Is Lead Flow to the Reps Too Slow or Gridlocked?
ViewPoint
JUNE 15, 2017
The lead generation team was doing its job, but the rules for a qualified lead were so onerous that very little was going to the salespeople. It turns out there were several stages of qualification, from two different inside telemarketing departments. Lead flow jumped by 300% to 400% in four weeks. The End Result.
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