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The Best Medical Conference Apps [2024]

SpotMe Blog

Organizing a medical conference that brings results can be stressful. That’s why we’ve compiled a list of the best medical conference apps to ensure you come away with actionable HCP insights and invaluable connections to drive your business forward. Want to jump straight to the list of the best medical conference apps?

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How to manage customer experience disconnects in your marketing campaigns

Martech

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

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The state of MOps (-Apalooza)

Martech

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization. Privacy and compliance management.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

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How to decide if you need a digital events platform

Martech

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide.

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Inside The Global ABM Conference 2023

B2BMarketing.net

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

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Fix These 3 Marketing Problems With a Customer Data Platform

Salesforce Marketing Cloud

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). To answer these questions, I pored over hundreds of proposal requests from enterprises of all shapes and sizes, outlining their detailed requirements for a CDP.