown and analysis. Request a free 1:1 consultation with a Launch Marketing expert today!

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

The Point

DECEMBER 11, 2018

When so many technology vendors claim to be an “ABM solution,” what are the smartest investments? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Adobe Experience Cloud Blog

DECEMBER 23, 2014

At Marketo, early group education is called Foundation Training. Consulting workshop: This element often comes after group education and allows a user to move beyond the basics of marketing automation. This session is usually a 2-day onsite meeting that is run by consultants. At Marketo this is called a Discovery Workshop.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

TrustRadius Marketing

JUNE 19, 2019

Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Which products are within your price range?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

chiefmartech

APRIL 4, 2017

Many martec vendors promote that they have built-in integrations to one or more systems. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Out-of-the-box integration: caveat emptor. REST versus SOAP API.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Marketing Automation Services 51

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Televerde

JUNE 12, 2018

While this summary covers high-level guidelines, it’s important to consult a GDPR expert for details of compliance. How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM? Here are some easy guidelines to follow: .

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Jackie Walts

MARCH 6, 2019

I work with HubSpot, Pardot and Marketo and the interfaces are getting easier and much more similar. New AI tools have made it easier and less expensive and there are more vendors to choose from. There are more resources than ever to review profitable customers and highest potential prospects to find look-alikes. Or your competitors.)

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

ClearVoice

NOVEMBER 2, 2018

Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Sponsor: Converge Consulting. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

BOP Design

MAY 15, 2018

Marketing departments, consultants, and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Many tools, like Marketo and Hubspot , have extensive capabilities.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55