SnapApp

JULY 26, 2018

Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. Demand generation marketers have become a hot commodity as companies are all striving to generate qualified leads at scale. Demand generation is also no longer about the quantity of leads, but their quality.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

AUGUST 16, 2018

Results from knowledge quizzes make for better conversations — “Hi X, I noticed you know a lot about X, and would love to talk more about how you can leverage that using our service” starts a very different conversation than “Hiya stranger, any interest in financial services software?”. Maturity Assessments.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

MARCH 15, 2017

81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014 – and 8% of large enterprises expect to add one in the next 24 months. The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) Gartner.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

MAY 8, 2018

If you really want a specific company to partner with you on your virtual summit, you have to get in front of them the quarter before you plan to run it. . Find companies that compliment your mission and product. If you plan any content syndication, those companies can be powerhouse partners. Do you have partners?

Marketing Automation Services 63

Marketing Automation Services Work Management Advertising Agencies Lock-In 63

SnapApp

AUGUST 16, 2018

Results from knowledge quizzes make for better conversations — “Hi X, I noticed you know a lot about X, and would love to talk more about how you can leverage that using our service” starts a very different conversation than “Hiya stranger, any interest in financial services software?”. Maturity Assessments.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

MAY 8, 2018

If you really want a specific company to partner with you on your virtual summit, you have to get in front of them the quarter before you plan to run it. Find companies that compliment your mission and product. If you plan any content syndication, those companies can be powerhouse partners. Do you have partners?

Marketing Automation Services 63

Marketing Automation Services Work Management Advertising Agencies Lock-In 63

SnapApp

OCTOBER 17, 2017

We can also look at Song Airlines , a subsidiary company of Delta. Examples like these illustrate the necessity for a deep understanding of who your ideal buyer/company is. . Find out what size the average target company is. . Say you are a B2B SaaS company selling CRM software. That likely needs to change. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

SnapApp

MAY 28, 2019

It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth. Maybe one of your attendees is a college student who signed up to do research on your company. Or, maybe a sales rep who wants to sell your company on their product. Ask the Questions Sales Wants Answered.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

SEPTEMBER 25, 2018

According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. It also gives customers a starting point from which they can get to know your product and your company as a whole.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

APRIL 29, 2015

B2C brands and media companies have been all over quizzes for a while now, given their ability to drive traffic and increase time-on-site through engaging, multi-question experiences (the Buzzfeed empire is just one example). . Here at SnapApp, we love a good personality quiz. in new sales pipeline in three months.

B2B Marketing 54

B2B Marketing Cost Per Thousand CPM Work Management 54

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

AUGUST 22, 2017

If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc. . The company sat at the middle of the marketing model, and messages flowed outward through different channels with limited opportunities for input and/or cross-channel. . . Sponsored Television.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

SnapApp

AUGUST 5, 2015

Over 70% of big companies use contests to reel in new audience members. With over 9 million users, Basecamp has wooed companies big and small with its project management software. HCSS works with companies throughout North America to streamline their construction projects with innovative software.

Peer-to-peer 54

Peer-to-peer Branding Brand Identity Work Management 54

SnapApp

NOVEMBER 17, 2015

When you undertake a new campaign, your immediate goals should be clear, and their connection to your higher purpose as a company need to be even clearer. If you don’t like the way a project management software looks or feels, it will probably fall to the wayside. Brightpod’s team makes software exclusively for marketers.

Work Management 48

Work Management Marketing Management Planning Campaigns 48

SnapApp

JANUARY 15, 2019

You aren’t going to find a lot of CRM software buyers at a kids’ astronomy club. They can go into forums and find customers who might not have had a perfect experience with your company. They can go check out Glassdoor, and read a review of how your company “really” works from that one disgruntled employee you let go five years ago.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Competitor comparison campaigns. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

NOVEMBER 13, 2018

Scaling your content can help generate more leads, build brand awareness, establish a voice within your industry, and grow your company. Test out different analytics software that not only makes tracking your ROI easy, but that seamlessly integrates with your other marketing efforts. You read that right.

Webinar Metrics 103

Webinar Metrics Content Peer-to-peer Broadcasting 103

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Competitor comparison campaigns.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

JULY 11, 2017

Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . Social media, online forums, review sites, even company intranets are connecting your buyers together. . Or the software doesn’t work like you thought it would. .

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

SEPTEMBER 25, 2013

Learn how you and your company can take advantage. Learn how to make your data flow seamlessly from SnapApp into your marketing automation software. Hear about exciting features and functionality.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Automation 48

SnapApp

JUNE 25, 2015

For example, an energy software management company with an international presence might use Flag Day (June 14) as the vehicle to promote their white paper on international expansion. In many cases, you can use the holidays to frame a larger campaign. Package an evergreen piece of content within the context of a holiday.

