An Essential Guide to B2B Marketing Metrics That Matter
Marketing Insider Group
SEPTEMBER 9, 2020
They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Website Traffic. Time to Payback CAC.
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