eDataSource

SEPTEMBER 5, 2019

For most of us, the best way to enhance our professional knowledge is interaction with our professional peers in a setting where we’re all learning something new. This is the concept behind eDataSource’s annual Client Conferences. Our 6 th Annual Client Conference is on September 18 th , in Denver. It’s how we grow in our jobs.

Conference 40

Conference Peer-to-peer Deliverability Marketing Management 40

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

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Marketing Automation Services Work Management Marketing Management Vendors 89

Heinz Marketing

APRIL 4, 2022

Every episode past, present, future all available on salespipelineradio.com. Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. My name is Matt Heinz.

Top of Funnel 95

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 95

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. Here’s some hints on how to replace a critical vendor without losing your mind. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? A vendor search is time consuming.

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Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Conversica

OCTOBER 10, 2018

LONDON — October 10, 2018 — Conversica , the leader in conversational AI for business, is inviting attendees at this year’s O’Reilly Artificial Intelligence Conference in London to hear Chief Scientist Dr. Sid J. About the AI Conference. Reddy speak on October 11 at 16:00 about deep reinforcement learning.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Conference Marketing AI Work Management Marketing Management 57

chiefmartech

OCTOBER 9, 2019

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Vendor Agnostic — It can’t be a veiled sales pitch for a specific product. Negotiating, managing & migrating martech vendors.

Communities 51

Communities Work Management Marketing Management Peer-to-peer 51

Moz

APRIL 11, 2019

Posted by cheryldraper From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. Your peers know that. Plus, our Birds of a Feather lunch tables allow you to connect with like-minded peers who share similar interests. You know that. How to make the case.

Peer-to-peer 49

Peer-to-peer Conference Network Marketing Sample 49

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Not sure where to start looking? That’s why we’re here.

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Work Management Marketing Management Research Organization 102

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Identify and understand the vendor landscape-.

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Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

chiefmartech

MAY 1, 2017

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. The MarTech conference features: 70+ presentations — check out the agenda. Meet more than 100 amazing martech vendors.

Marketing Management 43

Marketing Management Peer-to-peer Conference Vendors 43

SpotMe Blog

NOVEMBER 3, 2022

Basically, it means using technology to produce your event remotely, instead of having people physically present. It’s no secret that times are tough and everyone is looking for ways to cut costs. Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. Request it now. #1

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

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Trade Show Work Management Planning Paid Search Agency 96

KoMarketing Associates

NOVEMBER 17, 2016

What it basically means is that, when you create content, you have to present the information in a way that’s easy for the searcher to find and easy for the search engine to find. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. You know what?

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SEO B2B Marketing Content Marketing Tips 120

Hinge Marketing

FEBRUARY 2, 2022

They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. In years past, much of the education would have occurred at trade shows, conferences, or special events.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

SpotMe Blog

AUGUST 16, 2023

Collecting data also enables you to understand individual needs and tackle issues before they present themselves during the clinical trial. When done well, they provide a unique opportunity for all those involved to pool their expertise, share insights, and drive clinical trial success. That’s where an event platform comes into play.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It It used to be a great conference for just content marketing when it was known as Content2Conversion. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

CoSchedule

SEPTEMBER 21, 2022

Did you know organized marketers are seven times more likely to report success than their peers? Think about it — rather than frequently shifting priorities and living between piles of unfinished tasks, organizing all your work in one place gives you the mental space to focus on what matters. Not sure how to create a communication calendar?

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Template Enterprise Management Work Management Marketing Management 52

nDash

JULY 30, 2021

The conference wraps up with a two-hour closing ceremony. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. Top 25 Content Marketing Events for 2021. 1: PubCon 2021. When: August 3-5, 2021. Where: Florida.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. Katie Martell is a marketing strategist, business advisor, and entrepreneur based in Boston, MA. Katie Martell. Because it’s exciting.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

NetLine

DECEMBER 1, 2020

There’s even more pressure to think outside of the box, deliver results, and leverage strategies that evolve alongside the industry. That’s why we’re excited about our most recent Marketer in our Showcase. Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan!

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

chiefmartech

MARCH 27, 2017

It was entered into The Hackies essay contest for the upcoming MarTech conference. This article is a guest post by Liam O’Connor of Lenati. You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Ultimately, we need to be intentional in our martech approach.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

The Effective Marketer

AUGUST 14, 2009

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

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Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Attendify

SEPTEMBER 28, 2019

Your beachfront conference venue might be exceptional. Ian Altman has provided helpful tips on the top ways speakers can engage audiences before, during and after their presentations. Did an attendee tell you in the concession line that she really liked the keynote presentation? What we mean by “event data”. Event data!

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

chiefmartech

OCTOBER 8, 2015

And the truth is that marketing technology vendors have been making incredible progress on simplifying a lot of these integrations. Is the “integration” challenge of marketing technology really our top obstacle? At the top of the list: 52% report complexity of integrating technologies. Inadequate budget/resources. Company culture.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Peer-to-peer 40

chiefmartech

DECEMBER 16, 2015

But there’s one marketing tech prediction I can offer with 100% certainty: the next MarTech conference in San Francisco, March 21-22, will be, by and far, the best one yet. But first, I want to thank all the people who submitted presentation ideas in our call-for-speakers — and, sadly, apologize to the vast majority them.

Marketing Management 40

Marketing Management Best Practices Peer-to-peer CMO 40

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

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Marketing Budget Work Management Marketing Management Allocation 100

Moz

NOVEMBER 2, 2020

“Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return.

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Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Here are five of the key success factors they found. Measure Campaign ROI. This insight enabled the firm’s sales team to focus their efforts and target more effectively.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. Learn how virtual conferences work, which key components you need to include to really stand out in your field, and how going hybrid may be the trick in a post-pandemic world.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. This is an episode every marketing leader should listen to more than once. Grab your board. Paul: Have you? Matt: Yeah.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

The ROI Guy

MARCH 15, 2011

B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions. B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Adobe Experience Cloud Blog

JANUARY 25, 2010

Today customers have a much larger say in how they want to engage with vendors and in fact, research has shown that they would prefer to engage socially, with a network of their peers, supported by the vendor. What is social CRM? Paul describes Social CRM as “what we do when the customer controls the conversation.”

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Marketing Automation Services Work Management Marketing Management CRM 48

ANNUITAS

MAY 12, 2023

Recently, I spent a few days in Austin, Texas with Zoho for the “Zoholics” customer conference. I had great conversations with Zoho executives, getting into some of their latest product announcements. When it comes to generative AI, Zoho is taking an “integrate, partner, build” type of approach.

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Marketing AI Enterprise Management Ad Building Work Management 130

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. I wasn’t disappointed. In a business context, however, tribes have barely been a factor. Rules Have Changed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Pam Didner

FEBRUARY 24, 2021

We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. Here’s my list of top B2B sales conferences we think will be helpful to your sales learning and networking. As we move deeper into 2021, scheduled live events seem to pick up.

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Conference B2B Sales Top of Funnel Work Management 70