Demand 54

Demand Lead Gen Work Management Sales Cycle 54

SnapApp

APRIL 18, 2016

As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

SnapApp

MAY 30, 2014

SilkRoad is an HR solutions provider who offers their clients industry-leading software for attracting and managing their talent. Qualifying Leads Through Interaction – Save Your Company Time and Money . ——————————————————————————————————. Calculating the Benefits of SilkRoad’s Onboarding ROI Calculator App.

ROI 48

ROI Lead Scoring Lead Ranking Marketing Management 48

SnapApp

AUGUST 30, 2017

As a regular customer, I’d expect a company to be able to anticipate my needs, based on my purchase patterns, maybe send me coupons and reminders to buy. But if instead, I’m treated as a brand new entity every time I interact, I’m way more likely to get annoyed and shop with another company. .

Top of Funnel 63

Top of Funnel Work Management Paid Search Agency Marketing Management 63

SnapApp

JUNE 28, 2016

One of the newer ways that some companies have increased their conversion rates is by deploying interactive content leading up to the event. Castlight Health , a healthcare company based in San Francisco, is a company that has implemented interactive content before its webinars and serves as a strong use study for how to do it successfully.

Webinar Metrics 48

Webinar Metrics Advertising Benchmark Click Rate Customer Surveys 48

SnapApp

JUNE 28, 2016

One of the newer ways that some companies have increased their conversion rates is by deploying interactive content leading up to the event. Castlight Health , a healthcare company based in San Francisco, is a company that has implemented interactive content before its webinars and serves as a strong use study for how to do it successfully.

Webinar Metrics 48

Webinar Metrics Advertising Benchmark Click Rate Customer Surveys 48

SnapApp

APRIL 12, 2016

We developed the software and technology that makes Zipcars easy to find and use for its members. Mostly, I’ve gravitated toward smaller tech companies and more entrepreneurial teams within larger organizations, which often have a startup feeling. In just a sentence or two, how would you describe SnapApp’s company culture?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Budget Programs 48

SnapApp

AUGUST 9, 2016

At the same time, though, it’s just as hard to create a strong lead form that consistently converts for your company. Here are a few different elements of your lead form that can be effectively tested, and some of the companies that have found success with various methods. Amount of information.

Top of Funnel 48

Top of Funnel Creativity Examples Marketing Qualified Leads 48

SnapApp

OCTOBER 28, 2015

40% of purchasers buy more from companies that personalize their shopping channels. Kevin Bobowski, VP of Demand Generation at Act-On Software says it best : “Great marketing and a great customer experience is all about personalization. Company Size. The personalization process starts with segmentation. An Interactive Solution.

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. If your company hasn't already invested in marketing automation, it's probably on the horizon – so knowing how to get the most out of the marketing automation solution you have (or the one you will have down the road) is crucial.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

SnapApp

JULY 5, 2016

Staying on brand with design makes it easier for your audience to look at a piece and know it comes from your company. We can’t all work for companies like Disney where fun is inherently built into the product or service. Plenty of companies in “boring” industries still create beautiful and intriguing work. Stay on Brand.

Design 48

Design Webinar Metrics Guidelines Paper 48

SnapApp

OCTOBER 24, 2013

B2B content marketers they feel like they’re being left behind by B2C companies. B2C companies are the pioneers; B2B content marketers feel like they’re playing catch-up. So, how can B2B companies create fresh content and devise bold new strategies? Today, many companies don’t hire people solely to create content.

B2B Marketing 48

B2B Marketing B2B Bandwidth Marketing Automation Services 48

SnapApp

APRIL 13, 2016

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A content management system (CMS) that hosts a company website and blog. What Is a Marketing Technology Stack? A social media scheduling tool like Buffer or Hootsuite.

CMS Development 54

CMS Development Work Management Marketing Management Budget Programs 54

SnapApp

JULY 26, 2016

The point of interactivity is to get your audience more engaged with your content and, thus, with your company. Many companies have tried to find an answer to that question, and some have shared what they found in their experiences with interactive content. If you can do that, your interactive experiment was successful. Who: ESPN.com.

Best Practices 48

Best Practices Content Paid Search Agency Interactive Marketing 48

SnapApp

SEPTEMBER 1, 2015

For any company, B2B or B2C, tapping into a holiday is all about relevance. So a quirky software development company could market around Hug Your Cat Day, or a sleek enterprise solution could tie into Innovation Day. For some companies, promoting too soon doesn’t seem to work. Find an authentic reason to share.

Rules 48

Rules Campaigns B2B Marketing Planning 48

SnapApp

FEBRUARY 1, 2018

Software as a Service (SaaS). . Buffer , a company in the Software as a Service space, also took this approach – which I’ll just briefly mention. So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. Restaurants. Home Goods. Online Courses/Membership Communities. Non-profit.

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

SnapApp

OCTOBER 18, 2017

Plus: Since many other B2B companies are sending during the week, sending over the weekend presents an opportunity to capture a less distracted audience. In the two examples below from B2B software company Citrix , we can see how they did just that. . Let’s talk a bit more about weekend posting strategies for B2B companies. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54