86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Directive Agency
APRIL 21, 2023
Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Before advertising on directories, you need to determine if it’s the right fit for your business. Lower ACV companies, on the other hand, may benefit more from directories with CPC auctions.
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