Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. DCRs can be used by brands, agencies and publishers. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable.

Privacy Protection 122

Privacy Protection Paid Search Agency Advertising Agencies Work Management 122

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! I then went on to launch and grow an enterprise email and CRM strategy for a large brokerage firm, did a stint on the agency side as an email strategist, and then have spent the last 7 years working in various roles for email and martech companies.

Privacy Protection 102

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 102

Martech

JANUARY 27, 2023

Meanwhile, the United States has gotten into the privacy act (so to speak). There are a few niche laws and regulations affecting privacy at the federal level in the U.S. California, too, has passed yet another privacy law, the California Privacy Rights Act (CPRA). And it’s all just the tip of the iceberg stateside.

Advertising Agencies 134

Advertising Agencies Privacy Paid Search Agency Privacy Protection 134

Martech

OCTOBER 18, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 93

Webbiquity

FEBRUARY 10, 2013

Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. Guest post by Carrie Bauer.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

Facebook 68

Facebook Privacy Protection Product Paid Search Agency 68