SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy. Google Ads.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Circle Studio

NOVEMBER 24, 2020

Vlogs, team introductions, product or service demonstrations, explainers and tutorials and client success stories are just some of the bite-sized videos that B2B marketers should invest in. Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Only B2B

FEBRUARY 23, 2022

Although meeting this desire could lengthen your sales process, it will help you connect with your European target more effectively. The reverse is true for American purchasers, who conduct the majority of their purchases and contacts online. Engagements on social media, email, conferences, and so on should come before a phone call.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Circle Studio

JULY 17, 2019

Content marketing is an effective and important marketing strategy, but it’s made strongest when you set a budget to promote your content on the right platforms to the right audience. Boosted posts are pay per click (PPC) and you can set however big or small of a budget you’d like over a set time frame.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

OCTOBER 9, 2018

This means going to a different location besides their desk or a conference room they use almost every day. A coworking space that rents conference rooms. A conference or retreat center. First, create the areas of marketing that your company currently uses. These could include: PPC. A Quiet Retreat. Blog content.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Proper organization is important to an effective B2B blogging strategy. Define Objectives This is the most critical step.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hinge Marketing

AUGUST 11, 2015

Typically, when the light goes on, and technology firms realize marketing is essential to their survival and growth , they tend to test out one marketing tactic after another. Putting the Marketing Puzzle Pieces Together. Online Marketing Pieces to Accentuate Visibility. Offline Marketing Pieces.

Paid Content 48

Paid Content Thought Leadership PPC Budget Programs 48

Hinge Marketing

JANUARY 21, 2016

Your audience is rarely looking through association newsletters, trade journals or conference programs to find their next business partner. While there is less competition in the direct mail arena today, its effectiveness has gone down in recent years. Save some trees and look at email marketing. Best Bang for Your $$.

Marketing Budget 48

Marketing Budget Budget Programs Marketing Budget Creation Work Management 48

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? How do you select the right market research to support your goals?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Effective marketing is about generating sales. So, why is it free? Because if they charged for it not as many people would register.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Online Marketing Institute

JANUARY 4, 2011

Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web."

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JUNE 3, 2009

Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

DECEMBER 23, 2010

Either way, video is a way to 1) get found and 2) gain “trusted advisor&# status, IMHO jgshort True, they can be used for product demos, customer testimonials, and how to videos, but the fun videos and viral videos can get more difficult for B2B industries where the audience does not spend as much time online. b2bmarketing

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

JANUARY 25, 2012

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Blogging/Social Media/PPC. Online & Offline Events and Social Media. Follow Us on Twitter/Facebook/LinkedIn/Google+!')

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Unbounce

MAY 12, 2020

Google Ads are to online marketing what the “ pizza move ” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). Pay-per-click (PPC) : The general term for paid online advertising, in which you’re paying by the number of clicks on your ad.

Cost Per Click 145

Cost Per Click Ads Google Lead Scoring 145

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Online Marketing Institute

MAY 18, 2010

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] I've seen something similar used to categorize (and test) PPC target phrases. So thank you for your really insightful post.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Directive Agency

MARCH 7, 2019

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

JUNE 17, 2010

markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! Ive founded 5 companies, and spent 15 years running digital marketing agencies. Tweets are off! Diminished by factor of 20! Mine is 1.78. How can I help you?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. . A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech.

Business 134

Business Webinar Metrics Skype Case Study 134

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How do you see the parallels with technology adoption? Enterprise 1.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

WebMarketCentral

FEBRUARY 20, 2009

Advanced Keyword Research Tactics by Bruce Clay, Inc.

Keywords 20

Keywords SEO Tools Adwords 20

Convince & Convert

SEPTEMBER 14, 2010

Does this give you a better insight into what they need to achieve their goals and what you could be doing to improve your marketing mix or their customer experience? Marketing is not only about messaging. If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR.

Social Media 124

Social Media Work Management Marketing Management Media 124

Single Grain

JULY 6, 2023

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Get ready to excel with our comprehensive guide and downloadable promotional plan template.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. He was personable and funny, a real likable guy.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Especially social media, but even SEO, PPC, email, etc.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. Of course this follows effective keywording and SEO. maxebiz Great post.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

SmartBug Media

MARCH 25, 2019

The Terminus Blog mixes several articles, podcasts, and videos on topics related to ABM methodology and how to mend the common disconnects between sales and marketing teams. Must-read articles: How to Measure the Effectiveness of Account-Based Advertising. How to Get Sales on Board with Account-Based Marketing. ProBlogger.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so. You also know how to measure your ROI effectively.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

OCTOBER 27, 2020

The hosts, Gael Breton and Mark Webster, draw heavily on their own experiences running effective online businesses. It's broken up into two sections: the fundamentals of an effective content strategy, and building your own Search Insights Report. It's like a conference ticket that never expires. DistilledU. Distilled.net.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101