The Effective Marketer

DECEMBER 5, 2012

Whether you have 5 or 50 people in your marketing team odds are that the demands for more whitepapers, a new website redesign, additional email campaigns, and overall more content creation are increasing. I’ve seen big and small companies alike fall into this content creation trap. How do you do it?

Paid Search Agency 100

Paid Search Agency Marketing Email Campaigns Marketing Prospects 100

The Effective Marketer

FEBRUARY 29, 2012

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. Jog : your company is seriously committed to content marketing and has a clear strategy.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

NOVEMBER 30, 2009

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. In other cases you try to get website visitors to navigate a certain path by placing links in strategically important places or enticing them with an offer.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MARCH 22, 2012

BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. Why companies can’t keep up? MQL to SAL: 66%.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JANUARY 24, 2012

I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. Our website sucks, we want to fix it first. But you know what? But, start simple.

Content Marketing 100

Content Marketing Planning Copyright Content 100

The Effective Marketer

MAY 21, 2012

You can also host partner webinars where you host training sessions for business partners, you could do employee training webinars that talk to new employees about policies and procedures or guide them on how the company works, and you could have sales training webinars where tips are shared or new products are showcased.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

SEPTEMBER 25, 2012

I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available. Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 14, 2009

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Trade Shows : companies of all sizes at one point or another in their lives end up attending or exhibiting at an event. The Modern Marketer.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 13, 2009

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class? Does it mean we should all offer free stuff without registration on our websites? What do we do with it?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. That reminds me of what I see when I visit most B2B companies’ websites. Do you even know what kind of content you need for each nurturing stage? But why the focus on content? We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 6, 2009

I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What is the risk the company faces?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

APRIL 30, 2013

For more information about the book, check it out on Amazon and on the book’s website. The Basics and More. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Book Review Lead generation book david t. scott new rules of lead generation review'

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

For more information about the book, check it out on Amazon and on the book’s website. The Basics and More. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Book Review Lead generation book david t. scott new rules of lead generation review'

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 5, 2009

As a marketer what is the ONE thing you need to do that will really determine whether your company will be successful? You may very well have as highest on your list the revamp of the corporate website using the newest flash menus, blogs, and tracking mechanisms but can you link it back to corporate goals? Where is the company headed?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 20, 2011

This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. But more importantly, take alook at how Brand Regard improved 3x click-through for their website. They did it, you can too.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MARCH 7, 2009

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. I got a couple pages worth of notes from her presentation.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 3, 2009

An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. The important thing is not to forget that the plan you devise may impact other areas (and require more actions) not originally thought.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2011

A nice post by Nick Westergaard on the “ 12 Most Underutilized Brand Touchpoints “ talks about the stuff many people relegate to second plan when thinking about their company’s brand. You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? Packing Slips.

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. Category: Integrated. Winner : Xerox Corp.,

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. Category: Integrated. Winner : Xerox Corp.,

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

JULY 5, 2009

Seems easy enough but if you are a freelance writer or if your company is using one, that is one of the first things you should do. Opening lines can make or break your email, landing page, website, blog, or any other type of writing you do. Decide on a style guide. Avoid confusion later by spending some time deciding it now.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 18, 2011

Even if only internally in your company. If you are struggling with creating your own WordPress website, for example, and there comes a content piece that addresses your current issue (“How to get your WordPress site up and running in 5 easy steps” kind of content, for example) you will drop what you are doing and check it out.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100