Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Read up on strategy, not tactics.

Open Rate 134

Open Rate Email Marketing Planning Click Rate 134

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations.

Analytics 114

Analytics Privacy Protection Privacy Marketing Analytics Tools 114

Martech

SEPTEMBER 22, 2021

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept.

Marketing Automation Services 118

Marketing Automation Services Lead Ranking Lead Scoring Privacy Protection 118

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change?

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Click Rate 111

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! Yes, email has challenges with changes like Apple’s Mail Privacy Protection and “Hide My Email”, but the tailwinds are behind email with what’s happening in advertising with the deprecation of third-party cookies and app tracking. April Mullen.

Privacy Protection 102

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 102

Litmus

MAY 26, 2022

Through our Litmus email program, we recognized trends that concerned the email community—from Dark Mode to bulletproof buttons to Apple’s Mail Privacy Protection (MPP) ––before they were mainstream. Email is the first place we see if an audience is engaging. This once in-person experience went virtual last year due to the pandemic.

Email Marketing 93

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 93

Valasys

JANUARY 15, 2024

Data AI – the ubiquitous term echoing across conferences and boardrooms – isn’t merely a fleeting fad. It’s the transformative force reshaping industries, anticipating our desires, and even crafting symphonies that stir the soul.

Trends 45

Trends Ethics Allocation Peer-to-peer 45

Litmus

OCTOBER 6, 2021

Litmus Live , THE conference for email marketers! From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. Veronica Best. VP of Product at Dyspatch.

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102

Martech

JANUARY 27, 2023

Meanwhile, the United States has gotten into the privacy act (so to speak). There are a few niche laws and regulations affecting privacy at the federal level in the U.S. Pharmaceutical advertising, even if as innocuous as a piece of conference swag with the brand name and logo of a drug featured on it, may need clearance from the FDA.

Advertising Agencies 137

Advertising Agencies Privacy Paid Search Agency Privacy Protection 137

Martech

OCTOBER 18, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 98

Webbiquity

FEBRUARY 10, 2013

Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. Guest post by Carrie Bauer.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

Facebook 68

Facebook Privacy Protection Product Paid Search Agency 68

Martech

JANUARY 31, 2023

“Creating and delivering a great customer experience starts with the ability to identify your customers at all touch points,” said Amy Nelson, Big Lots’ vice president of customer relationship management, loyalty and analytics, at The MarTech Conference. More trouble loomed for Big Lots when Apple rolled out mail privacy protection in 2021.

Privacy Protection 78

Privacy Protection Ad Building Privacy Conference 78

Liveintent

JANUARY 30, 2023

The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. Whether you attended The NRF’s Big Show or not, we’ve summarized key takeaways from the conference and provided insight on how you can innovate and adapt to changes in the retail industry.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Litmus

OCTOBER 20, 2021

Litmus Live —THE conference for email marketers is almost here! I think a couple things come into play given the changes that have been happening within the past few years and especially recently with Apple’s Mail Privacy Protection roll out and the changing landscape of the data we gather. Shani Nestingen.

Privacy Protection 68

Privacy Protection Advertising Agencies Privacy Paid Search Agency 68

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. White during a keynote speech at the ANA-Email Evolution Conference in Washington, DC.

Open Rate 112

Open Rate Click Rate Paid Search Agency Privacy Protection 112

Martech

SEPTEMBER 30, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. ” Read more here.

Multi-Touch Attribution 83

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 83

Biznology

JULY 31, 2012

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Have you been mentioned in the online version of a paper?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80