Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. The tools made it easy to find information and expertise by consulting friends.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography. How can I help you?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. Thus, Twitter is an indispensable part of making or breaking a successful social media campaign. The following discussions in the conference are dedicated to social media: a.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

markempa

MARCH 30, 2007

Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. These lists include all of the demographic data typically needed, and have extended contact information.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

AUGUST 2, 2010

link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Chris Koch

JANUARY 22, 2010

Still, we know in our bones that positive word of mouth has a positive effect on sales. The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. But ROI has to be there, right?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. We believe 60% of our Facebook fans are prospects,” Weiss said. He told of buying a coffee at Dunkin’ Donuts: milk, no sugar.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. How can I help you?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network! Those who lack the knowledge of providing useful information or how/what to provide?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. Social marketing is evolving. I have seen this part kill a.

Social Media 123

Social Media Work Management Marketing Management Media 123

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. It's Not Event Marketing. for its audience.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

FEBRUARY 10, 2010

Find where your clients/contacts are in the social media realm. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media. Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Then this is the blog post for you.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Before, all of the LinkedIn pages basically looked the same, with the exception of the unique logo and company information blurb. 5) Tailored Trends.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MARCH 10, 2010

In re-reading each of these interviews multiple times to create this compilation, the information and insights conveyed in a short format are exceptional. Thank you so very much to each of the Twitter 20 participants, who gave so freely of their time and their knowledge in the true spirit of social media. How can I help you?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. They do that for real, right? I'd buy a book from him.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. How can I help you?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Single Grain

JULY 16, 2020

Not only that, but they are using words like “ friends ” to create an emotional connection. Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level. Conduct customer engagement summits/conferences to meet your customers face-to-face.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

KoMarketing Associates

OCTOBER 27, 2015

Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. Attending live webinars, industry conferences, sales events and meeting with sales reps are still valued by today’s B2B buyers.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth WOM 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I will certianly put to good use these nuggets of information. Very helpuful information.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

KoMarketing Associates

AUGUST 3, 2017

As a result, it’s important for B2B marketers to ensure they are getting the right information out to their audience. B2C customers follow similar steps in their own purchasing funnel, but the way they find information and make decisions is often self-guided and on a shorter timeline, according to TrackMaven. A Focus In-Person Events.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Convince & Convert

FEBRUARY 23, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118