Conference, Intent Signal and Privacy Protection

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Privacy Protection

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection

Privacy Protection Privacy Open Rate Deliverability

iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Read up on strategy, not tactics.

Open Rate

Open Rate Email Marketing Planning Click Rate

B2B Marketing Zone

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

iOS 15 is out, but marketers can shake off the loss of email open rates

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