Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. That’s right.

Marketing AI 131

Marketing AI Paid Search Agency Trends Copyright 131

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Quick Takeaways.

Planning 100

Planning Content Marketing Generation Content 100

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” But even in the age of social media and video, blogging is still a great strategy for making money. Advertisers will pay you for clicks or views on ads your blog displays.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. What is thought leadership?

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

Conference 94

Conference Work Management Budget Programs Marketing Management 94

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 87

Campaigns Work Management Content Transparency 87

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. Are you thinking about the Alpha Generation? A major topic that stood out to Wexler was the focus of Stephen Dupont’s breakout session: the Alpha Generation.

Conference 48

Conference Generation PR Peer-to-peer 48

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. Be your content’s PR team.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Parse.ly

NOVEMBER 5, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to discuss the keys to building a successful content strategy. The content tilt. The content tilt. Now comes the content tilt.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So what’s a marketer to do?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. The Benefits of Social Media for Dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Unbounce

FEBRUARY 25, 2020

You and a couple of friends have an idea for a product that fits a clear gap in the market. Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it. We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. Techniques that we can do today to help make sure you generate leads tomorrow. B2B Advertising: Top of the Funnel. YouTube ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hinge Marketing

OCTOBER 17, 2019

And over two hundred years later, Taylor Swift added, “Ooh, you and me, we got big reputations.” At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Earned media can provide some answers: What are others saying about your firm?

Work Management 48

Work Management Marketing Management Service Media 48

Valasys

MARCH 4, 2020

Over the past decade, LinkedIn has added additional features to help professionals with much more than just finding a job. There are several paid & free of cost professional pieces of training on LinkedIn to help marketers update their skill-sets. Early in 2019, LinkedIn Live was launched.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Outgrow

FEBRUARY 25, 2021

Or as he explained, “growth, not with traditional advertising but rather with programming smarts on a shoestring budget". Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. Pre-Launch Marketing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. But if you are only streaming the content, the remote viewers can easily feel bored or left out of the conversation. Marketing and sales events.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing.

Brand Identity 96

Brand Identity Branding Broadcasting Paid Search Agency 96

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 4. Content Asset Promos 4.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. You know, where 3.5 You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

BuzzSumo

MARCH 26, 2019

Few abilities will serve your marketing goals better than being able to wield influence. Fortunately, you probably already know the answer because it’s the people who make up your market. What you may have to give more attention to is where this audience likes to consume their content. Which blogs do they follow?

Advertising Agencies 110

Advertising Agencies Digital Marketing Funnels Conference Social Media 110

Vidyard

MARCH 30, 2022

Contents 1. Troubleshooting 3. , and shares a ton of practical sales content on his LinkedIn. Like Alexine, she’s a champion for diversity and inclusion in the workplace, as well as the next generation of SaaS sales talent. Scott Ingram Scott Ingram is the Founder of Sales Success media. Company Onboarding Videos 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Most Original Script: Uberflip. More ah, pipeline.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Outgrow

MAY 23, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. The evolution of content marketing since 2001 – building and monetizing an audience.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 3.2 Content Asset Promos 3.4

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Outbrain

APRIL 20, 2020

Marketing strategies exist so individual brands can stand out. But in an era when many brands, including your competitors, have a strong online presence and are employing the same marketing techniques you use, standing out can be challenging. On which platform will you advertise them? Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32