The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the the halo effect. Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As I will give it a try – and not abuse the RSS feeds. First, never blow off a post.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. You get emails from people, who want help, but they don’t have any budget and they don’t have the resources. Once you’re qualified, you can use social media professionally on behalf of your job whether or not you’re in marketing or PR or not. Listen Now. Find us on iTunes: [link].

Social Media 115

Social Media Media API Twitter 115

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. Marketing/Comm/PR. Conference/Meeting. Press Conference. Conference and Convention Centers. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. A good resource to find out how to connect with your audience is Groundswell. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Then this is the blog post for you.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. MADE IN CANADA. trust your instincts. <

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. Posted in Axel Kuhn | Tagged marketing , ROMI | Leave a Comment Comments RSS Leave a Reply Click here to cancel reply.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Buzz Marketing for Technology

SEPTEMBER 30, 2008

The two things I’ve found most resourceful for me lately have been 1.) in the last 14 days&# section to see how PR and other. Subscribe to the RSS feed and get lots more! conference. conferences. . […] Make Your Linkedin Profile Work for You […]. Actually, they’re both good publicity.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Create a Specialized Community Reaching the correct audience is one of the most important tasks in marketing — otherwise, you’re just wasting resources on the wrong people.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. I like the idea of secret or stealth programs, but won't these be hamstrung a bit by the fact they have to operate under the radar and won't be getting the resources or time to make them work? It has to come from you.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. Marketing/Communications/PR. Conference/Meeting. Press Conference. Conference and Convention Centers. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Implement “subscribe” buttons via RSS and Email 23. It will be a constant resource for clients as well as adding to your websites SEO.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Buzz Marketing for Technology

JULY 21, 2008

just got back from a two-day conference in Ottawa on Knowledge Management, sponsored by the Conference Board of Canada. BLOGS & RESOURCES I READ. World Resources Institute. Who subscribes to your RSS. great finds: resources, blogs, essays, artistic works. MADE IN CANADA. trust your instincts. <

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. That takes him from just being another taxi driver to a useful resource for customers and business owners.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Great resource. Great resource. Great resource.

Social Media 158

Social Media Media Paid Content Work Management 158

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Be sure to give your audience a way to subscribe to get updates either via RSS or email. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 24, 2013

Even if you have the greatest collection of resources for gathering information, failing to properly interpret or execute communication will set your team back significantly. B2B SEO’s and content marketers need access to a stream of quality resources in order to capture the most relevant information possible for their audiences.

SEO 120

SEO Peer-to-peer Ethics B2B 120

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. He points us to a useful resource called The College Blog Network , where college students can blog. ReadWriteWeb. RWW Network. ReadWriteWeb.

Social Media 100

Social Media Class Web 2.0 Media 100

Biznology

MAY 20, 2014

Everything needs to be accessible on mobile devices — and not merely tablets, but also on small-form smart phones — including comments, audio, video, chats, and conferences: Instead of running mobile on autopilot, we need to view the platform as an experience that demands its own quality control and creativity. (p.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Convince & Convert

AUGUST 17, 2012

The RSS feed is: [link]. Going out for a little conference and try to catch a ball game. Do you think that a PR background is the optimal background for people doing the kind of work you’re doing? I had to get sales involved, I had to get PR involved, I had to Q&A involved. Listen Now. Find us on iTunes: [link].

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. Are you pushing email subscriptions to your blog hard enough?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Buzz Marketing for Technology

JULY 28, 2008

RSS Contact Us. Gutenberg Parenthesis" is a term Tom Pettitt, Associate Professor of English at the University of Southern Denmark, used at an MIT conference on Folk Cultures and Digital Cultures. Custom Resource Center. PR Guidelines. Enterprise Resource Planning systems have changed the face of higher education.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

APRIL 5, 2012

The RSS feed is: [link]. Our friends at Infusionsoft , who are in the middle of their big annual conference this week, InfusionCon, so they’re freaking out. Lauren : Because of the resources that we’ve put behind it and the effort that we have behind it, our Facebook page is our social hub. Listen Now.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. - Here are the top items based on social signals. wasn’t disappointed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Create a Specialized Community Reaching the correct audience is one of the most important tasks in marketing — otherwise, you’re just wasting resources on the wrong people.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

BuzzSumo

JANUARY 19, 2021

What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts. Creating larger, more valuable resources has taken precedence. I also don’t have time to enter each post into a tracking tool.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Buzz Marketing for Technology

JUNE 27, 2008

Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for. He sent me back to find out why practitioners didnt know how to use the resources effectively.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Convince & Convert

JULY 27, 2012

The RSS feed is: [link]. It’s money budget that comes out of somebody’s money budget too, because it often requires some sort of external resource or software to do that. So, now, it’s a pretty robust methodology with process tools and technologies… Jay: Conferences and things like that, exactly.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. Are you pushing email subscriptions to your blog hard enough?

Social Media 40

Social Media Paid Content Tools Media 40