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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Monitoring deliverability.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users.

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Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

We’re now just days away from Litmus Live —THE conference for email marketers. Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( Lauren Meyer.

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Litmus Live 2021: Top 10 Takeaways from Day 1

Litmus

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. Another popular session was “Hot or Not: The Importance of Email Deliverability in Email Success” by Lauren Meyer (Chief Marketing Officer, SocketLabs).