Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. We’ll save the “gear” topic for another day…today we’re thinking about LEADS!

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Trade Show Work Management Marketing Management Lead Scoring 48

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketing Automation doesn’t work unless there’s a realistic scoring model in place.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

SugarCRM

DECEMBER 11, 2013

Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. Event Management. Social Marketing. Campaign Manager. Learning Management. Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Using inspiration from everyday payment systems, Lead liaison has pioneered the use of NFC scavenger hunts.

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Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

Lead Liaison

OCTOBER 11, 2018

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. .

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

The Point

MARCH 12, 2012

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. Plainly put, simply calling or contacting every lead isn’t enough. Big mistake.

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Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. Marketing is a career that rewards creativity, even when technology is used to carry out precise targeted campaigns.

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Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

Salesforce Marketing Cloud

JANUARY 23, 2024

What do networking events, parties, conferences, and speed dating all have in common? According to Harvard Business Review , the first five minutes of prospect contact are make-or-break for hooking leads, much like landing that second date. However, effective lead management is not all about the first impression.

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Sales Management Lead Management Work Management Marketing Management 64

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. I’m sure you remember the old days.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. I’m sure you remember the old days.

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

Lead Liaison

NOVEMBER 17, 2022

With the TechsyTalk Global conference, most content was designed around what the attendees wanted to talk about. The post Demystifying Engagement: How to Connect with Your Audience appeared first on Lead Liaison. Event planners need to look at how we plan the agenda to be more meaningful for both audiences.

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Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

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B2B Marketing Marketing Management Marketing Automation Services B2B 100

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Forrester Lead Management Overview.

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Marketo Impressions Forrester Eloqua 100

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

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Work Management Marketing Management Trade Show Marketing Automation Services 59

Varicent

JULY 27, 2017

Today’s expert interview is with Amrita Mathur, VP of Demand Gen and Marketing Operations at Top Hat, about Lead Lifecycle Management. There are only two things a Marketer should be focusing on: opening the funnel or fixing it.". What’s your opinion on a service level agreement (SLA) between Sales and Marketing?

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Sales Management Enterprise Management Work Management Marketing Management 53

ANNUITAS

SEPTEMBER 30, 2014

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” According to Sirius Decisions : 75% of marketing automation adopters claim they’re not receiving full value from it.

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ANNUITAS

MARCH 27, 2014

I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” According to Sirius Decisions : 75% of marketing automation adopters claim they’re not receiving full value from it.

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. The same applies for data management processes such as country / state standardization and duplicate detection. Implement a lead-scoring model.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company.

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Lead Management Work Management Marketing Management Sales Qualified Leads 120

Biznology

JANUARY 6, 2016

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. These people are making a welcome contribution.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Circle Studio

NOVEMBER 2, 2017

With email marketing lists, quality is preferred to quantity. the conference attendee lists provided to exhibitors and sponsors) can often lead to a negative impact on your email sender reputation, deliverability issues and less than stellar results. Graduate to marketing automation software.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Customer Experience Matrix

MAY 24, 2009

Systems for that might succeed even though advanced integration between sales and marketing is the long-run trend. I hit a deer last Thursday while driving to Boston for the Sales 2.0 conference. The net result, beyond some new anecdotes, was that I missed much of the conference. And, my car hit a deer.

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Demand Generation Enterprise Management Marketing Management Demand 120

ViewPoint

JUNE 8, 2012

Use Customer Voices to Prioritize Social, Mobile & Automation Investments. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. Who can help me solve it?

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Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

NetLine

DECEMBER 1, 2020

Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. In addition to using NetLine, what are your other strategies for lead generation?

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Paid Content Work Management Demand Generation Agencies Marketing Management 52

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

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Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. When we sat down for the dinner and the more formal part of the evening, our SVP of Sales, Bill Binch, got up to say a few words. I don’t work in sales. Having marketing there seemed at first like a kind gesture.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. Whether you are building a brand, managing direct marketing or driving leads for a large technology firm's sales team, you must in today's landscape understand: Analytics.

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Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Cintell

FEBRUARY 25, 2015

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case?

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Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. B2B Marketing is a good spot for those looking for B2B community, research, and most recent updates in the B2B world. A Sales Guy. A Sales Guy is a straightforward and honest approach to sales insight.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

SpotMe Blog

JULY 28, 2023

Pierre Boesinger (Head of Sales, SpotMe) says “The event organizers I talk to are stressed. It offers a comprehensive suite of tools including venue sourcing, event registration, marketing, payment processing, onsite solutions, and performance analytics. They have so much on their plates with all the events they have to run each year!

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Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ANNUITAS

JANUARY 4, 2012

In most of these cases, I’ve never spoken with the sales rep. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. I have had many CMOs and senior marketing/sales people tell me “we know it’s broken but changing it would be too hard.” They’re right.

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Work Management B2B Marketing Marketing Management Planning 100

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

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Demand Process Work Management Marketing Management 120