The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Conductor

MARCH 8, 2022

She is the founder of Orainti—a highly specialized boutique SEO agency—and has been a featured speaker at over 100 marketing conferences across 20 different countries, including Women in Tech SEO. One of the many inspiring women driving innovation at Conductor, Lindsay Boyajian Hagan works as the Vice President of Marketing.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

nDash

DECEMBER 23, 2021

Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Lead Generation World Conference. Attendees can expect three full days of lead generation education and networking opportunities at 2022’s Lead Generation World Conference.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Tomorrow People

JUNE 14, 2022

Data sharing: Conferences and other similar events give you a chance to network and swap information with competing firms, formally or informally. This means you should look at their websites, blogs, emails, and social media. Plus, their SEO, SEM and PPC performance. What personas are they targeting, and how?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

KoMarketing Associates

SEPTEMBER 9, 2013

We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. With the fall season comes the fall conferences. A few KoMarketers are getting their bags packed and will be traveling to several conferences over the next couple months. SMX East, The DMA & More.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Biznology

JANUARY 17, 2011

Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. These mentions are sourced from social media news that is both authentic and optimized for search.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

AUGUST 13, 2013

In other words, you’re able to drive a conversion for a fraction of the $70 that you would have paid for a click via SEM. Prior to founding Chango , Chris Sukornyk founded or co-founded multiple tech startups in the digital media and online publishing industries.

Paid Content 167

Paid Content Facebook Paid Search Agency Ads 167

ClearVoice

JULY 16, 2020

” For example, your content marketing teamlancers may include marketing technology experts, SEO/SEM consultants, graphic designers, content writers, and research analysts — all with a common goal of generating qualified leads and growing sales. Age discrimination lawsuit settlements have cost companies from $2.85

Generation 128

Generation Peer-to-peer Paid Search Agency Work Management 128

Directive Agency

FEBRUARY 10, 2020

Michelle is responsible for leading digital marketing, social media, and SEO efforts to meet business and client goals. While these experiences happen in person, marketing teams need to merge them with social media and content to amplify results across all channels. Learn more about her below!

Marketing Management 59

Marketing Management Planning SEM Advertising Agencies 59

nDash

AUGUST 6, 2019

We are in the midst of 2019, and a lot of great marketing and content creation conferences and workshops have already taken place. The MarTech Conference is for marketers looking to simplify their methods and create organization within their brand. The FinCon Expo is “where money and media meet.” Pro Link Building.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. SEM or SEO? What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. SEM or SEO? What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Circle Studio

AUGUST 23, 2018

Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Promote your firm’s content on social media. As Jay Baer has said , “content is fire, social media is gasoline.” Drive existing contacts to your website using email marketing.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Directive Agency

AUGUST 21, 2019

Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc. Andrew Faris.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

KEO Marketing

NOVEMBER 21, 2017

As reported, the most popular inbound tactics were 82% social media, 82% SEO, 60% blogging, and 41% pay-per-click. The top five outbound marketing methods reported were 90% email, 62% trade shows and conferences, 61% press releases and media relations, 52% webinars, and 33% direct mail.

Allocation 54

Allocation Service Account Based Marketing Planning 54

Choozle

JANUARY 25, 2022

You might advertise through social media, through Google Ads, and by using an SEO strategy. Perhaps a landing page from a social media ad. Returning to the earlier example of a business phone system, imagine this time that the client needs a video conference phone system. All of these points of contact are called touchpoints.

Lead Ranking 82

Lead Ranking Top of Funnel Marketing Budget Touchpoints 82

SmartBug Media

MARCH 19, 2021

SmartBug Media®. Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Social Media Examiner. Social Media Today.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

KoMarketing Associates

OCTOBER 18, 2007

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

NetLine

OCTOBER 17, 2019

I realized that this title with ‘101’ performed really well, not only for the downloads, but also for a good engagement rate on social media and better open rates on emails. In July 2017, we revamped our website and launched our blog session, where we would publish articles once a week and promote them mostly via social media.

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. Paid search is a staple within most marketers' paid media budgets. A great way to drive awareness with paid media is through display ads. Social media ads were a gold rush for marketers in 2015. Paid Search. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. Photo credits: www.roadtrafficsigns.com. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

chiefmartech

JUNE 28, 2016

Erica also serves on the advisory board of the MarTech conference series. Social Media and Brand Manager. Social Media Manager. SEO/SEM Specialist. Social Media Analyst. Head of SEO/SEM. Media: Senior Digital Media Producer. Creative Media Manager. Interactive Media Specialist.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

Rev

OCTOBER 15, 2018

She spent nearly a decade as Director of Online Acquisition and Global Paid Media at Symantec and has won awards for excellence in media and the Equality Impact Award for breaking industry barriers. She will speak about artificial intelligence (AI) and marketing at this year’s MarTech conference in Boston.

Marketing AI 109

Marketing AI Top of Funnel Enterprise Management Demand Generation Agencies 109

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Storytelling through content marketing, blogs, social media & more. Social Media Bouncer. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SWZD

SEPTEMBER 2, 2019

This includes SEO, SEM and tracking social identity across platforms. Social Media. We asked Lars his thoughts on social media. He sees Twitter as a vehicle for opportunistic plays: for example, if there is a conference with a specific hashtag that is of interest, they will engage activity around that keyword.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

B2B Marketing Directions

OCTOBER 18, 2015

Mr. Tunguz' post was based on a presentation made at a venture capital conference by Bill Macaitis, the former CMO of Zendesk. Paid Media - This team manages the activities that involve the use of paid media channels, such as TV/radio/print ads, display ads, and SEM.

Planning 40

Planning Paid Search Agency SEM Advertising Agencies 40

SnapApp

APRIL 13, 2016

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. that marketers use to efficiently and effectively conduct and monitor their marketing efforts.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

Outbrain

MARCH 19, 2019

Those stats are not just reserved for Search Engine Marketing (SEM). The owner and CEO of PPC agency FMB Media, author of two books on PPC and internet marketing, and host of the world’s longest running podcast on PPC – PPC Rockstars, David is a leading, veteran online advertising expert. David Szetela. Brad Geddes.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

SnapApp

APRIL 11, 2016

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. that marketers use to efficiently and effectively conduct and monitor their marketing efforts.

CMS Development 48

CMS Development Work Management Marketing Management Budget Programs 48

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Create a social media steering group (cross-functional) for your company. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Online Marketing Institute

APRIL 4, 2011

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space. This screenshot of a recent SES NY session below is just one example.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Online Marketing Institute

APRIL 4, 2011

Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events, and parties.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Best Marketing Events Happening in 2022.

Marketing AI 301

Marketing AI Enterprise Management Peer-to-peer Best Practices 301

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. I had to mention Bing because it always amazes me how often they come up at conferences. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012.

Tools 120

Tools Trends Tips Social Networks 120