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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. How will it work?

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . Or, you might just want to stop looking at them altogether. What’s the change? ” Why we care.

Open Rate 112
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Why we care about compliance in marketing

Martech

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Common privacy law provisions. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR analogs. Other laws.

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2023 NRF’s Big Show: Key Takeaways

Liveintent

The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. Whether you attended The NRF’s Big Show or not, we’ve summarized key takeaways from the conference and provided insight on how you can innovate and adapt to changes in the retail industry.

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.