Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

KoMarketing Associates

OCTOBER 18, 2007

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

chiefmartech

JUNE 28, 2016

The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. Other marketing.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). Display, social, and native advertising are all online marketing channels that fall under the cost-per-click (CPC) advertising umbrella, and they all allow for highly optimized targeting that drives growth while helping you maintain and monitor the best possible ROI.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

APRIL 4, 2011

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space. This screenshot of a recent SES NY session below is just one example.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Create a social media steering group (cross-functional) for your company. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Online Marketing Institute

APRIL 4, 2011

Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events, and parties.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. The answer may come from the email marketing field. That is what has driven social media adoption. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. Mark received a B.A.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. The podcast is hosted by search engine optimization experts with more than 13 years of experience helping and training marketers all over the world. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? UPCOMING SEARCH ENGINE LAND CONFERENCES Search Engine Land produces SMX, the Search Marketing Expo conference series. Discounts to our SMX conferences. Exclusive videos & newsletters. All rights reserved.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. Social Media Today. TopRank Marketing Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. Social Media Today. TopRank Marketing Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? UPCOMING SEARCH ENGINE LAND CONFERENCES Search Engine Land produces SMX, the Search Marketing Expo conference series. Discounts to our SMX conferences. Exclusive videos & newsletters. All rights reserved.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Dr. Nancy Richmond is a leading influencer in social media, leadership and professional branding.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one B2B client, TopRank® Online Marketing devised a robust keyword strategy that considered audiences at multiple touch points to achieve significant results.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Hubspot

OCTOBER 27, 2020

It's a curated collection of articles and resources that's perfect if you're short on time: each link has a straightforward explanation tagged by topic, so if you're not interested in, say, social media, you can skip over anything with that tag. It's like a conference ticket that never expires. SEO Courses. But back to the courses.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

SmartBug Media

MARCH 25, 2019

The Best of B2B Marketing Content: 10 Examples. SmartBug Media™. Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Social Media Today.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Convince & Convert

AUGUST 3, 2010

Make it us… [link] [link] Wissensauslese RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website: The game used to be relatively simple.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Online Marketing Institute

DECEMBER 23, 2010

This past week, I shared my thoughts on the four steps to SEO accountability to a standing-room-only crowd at the UKs largest digital marketing conference, Internet World, in London. Ryan is an industry thought leader and frequent speaker at major conferences, such as Ad:Tech, Search Engine Strategies and Internet World.

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

FEBRUARY 21, 2017

Expert summary compilations (example: Soulati Media ). Ideal for live blogs, breaking events, and conferences. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Read and view any saved content on virtually any device, online or off.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? You want the visible title of your post to be engaging and creative, inducing site visitors to read more and share your post with others via social media. Discounts to our SMX conferences. All rights reserved.

SEO 40

SEO Webcast B2B De-duplication 40

WebMarketCentral

FEBRUARY 11, 2008

How is online consumer behavior changing? Does advertising on social media sites really work? What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research.

Research 20

Research Planning Best Practices Buying Cycle 20

Convince & Convert

AUGUST 3, 2010

Make it us… [link] [link] Wissensauslese RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website: The game used to be relatively simple.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Referral Rock

OCTOBER 30, 2019

If you want to truly succeed, regardless of your industry or size, you need a solid marketing plan in place. If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Digital Marketing Software Example: Hubspot.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69