The ROI Guy

APRIL 2, 2014

Alinean just wrapped up participating in the Qvidian Connect 2014 conference, with a presentation on sales enablement challenges - in particular the Value Gap - and best ways to bridge the Gap. Checkout the what we presented here: [link].

Forrester 40

Forrester Storytelling Conference Effectiveness 40

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. But it’s not just people on your payroll who’ve got creative chops.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

The ROI Guy

NOVEMBER 22, 2013

More Sales Reps Listen to any quarterly conference call and you can hear CEO after CEO say that in order to meet reported growth goals, they are hiring big in Sales. Worse, according to Forrester, up to 3 years for complex selling like for technology sales reps, medical equipment and many more.

Forrester 40

Forrester Storytelling Training Deliverability 40

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Storytelling through content marketing, blogs, social media & more. Tweets comms news, conference deals and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Content Standard

MARCH 31, 2017

You bring up the news in a weekly meeting with your C-suite colleagues, and suddenly, the conference room becomes a boxing ring: In this corner, weighing in at 210 servers, with a wicked left jab of memory capacity and data dependencies, our CIO! According to Forrester, by establishing new skills spanning both marketing and tech management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Storytelling builds trust, and Franco wasn’t the only speaker sharing this message.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

The ROI Guy

JANUARY 16, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales professionals fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Click here to learn more. #2 Click here to learn more. #3 Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Empower Sales with Value Storytelling and Quantification 3. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2014.

Gartner 40

Gartner Forecasting Spending Forrester 40

The ROI Guy

APRIL 14, 2015

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the number 1 reason why sales professionals fail to meet quota is their “inability to effectively communicate the value of proposed solutions”. According to Forrester, less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

6sense

MAY 24, 2017

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. In a conference full of talk about leads, contacts, prospects and customers – we need to remember that we are marketing and selling to humans. Check out these five storytelling tips for B2B marketers.

B2B Marketing 59

B2B Marketing B2B B2B Sales Sales Cycle 59

The ROI Guy

MARCH 1, 2016

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 9, 2013

Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the number 1 reason why sales professionals fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Click here to learn more. Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 15, 2015

According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2015. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Very useful.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Top Rank Marketing

OCTOBER 4, 2023

Lee Judge @ALeeJudge Co-Founder and CMO, Content Monsta Ryan Brock @demandjump Chief Solution Officer, DemandJump Jill Roberson @jgrozalsky Vice President, Velir Tony Gnau @t60productions Founder and Chief Storytelling Officer, T60 Productions Christine Gritmon @cgritmon Personal Brand Consultant, Christine Gritmon Inc.

B2B Marketing 110

B2B Marketing B2B DemandBase Conference 110

Sword and the Script | B2B

DECEMBER 28, 2022

66% said conferences (including virtual). Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

PR 81

PR Trust Marketing Stats B2B Marketing 81

The ROI Guy

JULY 8, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3rd year in a row) is their “inability to effectively communicate value”. Empower Sales with Value Storytelling and Quantification 3. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Outgrow

MAY 30, 2023

Growth strategy – virality, content marketing, and cohesive storytelling 5. Des Traynor: Dolan Saksham Sharda: How many speakers can you name at this conference? Des Traynor: At this conference when my clicker wouldn’t work that was pretty embarrassing. Des Traynor: 25 Saksham Sharda: Can you name some?

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Adobe Experience Cloud Blog

MAY 11, 2016

Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. In fact, Forrester predicts that by 2020, most boards will want to see a trust metric. A storyteller. Getting Students Engaged. All but one came in time, which eroded his trust in Amazon.

Paid Search Agency 56

Paid Search Agency Multi-Channel Allocation CMO 56

Adobe Experience Cloud Blog

MAY 11, 2016

Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. In fact, Forrester predicts that by 2020, most boards will want to see a trust metric. A storyteller. Getting Students Engaged. All but one came in time, which eroded his trust in Amazon.

Paid Search Agency 48

Paid Search Agency Multi-Channel Allocation CMO 48

Hubspot

MAY 16, 2014

Tweets have become substitutes for press releases, statements, and press conferences because Twitter is prone to virality and is more accessible to the public than more formal, jargon-filled content. With a captive audience of that scale, I was surprised to see that Beyoncé hasn’t tweeted since August 2013. Major #fail.

PR 28

PR Press Public Relations Viral Marketing 28

SnapApp

APRIL 25, 2018

In terms of events, I've seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. . Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In terms of events, I’ve seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

NOVEMBER 1, 2010

10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference (in: Marketing and Strategy Innovation).and This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Metadata

MARCH 16, 2021

So Forrester and Gartner actually ended up adopting the terminology that we coined. Or if you have Forrester, did that lady and say what you think, or you go to the biggest customer you have and tell them, what do you think is a good name for this category? Back then we did press conferences. My client was actually Gartner.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Single Grain

OCTOBER 11, 2019

In short, event marketing is a marketing strategy where a brand can promote itself and their products by holding an in-person event – such as a conference, networking meet-up or live version of your podcast – for its audience. The Art of UX Storytelling: How to Create Your Brand’s Story. Trade Shows and Conferences.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Trade Show 101

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Storytelling. “57 57 percent of marketing professionals say engaging and compelling storytelling is a main priority when creating effective content.” – LinkedIn Technology Marketing Community. Listening. “87

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Content Standard

MAY 7, 2018

As long ago as 2013, Forrester identified a shift toward what they called “ marketing orchestration ,” or managing ongoing customer touchpoints across multiple channels, and yet most marketing teams still lack enterprise-wide visibility of their content and marketing activities. With Complexity, New Marketing Challenges.

Multi-Channel 42

Multi-Channel Enterprise Management Paid Search Agency Advertising Channels 42

Buzz Marketing for Technology

JUNE 27, 2008

815-816, Sixth IEEE International Conference on Advanced Learning Technologies (ICALT’06), 2006. ). 815-816, Sixth IEEE International Conference on Advanced Learning Technologies (ICALT’06), 2006. and e-portfolios conference, University of South Denmark, 7 May 2007. conferences (6). conferences (6).

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

Marketing Insider Group

NOVEMBER 17, 2011

Returning from a conference I always have that crazy buzzing going on in my head. This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees.

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100